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9/13/2012 1
Sustainability Makes Cents
Jo-ell Carson Communications Director Greater Madison Chamber of Commerce
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9/13/2012 2
• Program Manager, Sustainable Business Initiative
• More than 5 years with Wisconsin DNR
• Field Ecologist in Ecuador
Our Presenter
Annemarie KalsonSustain Dane
SUSTAINABILITY MAKES CENTS
Annemarie KalsonProgram Manager
Sustainable Business Initiative
SUSTAIN DANE
AT HOMEBadger Bioneers Conference, December 12-13 @ Union SouthEco-Salons Live Forward Club Northwest Earth Institute Study Circles
AT SCHOOLMMSD’s Sustainability PlanMpower School ChaMpions ProgramGROW Coalition Badger Rock Middle School
AT WORKMpower Business ChaMpions ProgramSustainable Business Network
SUSTAIN DANE FUNDERS
HOW DO WE DEFINE ‘SUSTAINABILITY’?
‘Sustainability’ is…
…meeting the needs of the present without compromising the ability of future
generations to meet their own needs.
- UN World Commission on Environment and Development
Do unto those downstream what you would have those upstream do unto you.
- Wendell Berry
“The Big Problem is nothing more or less than the sum total of
countless little everyday choices, most of them
made by us…”
- Michael Pollan
MPOWER BUSINESS CHAMPIONS PROGRAM
• 50 + organizations since 2009• 150+ projects completed• $800,000 & 14,000 tons C02
emissions saved annually
THE MPOWER PROGRAM IS THE LINK BETWEEN
YOU AND COMMUNITY RESOURCES
MPOWER RESOURCES
EPA; Energy Star Portfolio Manager
Energy Stewards Web Platform
Energy Efficiency Support
Focus on Energy
Dane County Clean Air Coalition
Rideshare, Etc.
B-Cycle
Madison Metro
EnAct
FairShare CSA Coalition
UW-Extension
MPOWER CHAMPIONS PROGRAM: KEY COMPONENTS
MEASURE
LEARN
CONNECT
ACT
$AVE
TRACK
MPOWER BUSINESSES COMMITT TO:
Providing Sustain Dane with 3 years of utility data
Participation of entire Mpower Team in at least 2 meetings with Sustain Dane staff
Holding Mpower Team meetings regularly
Attendance of 2 or more Team members at monthly Lunch and Learn events
Meeting with advisors and consultants provided by the program at no cost
Update resource use (electricity, gas, water) in Energy Stewards Web Platform
Implementing 5 Mpower Projects
SUSTAINABILITY
=
MORE MONEY +
HAPPIER EMPLOYEES
ZDA, INC
• Used Kill-A-Watt to baseline
office electricity use
• Increased knowledge led to
behavior change
• ZDA saw their lowest energy
bill in 3 years this July
EZ OFFICE PRODUCTS •
• • Installed an employee garden: spring
2012
• Employees and relatives volunteered
time and donated materials
• Bonding process built camaraderie
ISTHMUS ENGINEERING AND MANUFACTURING
• Sold 250 LED light bulbs to
employees ($10 to benefit local
high school engineers club)
• CO2 emission reduction of 25
tons
• Greater impact (and less $) than
10 kW solar PV system
DESIGNCRAFT ADVERTISING
• Tracked when employees biked,
carpooled, or bused to work
• Rewarded miles with money to be used
at local bike shop
• Engaged employees, decrease company’s
carbon footprint
OUR VISION IS FOR EVERY BUSINESS TO HAVE A
‘SUSTAINABILITY MAKES CENTS’ STORY$800,000 saved
annually
MORE THAN $800,000 SAVED ANNUALLY
WHAT IS YOUR STORY?
7 TIPS TO CREATING A SUCCESSFUL GREEN TEAM
1.
SECURE UPPER MANAGEMENT SUPPORT
2. BE STRATEGIC ABOUT
YOUR MEMBERS
3.
DEFINE THE SCOPE OF YOUR WORK
4.
MEET AT LEAST ONCE A MONTH
5.
CREATE A 2 PRONGED COMMUNICATION PLAN
6.
JUST DO SOMETHING
7.
CELEBRATE AND RECOGNIZE
YOUR CHAMPIONS
SUSTAIN DANE’S SUSTAINABLE BUSINESS
NETWORK
How will you use sustainability to reach your business goals?
Annemarie [email protected]
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