Download - SXSW Interactive for Non profits

Transcript
Page 1: SXSW Interactive for Non profits

It wasn’t all BBQ & music

SXSWI KEY LEARNINGS

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#SXSWGood

HASHTAG

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What is SXSWi?

Key learningRadically openUsing playPersonalizationContests

Questions & give away

WEBINAR AGENDA

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Largest tech gathering in country

What’s next instead of how to

NPO track + more

WHAT IS SXSWI?

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RADICALLY OPEN

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From 1,000 people a year to 100,000,0000 people all over the world.

RADICALLY OPEN

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Be focused on your goal

RADICALLY OPEN

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Make it inspirational if you want people to join.

RADICALLY OPEN

Bringing lectures to your computer.

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Clear guidelines for participation.

What is expected of people

Rewards & consequences

Allow community to moderate itself

RADICALLY OPEN

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Push through the fear.

Stay focused on your goal

Anticipate unintended consequences

RADICALLY OPEN

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RADICALLY OPEN

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Are people in your organization more likely to talk about:

Potential of an idea and being firstOR

Downsides and their fears

RADICALLY OPEN

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PLAY AS BRAND

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PLAY AS BRAND

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Instead we should strive to be:

Nimble

Competitive

Evolving

PLAY AS BRAND

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PLAY AS BRAND

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5 Rules of Play

Be interesting

Be irrational

Be real, in real time

Open your experiments

Shift before shift happens

PLAY AS BRAND

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PLAY AS BRAND

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PLAY AS BRAND

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PERSONALIZATION

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Three main sources for personalizing:

Global – what’s popular

Social – what their friends like

Personal – what they told you they like

PERSONALIZATION

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Make it clear how info will be used

Don’t say, “you’ll like this.”

Plan for serendipity

PERSONALIZATION

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GIVING CHALLENGES

Ready for more of this?

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Likely trends:

Offer matching gifts for products/services you buy

Access to exclusive events via donation

Games

GIVING CHALLENGES

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What you can do:

Be proactive w/ ad agencies

Plan ahead for types/number

Ask your supporters

GIVING CHALLENGES

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QUESTIONS?

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Tell me in the chat:

Executive producer of TED’s name

OR

What TED stands for

GIVEAWAY!

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Please take a minute and answer 3 questions for us at:

http://svy.mk/mixtapeco

PLEASE TAKE OUR SURVEY