Analysis of Strategic issues:
Strengths:
Franchising opportunities
Strong financial position
Strong multi brand portfolio
Global Brand recognition.
Weaknesses:
Depending on outside vendors for its goods.
Asset under utilization.
Decreased return on asset and equity.
Analysis of Strategic issues:
Opportunities:
Market size for women’s apparel
Great opportunity for growth in Asia
Growing online retailing trends
Growth opportunity for Gap kids
Threats:
Competitors
Economic
Increase in the market for counterfeit goods.
Weighted
Score
Internal factors Weight Rating comments
Strength:
1. Franchising opportunities
2. Strong financial position
3. Strong multi brand Portfolio.
4. Global Brand recognition.
Weaknesses:
1. Depending on outside
vendors for its goods.
2. Asset under utilization.
3. Decreased return on asset
and equity.
15
10
13
12
20
15
15
4
4
2
4
3
2
1
60
40
26
48
60
30
15
Statistics says Franchising
opportunities and Global Brand
recognition are most
considerable strengths for GAP Inc.
Statistics says that Depending on
outside vendors for its goods
and Asset under utilization.
the most considerable weakness for
GAP Inc.
IFAS
Weighted
Score
External factors Weight Rating comments
Opportunities
1. Market size for women’s
apparel
2. Great opportunity for growth
in Asia
3. Growing online retailing
trends
4. Growth opportunity for Gap
kids
Threats:
1. Competitors
2. Economic.
3. Increase in the market
for counterfeit goods
20
15
15
10
20
15
15
4
2
3
4
3
2
1
80
30
45
40
60
30
15
As per the cal. Market size for women’s appareland Growing online retailing trends are most considerableopportunities for GAP Inc
Statistics says,competitors is the mostconsiderable threat for GAP Inc
EFAS
Strength:
•Franching opportunities•Global Brand recognition
Weakness: •Depending on outside vendors for its goods and•Asset under utilization
Opportunities: •Market size for women’s apperal
•Growing online retailing
SO- GAP Inc needs to utilize its strengths in an as efficient manner as possible to bring those opportunities into execution.
WO- GAP Inc needs to align with
expansion strategy to reduce
depending on outside vendors for
its goods that might benefit GAP
inc.
Threats:
•Competitors
ST- By proving franchingopportunities to the interested franchise on easy terms (i.e., low percentage of profit), GAP Inc can maintain dominating position in its industry.
TW- GAP needs to be more
customer oriented that might help
Gap to be released asset from
utilization.
TOWS matrix
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