Annette Priest@annettepriest

#UXSurvey

#PCATX

Surveys for Strategic UX & Product Management

Saturday, August 18, 2012

@annettepriest #UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest #UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest

Response Fatigue

#UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest

Response Fatigue

Too many questions

Too many stupid questions

"I resent the assumption that I'm interested in helping this company beyond making a purchase. Giving them your money is enough," says Travis Van

#UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest

What problems are you trying to solve for your

product?

#UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest

Some best practicesSurvey calendar

Coordinate efforts with other teams

Central point of contact

Closed / private surveys with unique IDsQuotas

Ask for honesty... I agree to give my honest opinions

#UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest

What are we going to do with this information?

How is knowing the answer to this question going to change our approach to product development / management / support?

Asking The Right Question

#UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest

Do we already know this? Could we find out another way?

Do we really need to know?

Where are the pain points in our survey?

Asking The Right Question

#UXsurvey #PCATXSaturday, August 18, 2012

@annettepriest #UXsurvey #PCATXSaturday, August 18, 2012