Mobile SEO& Page SpeedCindy Krum, MobileMoxie
Cindy KrumCEO & Founder,[email protected]/Skype: Suzzicks
2 Months Free MobileMoxie Tools with This Promo Code:
SMXWEST2014www.mobilemoxie.com/register
Top Google Mobile
Rankings
Top Google Mobile
Rankings
Mobile Ranking Signals
Understanding Varies: User-Agent
• Impacts CDN Caching• Requires Special Set Up
What is Broken Content?
• Flash• Popups• Hover Effects• Sideways Scrolling• Tiny Font Sizes• Tiny Buttons• Device-Specific
Content• Slow Pages
Bounce Rate – Likely ‘Mobile Bounce Rate’
Why is Page Speed Important?
Here is the Problem
Responsive DesignTends to be Slow
So How Do You Speed Up Responsive Design?
Goo
gle
Page
Spe
ed F
ireFo
x Pl
ugin
– D
ownl
oad:
htt
ps:/
/dev
elop
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peed
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hts_
exte
nsio
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Goo
gle
Page
Spe
ed In
sigh
ts (W
eb T
ool):
htt
ps:/
/dev
elop
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goog
le.c
om/s
peed
/pag
espe
ed/i
nsig
hts/
Google Tools Give Different Results
FF Plugin Web Tool
Google Tools Give Different Results
UX Beta Elements May Come Into Play in the Algorithm
• Screen-Width/Viewport Settings
• Font Sizes• Tap-Target Sizes• Language Attributes
(Send in HTTP Header)
• Unused CSS & Efficient CSS Selectors
Mob
i Tes
t fro
m A
kam
ai:
http:
//m
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om/m
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http:
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Closing Strategy Notes
– Load Time is Super Important for Mobile SEO & Usability• All Mobile Architectures Need Good Load Time• Use Tools To Find the Opportunities
– Considering a mixed or staged approach, depending on page content and objective• 'M.' product pages/PPC landing pages• Responsive blog, search & navigational pages• 'Varies: user-agent' server setting on everything
Cindy KrumCEO & Founder,[email protected]/Skype: Suzzicks
2 Months Free MobileMoxie Tools with This Promo Code:
SMXWEST2014www.mobilemoxie.com/register
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