SUPERCHARGEYOUR MONKEY
GETTING MORE BUSINESS FROM THE WEB
MEET THE WEB MONGERS
• Michael Angrave
• Lee Hancock
• Sara Pepper
• Jake Cobley
• Katie Westwood
FROM THIS COURSE YOUR WILL GET…• A Free bacon cob
• A flow of creative juices
• Useful tools and resources
• At least one practical idea to help you get more business online
COVERING…• How to generate more business online…
• The Basics
Advanced…• Be seen as an expert• Create Epic Content• How to engage using Social media
WHY THE WEB?• Internet is everywhere and accessible on all devices• The most traceable form of marketing • Reach wider connected audiences• Fast growing platform for information
THE BASICS• Search marketing• Responsive web design – Flexible Multiscreen Website• Email marketing – Build your mailing list• Social networking – Engage and Interact• Blogging – Create original content
SEARCH MARKETING
What is search marketing?
• Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts
Search marketing explained
• Search Engine Optimisation (Organic)
• Pay-per-click (Google Adwords) (Paid)
• Shopping (Paid)
THE BENEFITS• Brings in pre-qualified traffic
• Gets you in front of your potential customers - Google is the new Yellow pages
• Allows for targeting niche markets
LOCAL SEARCH
PRODUCT SEARCH
HOWSearch engine traffic can be achieved by working on…
Google Advertising
• Settings up an AdWords Campaign
• Paying on a pay-per-click basis
Organic Listings
• Building a useful website in compliance with Google guidelines
• Obtaining quality links from around the web
Toolkit: Google Adwords & Google Analytics
MULTI-VIEW WEBSITES WITH RESPONSIVE DESIGN
RESPONSIVE EXAMPLE
BENEFITS• Increases reach to mobile and tablet audiences
• Increase sales and conversion rates
• Increase your visibility in search engines
HOW?• Requires Advanced Web Coding
• Competent Website Design Company
• Wordpress – Default Theme is responsive
Toolkit: responsivedesignsimulator.com
Toolkit: Wordpress – Responsive Blog / Content Management website platform
EMAIL MARKETING
What are the benefits of Email Marketing?
• Reach existing customers
• Straight to the pocket marketing – 50% opened on phones
• Low cost
• Can be easily automated
• Track ROI
EMAIL MARKETING
How to get started?
• Create a Mailchimp account (free)
• Automate the addition of subscribers from web forms
• Create a branded template
• Send campaigns on a regular basis
• Auto-responders (premium feature)
Toolkit: Mailchimp – free starter email marketing software
SOCIAL MEDIA
Why use social media?
• Humanizes your company/brand
• Easily reach your target audience
• Aids customer service
• Generates traffic/leads/sales
• Social proof - enhances company trust worthiness
Toolkit: Hootsuite – social media management tool
BLOGGING
What the benefits of blogging?
• Drive traffic/ good for SEO
• Give your business a voice
• Build a community
• Establish your authority
• Cost effective way to attract longtail traffic
EXERCISE: 1 CUSTOMER PROFILING
Lets take the time to understand who your customer are
Q1. a) Gender
b) Age
c) Profession
d) location
e) How / where they use the internet
f) Why does he/she buy from you?
g) How does he/she benefit from your services
2. BEING SEEN AS AN EXPERT
ONLINE
EXPERTS
Being seen as an expert in your field or industry
• Conveys trust
• Builds your reputation
• Will attract more business
EXPERTS IN THE REAL WORLD• Established business
• Lots of happy customers
• Many years experience
• Qualifications
• Accreditations
• Published Author
TO BE SEEN AS AN ONLINE EXPERT• Build followers and audiences
• Author online articles
• Guest blogging
• Mix in the right circles
• Video tutorials
THE BENEFITS• Gives helps to build trust and confidence with people who possibly haven’t even met you
• Opens opportunities with people who require your services
• Increases your expertise further
• Increases your geographical range to do business
• Experts float to the top in the Google ocean
EXERCISE 2
Q1. Thinks of your strongest / most enjoyable areas of expertise within your business.
(Also, consider any niche strengths that may be more unique to you)
2. EPIC CONTENT
WHAT IS EPIC CONTENT?
• Has a purpose
• Unique
• Engaging
• Provides real value to the reader
• Sharable
• Passionate about topic
WHY IS IT IMPORTANT?• Good for search engines
• Generates Links
• Drives Qualified Traffic
• Persuades To Increase Conversions
• Builds reputation as an expert
• Generate more business / Goal objectives
• Builds brand awareness
• Educates
• Get ahead of competition
CONTENT IDEAS
Text & Images
Videos
Infographics
Podcasts
Ebooks
Games
Online Tools / Calculators
Webinars
White Papers
Slideshare Presentations
Instructional Guides
Stories
Interviews
“Best of” Lists
Toolkit: Ubersuggest – Dynamic content suggestions
EXERCISE: 3
Think about pieces of content that you would be positioned to create.
Q.1 What would be a helpful piece of content for your target customer and why?
Q.2 What’s the best medium to convey the message (text and images, article, video, ebook, email, infographics, video, online tool)
Q.3 What would you hope to gain from this?
3. HOW TO ENGAGE USING SOCIAL
MEDIA
A COMMON APPROACH TO SOCIAL• A business realises they need social media
• Sets up a Facebook and a Twitter account
• Makes an effort to post everyday
• …about literally anything?
•…Eventually slows or stops due to lack of time / results
WHAT DOES ENGAGE MEAN?• Conversations through social networks, blogs and forums
• Comments on blog posts, websites and video
• Fans, followers and likes on social networks
• Interaction with online branded content
• Traffic and activity around a website or social object
• Downloads, registration and subscriptions to email, content, information and offers
TIPS FOR ENGAGING…
1. Tap into your customers passions
• More likely to do something they enjoy
2. Ask simple closed questions?
• Easy to understand
• Short time investment to respond
3. Tell people what you want them to do next…
• Clear instructions – no confusion
• Like this, Re-tweet this, Watch this video
MORE TIPS…4. Treat your customers like VIPs
• Exclusive Information
• Not available anywhere else on the web
5. Invite Personal Interaction (one-on-one)
• Start conversations
• Identify key influencing members
6. The Human Touch
• Address people personally, they will feel valued
• More likely to engage further
SOCIAL TOOLS
Toolkit: Woobox – social media management tool – Coupons, contests, fan gates, sweepstakes and other engagement apps
Toolkit: Google Twitter Search – Google’s search engine that scans twitter
EXERCISE: 4
Q1. What one thing would be most beneficial to help you generate more business online if implemented today?
• Are you covering the basics? Search, social, responsive website, email marketing, blogging?
• Look at the answers to the previous exercises – This will help you to create ideas that your customer will benefit from.
• You know your strengths• You know your customers needs• You know how to reach them
QUESTIONS & RESOURCES• Any Questions on Todays Topics?
• We’ll be sending link to slideshare presentation after presentation
THANK YOU
It would be greatly appreciated if you could fill the short feedback form… and claim your free cake.
Thanks again for your time today and have a safe journey home
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