Sun Tzu

The Seven Questions of Victory

Mission

Which side creates more enthusiasm and cooperation among their people, allies, customers, and other stakeholders?

Leadership

Which leader has the most experience and skill related to the situation?

Trends & Timing

Who does the atmosphere, climate, timing, or trends favor?

Discipline

Whose people are most

engaged? Discontented?

Influence

Which of you can influence the environment more?

Organization

Which of you has their people better organized?

Rewards & Punishments

Whose system of reward and punishment is most fairly and clearly understood by the people?