Supporting Media 2011

Cavendish Group CEO Matthew Astill wins the Great Wall Friendship Award

The Great Wall Friendship Award is the highest award presented by the Beijing

Municipal Government to foreign experts. Cavendish Group provided cutting-edge

technology, consultancy and materialized the introduction of new materials and

equipment through its magazines during 2008.

Cavendish Group is the leading BRIC (Brazil, Russia, India, China) business to business publisher and meetings / events organiser with a particular focus on China, the world’s fastest growing economy.

At Cavendish, we provide businesses with information about leading international technology, expertise and best practice from the West. Through our series of dedicated publications which are printed bilingually in association with local government ministries and relevant trade associations and distributed quarterly; we are able to give maximum exposure and market representation to any company wishing to influence senior decision makers in key growth markets, including the Power Generation sector.

Furthermore, with a network of regional representatives and business development teams who are in constant dialogue with our readers and partners, Cavendish Group is the ideal partner to bring buyers and sellers together. With a print and electronic media vehicle guaranteed to reach the people who count, an after-sales team coordinating 1-2-1 meetings and events, we are the people who deliver on expectations.

Introduction to Cavendish GroupIntroduction to Cavendish GroupChina's Power Generation Sector Growth:

To support its astounding economic development, China has been building up a massive power generation capacity at an accelerated pace. By the end of 2007, China’s power generation capacity reached 713.3 Giga-Watts (GW), ranking second in the world, and second only to the United States. In a span of six years, China has more than doubled its capacity.

Currently, China’s installed capacity is about 65% that of the United States’ while its production volume is about 80% that of the United States. As China’s urbanization and industrialization continues, the nation is expected to overtake the United States to become the world largest electricity producer

in 2010.

Contents ListContents List

Power Generation Technology showcases the latest technologies and innovations that are continuing to change the Power Generation industry. Our exclusive and comprehensive coverage is maintained each quarter by in-depth articles and case studies focussing on the following core areas:

Core Editorial topics:• Coal • Nuclear • Fusion Power • Power Infrastructure • Emissions • Health, Safety and Environment • Site Reports • Equipment Profiles

Editorial / Advertising content helps readers to optimise and understand:• New technology implementation from overseas• Energy conservation / environmental protection / SUSTAINABILITY• Best practice and new trends in Engineering, Manufacturing and R & D• Building capacity and Power Generation project development

From a Cavendish Group China readership survey conducted in Jan 2010:

64% subscribed to keep up to date with industry developments and source suppliers60% spent over 45 minutes reading each publication73% regularly referred back to previous issues75% thought the technical level of the articles was just right86% thought that the length of the articles was just right

OverviewOverviewAccording to the recent reports from the National Development and Reform Commission (China’s major industry policy maker and planner, also known as NDRC), by December 2007, the country had shut down 553 small generators with a combined capacity of 14.4 GW, 43.8% higher than the annual quote. The surging coal prices also aided in forcing power producers to phase out these obsolete small generators to their own interest, as an advanced 600 megawatts coal-fired generator can save up to 30% of the energy consumed by a 50 megawatts generator for each unit of electricity generated. Since 2007, China’s coal market has been fully liberated and power producers are no longer entitled to preferential price treatment. In addition, China wishes to increase its production of nuclear power. According to the nation’s plans, by 2020, its nuclear capacity will reach 40 GW.

Power Generation Technology - China is the only journal in its field legally sending information into China. The magazine has been granted the Economic Information Agency’s (EIA) official “Kan Hao” license which allows us to operate a subscription service in China.

Published in both Chinese and English in a format that combines attractive design with the very highest production standards, Power Generation Technology - China is the official journal of the Chinese Power Generation industry. As the only Government endorsed foreign journal in this sector, Power Generation Technology is poised to unlock new opportunities for your company throughout China.

