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Video Marketing

1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Video Marketing


Video Marketing


Noah Kalina

23.6m views on YouTube in 6 years

Now that’s the magic of video

marketing

Video Marketing


Video Marketing


House Keeping – FIRE!!!!!

Video Marketing


House Keeping - Comfort

Video Marketing


How we help you

Video Marketing


Video Marketing


Web Marketing is a Marathon

There are NO quick wins!

Video Marketing


• Reality Check

• What is Video Marketing

• Why Use Video Marketing

• Creating Your Video

o Planning

o Location

o Equipment

• Editing Your Video

o Hardware

o Software

• Posting Your Video

• Marketing Your Video

• Other Online Marketing Options

• Close

Agenda

Video Marketing


World Wide Web – Reality Check

Video Marketing


Vast Market

Great Opportunity

Video Marketing


7.1bn

1.9bn

48m

Video Marketing


Lots of money

spent online

Video Marketing

17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Source IMRG

0

20

40

60

80

100

120

140

160

1 2 3 4 5 6 7

139.7

2005

£ B

n

20.4

29.8

46.6

64.3

88.1

121.2

2007 2008 2009 2010 2011 2006

Business to Consumer online sales

Video Marketing


New ways of working means

People spend more and more time online

Video Marketing


PC

Laptop

Netbook

iPad

iPhone

Smart Phone

WiFi

3G

4G

Video Marketing


Is your business ready? Do you have

• Phone systems in place to deal with calls?

• People to deal with enquiries?

• Stock to deal with uplift in orders?

• Logistics in place to deliver on new orders?

• Cashflow to meet increased demand?

Video Marketing


Is your site ready? Do the pages open quickly?

Is it easy to navigate?

Loaded with compelling & relevant content?

Video Marketing


Does it tell the right story? A –

I –

D –

A –

Grab the ATTENTION

Generate an INTEREST

Build the DESIRE

Promote the ACTION

Video Marketing


Video Marketing


What is Video Marketing?

Video Marketing is an online marketing strategy in which videos

are used to…..

• Educate

• Answer Questions

• Review Products

• Build credibility

• Convey complex ideas

• Reach people who like

moving images

Video Marketing

IS NOT

A HARD SELL

OPPORTUNITY

Video Marketing


Why use Video Marketing?

The Evolving Internet

Video Marketing


Why use Video Marketing?

Video Marketing


Video Marketing


Founded Feb. 2005

Bought by Google Nov.2006 - $1.65 bn

800 million user visits/month

Video Marketing


2nd

most searched

site on the

internet

Video Marketing


4bn

videos watched

every day

Video Marketing


72 hours

of new content

uploaded every

minute

Video Marketing


YouTube clips now

incorporated in

Google Search

results

Video Marketing


Video Marketing


Your

Video

Video Marketing


The secret to success is . . . . . .

Planning

&

Preparation

Video Marketing


Type of Video

Talking Head

Action

Tutorial

Slideshow

Screencast

Video Marketing


• Plan your Video

o Create your Story Board

• Prepare and learn your script

o Use cue cards

o Use an Autocue

• Prepare your location

o quiet and free from disturbance

• Prepare yourself

• Prepare your camera Pre

pa

re P

rep

are

Pre

pa

re

Video Marketing


Storyboards

Video Marketing


Your Script ….. Cuecards

Video Marketing


Your Script ….. Autocue

Video Marketing


Video Marketing


Autocue

On your PC

www.cueprompter.com

On Your Phone

Easy-prompter – Android

ProPrompter – iPhone / iPod

Teleprompter – Blackberry

On Your iPad

Teleprompt+

Video Marketing


Location

Video Marketing


Your Video

Video Marketing


Tripod, Monopod, Gorilla Pod

Video Marketing


Video Marketing


Sound Quality

Video Marketing


Video Marketing


Editing Your Video

Video Marketing


Hardware

Video Marketing


Hardware

• Fast processor

• Lots of memory

• Lots of hard drive space

• Big screen

• Time

Video Marketing


Software

Video editing

Windows Live Movie Maker

iMovie

YouTube

JayCut.com

Camstudio

Pinnacle

Serif MoviePlus

Lightworks

Adobe Premiere

Multiquence

Sound Editing

Audacity

Goldwave

Video Marketing


Windows Live Movie Maker 1/ Add a video clip

Video Marketing



2/ Choose Start and

End point.

Video Marketing



2/ Set Start and End

point

3/ Add your next clip or

photo


point

Video Marketing




point


photo


point

5/ Choose transition

Video Marketing




point


photo


point


6/ Add Titles and Credits

Video Marketing




point


photo


point


6/ Add Titles and Credits

7/ Save

Video Marketing


OK, I’ve made my blockbuster ……

Video Marketing


• Upload to YouTube

• Upload to Vimeo

• Embed in website

• Embed in Blog

• Tweet

• Mention on

o Linkedin

o Facebook


Video Marketing


Upload Options

www.youtube .com

Video Marketing


Video Marketing


Video Manager

Video Marketing


Video Marketing


Vimeo

Advert Free

Video Marketing


Video Manager

Video Marketing


Embed

Video Marketing


http://www.thermoform.co.uk/

Video Marketing


http://www.headhunterscombatgames.co.uk/

Video Marketing



• Upload to Vimeo


• Embed in Blog


Video Marketing


http://www.mattcutts.com/blog/taking-a-week-off-from-the-internet/

Video Marketing



• Upload to Vimeo


• Embed in Blog

• Add to email marketing

• Tweet

• Mention on

o Linkedin

o Facebook


Video Marketing


Video Marketing


• Teenage mum

• Left school at 16

• Variety of jobs

• Started to sell cosmetics on eBay

• Posted pictures of applied make up

• Posted video to YouTube

• International TV Interviews

• Own range of Makeup

• Computer Game

YouTube – Panacea81

Website

App

Video Marketing


• Look for an angle

• Look for the competition

• Get a feel for YouTube

• Think how else it could be used

Your Video

Video Marketing


Viral Marketing’s free…..pst pass it on

Video Marketing


• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible

Video Marketing


Viral Marketing – How & Why

20

400 20 x 20

400 x 20 8000

8000 x 20 160,000

160,000 x 20 3.2m

Video Marketing


Video Marketing


• Improve website

• Search Engine Optimisation

• Pay per Click

• Google Local / Places

• Blogging

• Social Media

• Linkedin

• Facebook

• Twitter

• Email Marketing

• Location based marketing

• Smartphone apps

• Article Marketing

Video Marketing


• Reality Check

• What is Video Marketing

• Why Use Video Marketing

• Creating Your Video

o Planning

o Location

o Equipment

• Editing Your Video

o Hardware

o Software

• Posting Your Video

• Marketing Your Video

• Other Online Marketing Options

• Close

Agenda

Video Marketing


to leave your contact details for a copy of the slides

Video Marketing


Want some help with –

o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on-line marketing

Andy Poulton

T: 01793 745305

M: 07966 547146

E: [email protected]

W: www.enterprise-oms.co.uk

andypoulton @ andypoulton