Confidential- Copyright © 2017 neighbourly.com all rights reserved
Unlocking your community potential with digital
Steve HainesNeighbourly
A bit about you
• Introductions
• How does your organisation use technology?
• What would you like to get out of this workshop?
Overview
What this workshop is about
Technology matters to community organisations because the pace of technology is moving fast and there are endless
opportunities to use it to help connect people, gain new sources of support and resources, and tell your story to engage
supporters. But small charities and community groups are often benefiting least from these opportunities.
This workshop will showcase the best of these technologies, draw together case studies, helpful advice and tips, and help you
get the most out of these new tools to deliver greater impact.
REMINDER: The possibilities are endless and the risks are real
prove Return on Football prove Return on Football
But we’re missing out
charities have increased their overall giving from donors by up to 600% purely through adopting digital fundraising methods
House of Lords Select Committee on Charities
prove Return on Football prove Return on Football
Your organisation
Which of these are you using technology for?
• Management systems
• Content Management
• Supporter Relationship Management
• Campaigning and Advocacy
• Donations: time, money, in kind
What works, what doesn’t?
prove Return on Football prove Return on Football
How can we use technology?
✓ Campaigns and lobbying, finding influencers
✓ Raising money
✓ Finding and managing volunteers
✓ Supporting coalitions
✓ Converting online conversations into offline action
✓ Communicating with and understanding your beneficiaries’ needs
✓ Showing your views and demonstrating your expertise
✓ Engaging new audiences, including young people
✓ Improving research and data
prove Return on Football prove Return on Football
Telling your story
• Why should people support you?
• Consider starting off with a specific anecdote
• What story would you like to tell?
How to tell a storyThe story arc is a three-act structure: setup, confrontation and resolution. Introduce your character, a challenge they need to overcome, what action they took with the help of your charity (and donors), and finally the impact this has on their life.
• Back your story up with facts
• Be specific how support will help
• Consider the person reading about your project
• Get inspired
prove Return on Football prove Return on Football
Your organisation
How can story telling through digital help your organisation?
Who do you see telling their story well with digital?
What have you learnt from your digital work that can help others tell their story?
What’s next?
https://www.facebook.com/NationalAutisticSociety/videos/10153398720506599/
VR / ARData / Measurement
The Sharing EconomyThe Digital Vortex
Neighbourly.com – Holistic, collaborative, transparent
SOCIAL IMPACT CAMPAIGNS
TRACK & REPORT AGAINST GLOBAL GOALS
CAPTURE & SHARE AUTHENTIC STORIES
VOLUNTEER SKILLS & TIME
INDIVIDUAL & COMPANY GIVING
A world first – a single destination for investing funds, volunteer time, skills and surplus from companies, colleagues and even customers – together, side-by-side.
Neighbourly is a social platform to activate and amplify game-changing ideas with fans and partners at a community level
IN KIND DONATIONS
M&S Turn Food Waste into Opportunity
Social reach & brand development
2471 volunteers to date
79,000 meals provide across
the UK and Ireland every
month
600+ charities supported by 500+ stores
9% reduction in M&S food
waste
Video clip on their progress viewed by 1.2
million
M&S use Neighbourly to put their surplus food to the best possible use in local communities across the UK and Ireland. Through Neighbourly:• Every M&S store is empowered to use the platform to support the community to work
towards the target to cut food waste by 20% by 2020• Neighbourly provides a simple, traceable process for charities to connect with stores
and for stores to manage and report on donations• M&S are unlocking potential beyond food as projects gain recognition from the
scheme to receive other types of support from the wider community
The video that went viral – seen by 1.2 million customers on Facebook:
M&S published the scheme to customers online and in-store:
See the Campaign Page:
Who are Business in the Community?The Prince's Responsible Business Network of 800 members working together to tackle a wide range of issues that are essential to creating a fairer society and a more sustainable future.
What do they want to achieve?Place based activation to address the issues in ‘cold spots’ using a digital delivery tool to support the work of Business Connectors
How are we helping them?• A place based activation programme
https://www.neighbourly.com/campaign/58ef9cf3c7ac860ddca5750e
Supporting Business Connectors
Who are AddAction?One of the UK’s leading and largest specialist drug, alcohol and mental health treatment charities with 120 centres across the UK
What do they want to achieve?Accelerate the rates and time for recovery from addition, by delivering their new strategy and proving their model of ‘social proscribing’
How are we helping them?• Increase the number of volunteers for
centres• Provide a digital platform to promote
opportunities for social proscribing• Support community fundraising
Social Proscribing
Your organisation
How could your organisation use these new opportunities?
What are the enablers and barriers for you?
What might you need to make them possible?
Top Related