Languages
Pages
Legal
Tailoring Press Materials for the Digital Catwalk
Traditional PR Efforts need a Makeover
Audience in the Digital Age
How Media like to Receive Press Materials
Series1
87%
2.6% 5%5.5%
Relevant Content
• Backgrounders, bios, etc• Downloadable images• Verbiage from release• Social media buttons• Links to relevant blog content• Video
Give Your Content a Haircut
Why SEO Matters
3:1 6:1
18x
Three elements to SEO
1. Technology2. Content3. Links
Technology
FramesFLASH
Graphics
Keyword Research
Keyword Research
Content Optimization
Title Tag
Headline
11
95%Deck
Subhead / Deck
Lead
Keyword(s)
2 Sentences
Skip the Fact Pack
Limit Background
Linking
Body
Dress it up and Accessorize
Image Gallery
Image Gallery
Image: Embed Code
Image: Embed Code
Video
Video: Embed Code
Video: Embed Code
Creative Content
Share Buttons
Share Buttons
Make your content STAND OUT
5 SEO Tips
In-Depth Look at Linking
Wire Distribution
Content that meets a need
KEEP IT….
3-in-1 Approach
Questions
Contact info
Brittani WoodDevelopment Counsellors [email protected]@BrittaniWoodDCI Twitter: @AboutDCI