The publication enjoys a close working relationship with:

National Development Reform Commission (NDRC); National Energy Administration (NEA); Chinese Society of Electrical Engineering; China Atomic Energy Authority; Beijing Energy Conservation Institute

Readers include executives, management, technical professionals and key decision makers from:

Government / Industry / Policy Makers:

• Government Procurement Officers• Municipalities / Urban Planners• Energy Associations• Research & Development Institutes • Design Institutes • Environmental Consultants• Contractors / Sub Contractors • Power Utilities / State Grid / Power Bureaus

OEMs / End Users / Project Developers:

• Power Plants• Coal Fired Power Plants• Diesel Generator Companies• Power Generation Companies• Co-Generation Companies• Electric Power Generation Companies• Nuclear Power Plants

Readership & DistributionReadership & Distribution

Power Generation Technology is distributed on a quarterly subscription basis to named and job titled, senior decision makers and technical personal driving and implementing change in the Chinese Power Generation industry

From a readership survey conducted in January 2010:

66% had been influenced by an advertisement in the publication20% had bought as a direct result of seeing an advertisement in the magazine53% shared their copy with 4 or more people78% had personal internet access at both home and at work

As a result of our findings, Power Generation Technology is reaching a projected readership of over 40,000, per quarter from key Buyers, Project Developers, Consultants, Chief Engineers and associated professionals involved in high-tech and developing Power Generation projects throughout China . We are producing both printed publications as well as sending E-copies to our database of “opt-in” subscribers. In addition, we distribute at all major tradeshows, conferences and seminars.

Government Personnel Operations DirectorsCEO/GM/President Project Managers/DevelopersHeads of R&D Agents and Distributors Chief Engineers/Technicians Procurement OfficersConsultants Plant Managers/Owners

EventsEventsJanuary 27–28, 2011Platts Central and Eastern European Power, Prague, Czech Republic

February 15-17, 2011COAL-GEN EUROPE, Prague, Czech Republic

February 16-18, 2011Platts Nuclear Energy conference, Maryland, US

March 21-25, 2011Power&Electricity World Asia, Singapore

March 28-30, 2011Russia Power 2011, Moscow, Russia Federation

April 6-8, 2011NUCLEAR POWER Industry 2011, Shenzhen, P.R. China

May 5-7, 2011POWER-GEN India and Central Asia, New Delhi, India

June 7-9, 2011POWER-GEN Europe Co-located with; POWERGRID Europe, Nuclear Power Europe, Milan, Italy

August 17-19, 2011COAL-GEN US, Columbus, Ohio

September 21-23, 2011EP Shanghai 2011, Shanghai, P.R. China

September 29-1 October, 2011INDIA Nuclear Energy 2011

October 25-28, 2011PTC ASIA, Shanghai, P.R. China

Sample AdvertisementsSample Advertisements

Info / Contacts / Ad PricesInfo / Contacts / Ad Prices

Key Contacts:

Mr Andrea Rubino - Publishing DirectorTel direct: +44 2030778734Email: andrea.rubino@bric.com

Fax: +44 2030778769

Key Contacts:

Mr Andrea Rubino - Publishing DirectorTel direct: +44 2030778734Email: andrea.rubino@bric.com

Fax: +44 2030778769

Advertising Rates:

Back Cover GBP 11,950Inside Front/ Back Cover GBP 8,950Double Page Spread GBP 8,950Full Page GBP 5,650Half Page GBP 3,650

• Discounts offered for multiple bookings• Euro & Dollar Rates available upon request

If you have a new technology or innovation you feel could interest our readers, please contact our editor Mark Venables on:

mark.venables@cavendishgroup.co.uk

Cavendish Group International Ltd

4th Floor Commonwealth House, 1-19 New Oxford StLondon, WC1A 1NU, United Kingdom

Tel: + 44 2030778700Fax: +44 2030778769Web: www.cavendishgroup.co.uk

www.bric.com

To view a digital copy of any of the publications, please go to:

http://www.powergenerationtechnology.net/