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BY: ROHIT SHARMA, IB-B, ROLL NO- 19
SUMMER INTERNSHIP
PRESENTATION
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TABLE OF CONTENTS
y Introduction
y Key objectives of the training
y Company profile
y Current scenario in BSLy Industry and problems faced
y Export procedure
y learning's
y Suggestions
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INTRODUCTION
THE FUTURE
OF STEEL....!
y Company name: Bhushan Steel Limited
y Location: Ghaziabad, U.P.
y Project undertaken: International Business
in BSL
y Department: Export Marketing
y Duration: 6 weeks
y
Industry guide: Mr Saurabh Mittal(Asst. Vice President, IB)
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KEY OBJETIVES OF THE TRAINING
y To know the company and profile.
y To understand the export marketing in BSL.
y To know the export procedure.y To suggest measures to improve exports and efficiency of
export marketing department.
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COMPANY PROFILE
THE FUTURE
OF STEEL....!
y Incorporated in 1989 by Mr Brij Bhushan Singal
in Sahibabad.
y Other production facility at:
yKhapoli, Maharashtra
y Dhenkanal, Orissa
y A leader in automobile and white goods
segment.
yA profit making and dividend paying companysince inception.
y An avid investor in technology.
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CURRENT SCENARIO IN BSL
y Completion of Phase-II of Orissa plant to add up in the production
capacity.
y Export sales have fallen down:
y 1462.86 crores in 2009
y 1217.85 crores in 2010
y Domestic sales have gone up:
y 3946.69 crores in 2009
y 4785.79 crores in 2010
y Recovery of automobile and white goods sector to expected to
enhance the sales for FY 2010-11.
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PRODUCT PROFILE
y Cold rolled- specialist for automobile sector
y Galvanised
y Plain
y
Corrugatedy Bhushan Galume
y Colour coated coil
y Colour coated Tiles/ profile sheet
yDrawn tubes
y Steel stripping, wire rods, alloy billets, sponge iron, etc
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CUSTOMER PROFILE
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EXPORT PROCEDURE
y Buyer identification and proposal.
y Export contract:
y Mode of payment
y LC- 43-45%
y Advance- 50%
y CAD- 5-7%
y Documents required
y Commercial invoice
y Bill Of Lading
y Certificate of Origin
y Packing list
y Mill Certificate etc.
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Contd....
y Details of export items
y Terms and conditionsy INCO terms.
y Execution of export order:
y Production and packingy Pre-shipment finance
y Quality certification
y Excise clearance
y
Preparation for Shipping:y Booking of shipping space
y Forward contracts with banks
y Insurance
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Contd....
y Truckingy Factory stuffing- loading on trailersy ICD stuffing- loose cargo goes to ICD
y Railing
y Clearance from excisey Issuing of Let Export Order
y Shippingy Shipping billy Bill of lading
y
Custom clearance by:y Logistic service providery Custom House Agent
y Presentation of documents for negotiation
y Receipt of payment
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LEARNINGS
y Export Procedures
y Export Marketing
y Methods of Payments
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SUGGESTIONS
y Clean and standardised Letter of Credit.
y Reduction in number of documents supplied.
y Try to increase export to Africa, Latin America, Oceania and CIS
countries.
y Aggressive marketing policy to:
y Improve the demand for products like Strips, tubes etc.
y Attract new customers.
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