Project Code: The 14th Floor
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T14F – The Vision
A not for profit project committed to creating a community space for Pakistan’s enterprising youth that:
▪ Provides a vibrant environment for entrepreneurs and technology enthusiasts to gather and exchange ideas,
▪ Is a hot bed for technology innovation
▪ Offers a platform (forum) that encourages collaboration, enables networking and creates employment opportunities
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“Entrepreneurship spurs economic growth, but how do you spur entrepreneurship?”
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Current Gap
University Students
Young Professionals
Successful Entrepreneurs
Corporate Intrapreneurs
Visiting Experts
▪ Bridging the gap between ‘Business Plan Competitions’ & Real World
▪ Limited access to infrastructure, entrepreneurs, mentorship & talent
▪ Finding co-founders is very difficult due to lack of social spaces
▪ Private space for after-work brain storming, hacking & engaging community
▪ Potential mentors, but lacking organized access to students and professionals
▪ Engaging with other successful entrepreneurs outside of their own domain
▪ Typical ‘innovators dilemma’ – existing team is not thinking disruptive
▪ No avenue for finding innovative, entrepreneurial ‘partners’ for organic growth
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5▪ Experts from Silicon Valley – assisting local talent, or hunting for their new
ideas, people and teams
▪ Looking to setup in Pakistan, but facing infrastructure challenges
Investors6▪ Access to smart people, team
▪ Access to innovative ideas at early stage & participate in them
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T14F - Overview
▪ Technology “Plug and Play” for entrepreneurs and technology enthusiasts to gather and exchange ideas
▪ The T14F “Appeal”– Creating an ecosystem that fosters inspiration and enablement– Proximity to smart and intellectually curious people– Enables networking, collaboration, sales leads and employment opportunities– Hotbed for innovative ideas – Free Coffee, Free Wireless Internet
▪ Founded in 2013 by successful technology entrepreneurs from Stanford University and University of Texas Austin
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Atif AzimAdvisor
▪ Founder of Perfigo, a technology startup in Silicon Valley. Acquired by Cisco Systems
Farzal DojkiAdvisor
▪ Pakistan start-up expert – early employee in 3 start-ups
▪ Founder of 2 start-ups
▪ 5+ P@SHA ICT Awards
Imran MoinuddinAdvisor
▪ Founder & CEO, NexDegree Private Limited
▪ 4 open advisory positions
T14F – Board of Advisors
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T14F – Services Offered
Workspace
Business Services
Meeting Rooms
Events
Packages
▪ Seating for 90-100 people + café for 40
▪ Workspaces for plug & play users, Project “zones” for larger teams
▪ 3 seating types – “deadline serious”, “library whisper” & “casual café”
▪ High Speed Internet, Video Conferencing
▪ Printing and Scanning, Mail and delivery services
▪ Redundant Internet connectivity, back up power supply
▪ Conference rooms with projection capabilities
▪ Brainstorming rooms with whiteboards
▪ Mix of formal & casual seating
▪ Hosting of community events for up to 60-70 attendees
▪ Corporate events – Seminars, Investors, Trainings
▪ Networking Events – Hack-a-thons, Brown Bag Sessions
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5▪ Low barriers to entry – encourage memberships for casual hangout
▪ Student, Freelancer and Start Up plans
▪ Day, Weekly and Monthly passes
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T14F – Proposed Site Plans
Location
Ambiance
Neighborhood
Recreation
▪ 7,500 sq ft facility on the 14th floor of a modern office building
▪ 24x7 access
▪ Panoramic views of the city
▪ Parking for 500 cars within 5 minute walking distance
▪ 125 feet of non-stop glass exterior, 270 degree view of Karachi
▪ Ambient light permeating the entire facility
▪ Minimalistic furniture patterned on International best practices
▪ Building hosts mostly technology outfits
▪ Within 10 minutes from National IT Parks, PSEB & P@SHA offices
▪ Proximity to leading Universities - KU, NED, IBA, KSBL
▪ Easy accessibility to restaurants, shops
▪ Café area with self-service model
▪ Gaming stations; Foosball, Table Tennis
▪ Library with collection of 200+ books
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T14F – Proposed Layout
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T14F – Proposed Layout
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T14F – Interior Concepts
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Casual Seating
Conference Rooms
Café and Recreation
Open Workspace
Project “Zones”
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T14F – Business Model
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▪ Not for profit – but self sustaining
▪ Proven Global Model - The main source of revenue will be membership charges
▪ Target Audience▪ Individuals or startups with a passion for technology based innovations▪ Freelancer community from TED disciplines▪ Pakistani Diaspora across the Globe, wanting to incubate product engineering
teams without operational worries▪ Regional companies (Lahore/Islamabad/GCC/Singapore) companies wanting a
travelling office in Karachi
▪ Pricing survey conducted, received positive feedback
▪ Break even at 60% occupancy▪ Commitments for 40% occupancy in place
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T14F - Roadmap
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Plug and Play CenterNetworking Events
Startup Acceleration Program
IncubationInvestments
2013
2014
2015
Building an entrepreneurial ecosystem
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Current Status
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▪ Facility▪ Rental contracts agreed▪ Possession by February end
▪ Organizational▪ NGO registered under Societies Act▪ In process of adding advisory team members
▪ Construction▪ Architect has been identified▪ Facility layout has been finalized▪ Interior design in the process of being finalized▪ Estimated construction time: 3-4 Months
▪ CAPEX Funding▪ Cost analysis and Revenue model complete▪ Funds contributed so far: USD 68,000▪ Remaining funds to be raised: USD 62,000
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T14F – Investment Opportunity
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▪ Why Invest?
• Brand association with entrepreneurial youth of Pakistan• Example: Apple Plug & Play Center with Cisco sponsored Video Conferencing
rooms
▪ Early investment opportunity in innovative ideas▪ Access to high caliber talent pool▪ For the encouragement and the betterment of Pakistan’s youth
▪ How Much Do I need to Invest?▪ We are looking for investors to sponsor the following areas:
▪ Plug and Play area – USD 35,000▪ Café and Events area – USD 25,000▪ “Zone” Sponsorships – USD 5,000 – 10,000
▪ When Do I need to Invest?▪ Initial commitment of funds – February 2013▪ Actual disbursements – March through June 2013
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Branding Ideas
Facility name
Working Zones
Conference Rooms
Recreational Area
Cafe
▪ Example: Apple Plug & Play Center
▪ Example: Nokia Innovation Center
▪ Example: Time Machine
▪ Example: The Amazon
▪ Example: App Store
▪ Example: Kindle Fire
▪ Example: X-Box
▪ Example: HP Pavilion
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5▪ Example: Red Bull Café
▪ Example: Google Hangout
Misc Others6▪ Sponsorship of Business plan competition winners
▪ Funding for social entrepreneurs or NGOs
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