What should you expect from the program?
The Erwin Center is designed to give students hands-on
experience in creative brand building, digital strategies,
emerging media and account management. Classes in the brand communications minor offer direct
interaction with industry professionals who focus on
strategic, digital and campaign planning, social content and
creative brand building to achieve business objectives.
How do I plan my minor?All minors are required to take the
introductory Survey of Brand Communications course (GC 3700) and one of the two recommended strategic brand building courses (GC 3740 Section 1 or GC 4900
Section 10) paired with six additional credits and the final
Capstone Course. 15 credit hours are required for the Brand Communications minor.
What classes do I take?Are you more interested in brand
strategy, account and client management and brand planning or are you interested in creative conceptual strategies, big ideas,
copywriting and design & production? The Erwin Center for Brand Communications has 15
courses in a range of subjects for any interest in the field, but we’ve designed 2 tracks to help you map
out your time in the program.
SUMMER 2019 COURSES
clemson.edu/ErwinCenter
INTRO TO BRAND COMMUNICATIONS & ADVERTISING
Course Number:GC3700-01GC3700-02
CRN:5414654147
Instructor:Lisa Papenfus
DIGITAL EXPERIENCE& CONTENT STRATEGY
Course Number:GC3720-01
CRN:54188
Instructor:Daryl Stevens
MEDIA AND FILM Course Number:
GC4900-01CRN:53931
Instructor:Nik Conklin
DIGITAL MEDIA DESIGNCourse Number:
GC4900-03CRN:53933
Instructor:Jeff Kallin
VISUAL DESIGN& ART DIRECTION
Course Number:GC4900-04
CRN:53908
Instructor:Jesse Godfrey
SOCIAL STRATEGYCourse Number:
GC4900-09CRN:54148
Instructor:Nigel Robertson
PHILANTHROPIC BRAND COMMUNICATIONS
Course Number:MKT4950-03
CRN: 54236
Instructor:Michele Cauley
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