Summer Food
Marketing + Outreach2012
T H E
FLORIDA PARTNERSHIPT O E N D C H I L D H O O D H U N G E R
Public-private partnerships
A strategic plan to end childhood hunger
Leveraging the public investment for food and nutrition programsFor the federal summer nutrition programs, that means . . .Conducting aggressive outreach and eliminating program barriers.
Assessing the NeedNearly 60%
(1.6 million)
of the children in Florida qualify for free or reduced-price school
meals.
Less than 14%of those children received meals
in the SFSP in 2011.
GO HERE TO VIEW ALL FLORIDA SUMMER MEALS PSAS ONLINE:http://www.youtube.com/playlist?list=PLvUYRVBByQac2lJR9pcV0hFCgyKCWX-Py
2012 Public Service Announcements
J E R E M Y M I N C E Y O F T H E J A C K S O N V I L L E J A G U A R S
A N Q U A N B O L D I N O F T H E B A LT I M O R E R A V E N S
Other PSA’s of 2012
J O E Y C O L O N O F T H E O R L A N D O M A G I C ( S P A N I S H )
N I C K A N D E R S O N O F T H E O R L A N D O M A G I C ( E N G L I S H )
MediaF i n d l i n k s t o t h i s m e d i a h e r e
WPEC NEWS IN WEST PALM
BEACH
OFFICIAL ORLANDO
MAGIC WEBSITE
WESH.COM IN ORLANDO
SUNSHINE STATE NEWS
WFSU IN TALLAHASSEE
WUFT IN GAINESVILLE
WMBB IN PANAMA CITY
THE FLORIDA RECRUITER
WCTV IN TALLAHASSEE
WTXL IN TALLAHASSEE
OYSTER RADIO NEWS
ORLANDO SENTINEL
THE BRADENTON
TIMES
NEWS HERALD IN PANAMA
CITY
THE MIAMI TIMES
THE PALM BEACH POST
WTSP IN TAMPA BAY
THE PALM BEACH POST
(2)
MYFOXTAMPABAY
.COM
TAMPA BAY TIMES
BRANDON.PATCH
.COM IN BRANDON
TAMPA BAY ONLINE
SHARE OUR STRENGTH
CREOLESPANISHENGLISH
Multi-Lingual Business CardsAdvertised Website and
Helpline• County Health Departments (WIC Centers)• Department of Children & Families
SNAP/Medicaid Service Centers and Community Partner locations.
• County Governments (Health & Family Services)
• Faith-based organizations• Goodwill Stores • Sheriff ’s Community Policing Locations • Workforce One-Stop Career Centers
*All cards bi-
lingual, either English/Spanish or
English/Creole
Bus Wraps
and Shelters In 12 Florida
Counties:
Lee, Brevard, Volusia,
Palm Beach, Polk,
Miami-Dade, Broward,
Hillsborough, Duval,
Orange, Seminole,
and Osceola.
Together Florida’s 67
counties served
nearly 11 million
nutritious breakfasts,
lunches, snacks, and
suppers.
Nearly 3,300
nonprofits across the
state received over $27 million in federal
resources to serve the
children of their
communities.
OVER 39,000 FIRST-TIME USERS
OF WWW.SUMMERFOODFLORIDA.
ORG
Marketing the website statewide for the first time generated over two and
a half times more visitors than the previous summer’s eight-county pilot.
• Multi-lingual operators
• Reporting and assessment capabilities
• Open extended hours
• Access to 2-1-1’s promotion outlets to families in need and other organizations serving target populations.
Partnering with 2-1-1 Statewide
Florida served nearly half a
million more breakfasts,
lunches, and suppers in 2012
than in 2011.
That’s a 5.4% increase over one year!
Statewide Growth in Summer Meals/Snacks between 2011 and 2012
Breakfasts Lunches Suppers Snacks
Additional Meals/Snacks 161,648 283,688 6,000 29,783
Rate of Increase 6.4% 4.8% 33.4% 1.4%
Nearly $2 million in new federal
resources helped Florida’s nonprofits
serve summer meals to children
in communities across the state.
An increase of 7.6%.
Change in Numbers Percentage Change
Breakfasts 23,431 31%Lunches 17,203 7%Suppers n/a n/aSnacks -7,374 -7%
# of Sites 8 8%Total Additional
Earnings $124,540 12%
Summer Nutrition Program Growth In Pinellas County
Total Additional Meals Served: 40,634
Change in Numbers Percentage Change
Breakfasts 32,108 17%Lunches 39,502 11%Suppers n/a n/aSnacks -14,425 -8%
# of Sites 64 28%Total Additional
Earnings $229,274 13.4%
Summer Nutrition Program Growth In Orange County
Total Additional Meals Served: 71,610
A BIG THANKS TO Our Funders
African Methodist Episcopal Church,
Women’s Missionary
Society (Eleventh Episcopal District)
Community Foundation of Palm Beachand Martin Counties
The Mosaic Company
Foundation
Farver Foundation
The Food Research Action
Center
Health Foundation of South Florida
Lutheran Church-Missouri Synod (FL-GA District)
MAZON: A Jewish Response to
Hunger
Penney Memorial Church, Penney
Farms
Share Our Strength United Methodist
Church (Florida Conference)
Walmart Foundation
St. Luke’s United Methodist
Church, Orlando
National League of Cities Institute
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