1. Friday February 19 2010 PRESENTED BY: Brad W. Kostka Senior Vice President

2. Communication Process 3. Persuasive Process

Awareness

Interest

Evaluation

Trial

Adoption

4. Digital Marketing

Promoting your company, products or services through the internet, mobile or other interactive channels.

Apply the same rules with digital marketing that you use with other forms of communication.

5. To reach your audiences Be there.

Americans 18 and older spent an average of 13 hours a week online, excluding time spent checking e-mail.

• The Harris Poll

As of June 2009, approximately 1.67 billion people worldwide use the Internet.

• Miniwatts Marketing Group

6. To reach your audiences Be there.

33% of our media consumption is on the Web

• Pew Research Foundation, 2009

50% of online time entails social media

• Pew Research Foundation, 2009

7. Your audiences expect your participation.

93% of Americans believe a company should have a presence on social media sites

• Cone Business in Social Media Study, 2009

85% believe these companies should use these services to interact with consumers

• Cone Business in Social Media Study, 2009

8. Communicate & Participate

Does your company use

• Blog?

• Facebook?

• Twitter?

• Webcasts?

• YouTube?

• E-newsletter?

• Content Management System (CMS)?

• Pay Per Click?

• Banner advertising?

• Search Engine Optimization (SEO)?

9. Listen & Measure

Does your company use

• News alerts?

• RSS feeds?

• E-mail analytics?

• Web analytics?

10. How to Take Off

Start by answering 5 simple questions

• What are my goals?

• Who do I want to reach?

• Where are they online?

• What are my resources?

• Where do I begin?

11. What are your goals?

Communication objectives

• Increase Web traffic

• Be an expert

• Build relationships

impact business goals

• Sales

• Funding

• Customer/employee relations

12. Do you want to increase Web traffic?

Search Engine Optimization

Pay Per Click

Banner Advertising

13. Search Engine Optimization 14. Search Engine Optimization - Content 15. Search Engine Optimization - Keywords 16. Search Engine Optimization URL, Title 17. Pay Per Click 18. Banner Advertising 19. Be an expert?

Blog

Twitter

Webcasts

LinkedIn

20. Blogs 21. Twitter 22. Webcasts 23. LinkedIn 24. Build relationships?

E-newsletter

Facebook

25. E-newsletter 26. Facebook 27. Facebook 28. Facebook 29. Its all set up! Now what?

Listen

• News alerts

• RSS feeds

Measure

• E-mail analytics

• Web analytics

30. News Alerts 31. RSS Really Simple Syndication 32. Google Analytics Visits, Pageviews 33. Google Analytics Sources, Keywords 34. Google Analytics - Content 35. E-mail Analytics 36. Now you are off the ground!

Just by answering 5 simple questions

• What are my goals?

• Who do I want to reach?

• Where are they online?

• What are my resources?

• Where do I begin?

Next?

• Measure

• Keep the conversation going

37. Questions?

Contact :

• Brad Kostka

• [email_address]

• 216.902.3800

• www.roopco.com

• www.facebook.com/roopco

• www.twitter.com/roopco