head of emerging technology
sxsw interactive 2015
nigel gwilliam
ipa
@nigelg
— introduction to human— wearables (zzzzz)— millennials (zzzzz)— neuroplasticity (wtf)
— extreme bionics & you— artificial intelligence & you
today’s menu
“like air and drinking
water, being digital
will be noticed only
by its absence, not
its presence”
nicholas negroponte
founder MIT media labs
“one of the things our
grandchildren will find
quaintest about us is
that we distinguish the
digital from the real”william gibson
the future consumer?
“technology doesn't make me who I
am. It lets me be who I am."
the four entitlements
• instant gratification
• a decision-free lifestyle
• complete transparency
• a seamless experience
David-Michel Davies
President, Webby Media Group
Uber is “the most
ethically challenged
company in silicon
valley”
peter thiel
founder, PayPal
convenience has made hypocrites of us all
neurons that fire together, wire together
Music / think in stereohttp://www.thedrum.com/news/2015/02/19/ad-day-honda-keep
“people aren’t broken,
technology is broken”hugh herr
MIT media lab
the future is silver
rise of the silver pound/dollar
the journey to AI
the journey to AI
short term
• man: creative, thinks, reasons
• machine: will own the
predictable & routine
— increased intimacy of tech— changing human expectations (& brands)— changing human brains (& brands)
— extreme bionics & you— artificial intelligence & you
— thank you
summary