Tactica Capabilities Presentation
www.tacticateam.com
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3Tactica is a firm specialized on a wide range of personalized services offered at an international level
4About Tactica
Tactica is a Lobbying and strategic 360 Consultancy firm that specializes in a broad range of customized services at a global scale:
CORPORATE, INSTITUTIONAL, GOVERNMENTAL LOBBYING ANALYSIS AND DEVELOPMENT OF BUSINESS STRATEGIES BUSINESS DEVELOPMENT NEW MARKETS ENTRY STRATEGIC ALLIANCES MERGERS & ACQUISITIONS BRAND POSITIONING STRATEGY COMMUNICATIONS STRATEGY PUBLIC RELATIONS SPONSORSHIP EVENT DEVELOPMENT & ORGANIZATION
5 We specialize in global markets where we have participated in projects of great scale and prestige
for over two decades Our in-depth knowledge of these markets enables us to provide our clients with the customized tools they
need to successfully position their projects and consistently differentiate from their competition
6Our multi disciplinary perspective, manifests itself as a very valuable tool that allows us to analyze our client's strategy, strengths and
weaknesses Then Tactica will elaborate an accurate diagnose
and subsequently define an action plan with winning formulas that will put the company in a
leadership position, with the objective of reaching the highest levels of profitability and
reputation
7Our methodology helps companies become more dynamic and engage in business more effectively, allowing them
to meet their objectives while saving time and financial resources, which ensures a substantial increase in
profitability
Tacticas experience in fund raising, business development, opening new markets, strategic
alliances, mergers & acquisitions all enable us to define and develop significant opportunities for our
clients
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One of Tacticas main assets is its ability to ensure direct access at the highest levels to decision
makers and influential individuals in major Companies, Institutions and Governments As Lobbying experts, we use these relations to favor our clients and their projects, expedite the
processes and take an active role in the coordination of the entire negotiations, until objectives are met and contracts are signed
Lobby Global High Worth Relations Management
9We work through these channels on a daily basis, giving us access to a high level of privileged
information, which gives us a deep understanding of the worlds of business and
politics in target countries For our clients, this is a powerful tool of analysis to
achieve constant, early identification of opportunities in key markets
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Our Institutional and Governmental dealings at the level of Heads of State, Secretaries of State, Ministries, Commissions and City
Councils helping our clients develop and operate their business successfully in target
markets
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Our alliances with the leading companies in the world, in brand strategic positioning and brand evaluation
allow us to offer our clients the weapons they need to successfully position themselves in the competitive
world of tomorrow
Brand Strategy Corporate Vision
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Tactica specializes in strategically planning global communications campaigns that ensure clients the utmost coverage, visibility,
prestige and profitability After two decades in the industry, we have built solid relationships based on trust and credibility with the leading publishers, editors in chief and recognized journalists in the relevant
industries, at a global scale
Communications Strategy
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We use these important relationships to favor our clients interests, with the aim of positioning their image in a powerful, differential and effective
manner Our focus in communications has a clear strategic
basis in which values, attributes and key messages are perfectly formulated for
transmission to all audiences
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Services in this area include:
Preparation of media materials
Tactica prepares, in conjunction with the client, comprehensive media materials for distribution to local, national and international print, television, radio and wire service medias. Additional materials, including press releases, back-grounders, statistical data, photographic and visual libraries and recorded client interviews, can also be prepared for more targeted media efforts directed at the trade, technical and consumer publications.
Media interviews
We coordinate the setting up and follow up for any media interviews arranged for our clients. We brief both the journalist and the client as to the interview content, subject areas and supply all appropriate media materials and advice as required.
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Press conferences
We coordinate all aspects of these important media events, including the preparation and distribution of invitations, development of key media messages, speech writing, hiring of venues, audio equipment, room preparation, security and transportation, announcements and media training for speakers. Our team also follows up after the event with all participants and working with them towards the preparation and publication of the news story.
- Press pro-active media campaigns, coordinate press trips, develop photographic centers.
- Tactica regularly set up and staff press centers to handle all client media enquiries, execute library as well as media and target interest group lists.
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In Sponsorship, our broad experience in brand strategy projects at a worldwide level, together with our in-depth knowledge of the markets in which we
operate, enable us to follow trends in the preferences of target audiences in developing
projects that propose actions that perfectly fit into our clients strategies and give them utmost
visibility and profitability
Sponsorship
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Our close relationships with the leading companies in the markets in which we operate
allow us to present and negotiate major sponsorship projects
We specialize in areas related to Sports (Olympic games, Americas Cup, Football, Cycling, Polo, Tennis, Formula One), Arts
(Exhibitions, Concerts), as well as Seminars and Forums
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Tactica has broad experience in producing and organizing events that reflect in every detail the
strategy of the company, institution or product, through the presentation of a differentiated, solid offer
We handle all logistics of the event, aiming to combine all elements to perfection and enable our clients to
present themselves to their key audiences in the most prestigious manner
Events
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Our mastery of lobbying and the level of dealings that we have, enable us to ensure the highest
degree of attendance to the events of all relevant target audiences, thereby giving clients
incalculable added value in business and relationships, while strengthening their image
and achieving greater market recognition
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Tactica manages a High Worth Network of relations
at a global scale that includes opinion leaders from
all sectors of society
Opinion Leaders
POLTICA EMPRESA CULTURA DEPORTES SOCIEDAD
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The Tactica team is composed of professionals with extensive experience and portfolios at the highest
international levels that expert in a wide range of sectors Through our own offices in Madrid, London, New York, Milan and Istanbul and strategic alliances with support
offices in all the countries were we operate, our infrastructure provides us with a high level of mastery of
different markets and industries, which is an absolute benefit to our clients
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Petrol RetailingManufacturing Utilities Industrial
Entertainment Sport
Financial Travel Airlines Resorts
Telecom Internet
Institutional Corporate & Retail Fashion
Food and Drink
Tactica Client Roster
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