The Ultimate Preachers of Your Product

C re a ti v e D e p a r t m e

n t

A r ti s tG ro u p L e a d e r

ARSLAN AHMED

BILAWAL ZAFAR

ADNAN ARSHAD

UZAIR AHMED

SHEIKH NAEEM

HASSAN RIAZLUQMAN RIAZ

WAQAS IFTIKHAR

ContentsProduct1

Slogan2

3

Competitors4

5 Campaign Objectives

Targeting & Positioning

6 Strengths

7 Execution

Big Idea

Introducing energy in chips

Product

• The Product that we are launching Is an Energy Chips with the name of:

Super Energy ChipsThe Logo is:

Packaging & Design

Slogan

THE NEW

BREED OF

ENERGY !

Targeting and Positioning

Targeting:• Youth• AthletesPositioning:• Energy Chips that boost you• Allowing one to do/prepare for extreme tasks

Competitor

• Lays• Super Crisp• Pringles• Mr. Chips

Campaign Objectives

• Changes in the current eating habits of the people. • About 40% of the Potato Chips Market share comprises of un-branded

chips this share can be gained through heavy marketing campaign. • Attraction of youngsters towards products identified with western

lifestyles and tastes and general trend towards more snacking. • A large number of people that are not brand loyal can be targeted through

heavy marketing campaign. • Export opportunity

Strengths

o Energy Chips

o Fresh Potatoes

o High Quality Product

o High Quality Product and low price

o Energy Chips

o Fresh Potatoes

o High Quality Product

o High Quality Product and low price

Execution

BROCHURES

Badge(s)

Standees

Print Ad

TVC