Sukesh ChaturvediPhilips Automotive Lighting
September 2006
Presentation:NightGuide DoubleLife & X-treme Power
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In Automechanika 2004
Continuously improve safety and comfortfor cars, trucks/buses and motorized 2wheeler vehicles with leading lighting technologies
Philips clearly demonstrated its dedication to its mission statement.
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What were the reactions…
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Latest result:
• The senior jury (“the Older you get, more light is needed to see better”) appear to be extremely happy with NightGuide, – 92% find the product performance Very Good to Excellent !– Overall 98,9 % good - excellent about NightGuide in every aspect !
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Other Feedback
• In some cases consumer feedback was that the lifetime of the lamp was too short, due to:– high board voltage that shortens the lifetime of the product– high yearly mileage (more than 30 000 km/yr)
• Further more: •Day time running light is more and more enforced thought out Europe
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NightGuide
+
Therefore:
Philips responding to consumer needs and as an innovator, introduces
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Technical explanation:
• Thanks to our technological expertise and due to research & development:
– we achieved• Improvement of geometrical filament design • New gas composition and adapted pressure • Optical finish of the quartz glass tubes
– which made it possible to • improved bulb performance (longer lifetime) • without loosing any light performance
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Our consumers
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Our Target Group…
• Europe Cautious:“Driving in a cocoon”
– Reasons to change their car bulbs would be to have a safer, a more economical and powerful model
– Safety, comfort and quality are the first purchase criteria for Cautious drivers
• Europe Rational: “More pleasure, no stress”
– Rational would change their actual car bulbs for a safer or a more powerful model
– According to them, auto equipment specialists offer the best ratio quality/price
– Xenon headlights are a good way to increase safety
– Driving pleasure and safety first for rational drivers
• Cautious & Rational drivers represent 25% of the total EU drivers
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What do Cautious and Rational state ?*
• My car’s light bulb's light is designed to give me a better vision in bad weather• My car’s light bulbs' beam is twice as long as an average bulb's beam, giving
me a better view of the distant road• My bulbs' light is designed to improve the contrast and to give better vision at
night, giving better road sign reflection• My car’s light bulbs are made of non dangerous materials• My car light’s bulb are the best in class
* Consumer segmentation France/Germany 2006
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NEW NightGuide Double Life
• Product Name : NightGuide• USP : 3-Color Safety• Tag-on : New – Double Lifetime
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NightGuide Double Life : Packaging
OCTOBER 06
New Special Pack • Anti-theft integrated (one)• Optimized Lamp visibility• 2 lamps per pack• Hanging option / Stand up• Pack by 5
FEBRUARY 07
New Blister • Anti-theft integrated• Optimized Lamp visibility• 1 lamp per pack• Pack by 10• The codes do not change.• The codes remain the same as
the previous NG generation.
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NightGuide Double Life- Codes (without Sticker)
Special Language1 LANGUAGE Pack with 2 lamps
NightGuide Double Life EN, DE, Fr, It, NL Special
Special
Description Order Entry
GOC EAN 1 EAN 3 12NC
H1 NGDL L1 12258NGDLS2
822 062 28
8 711 500 822 062
8 711 500 822 079
9240 828 17119
H4 NGDL L1 12342NGDLS2
528 342 28
8 711 559 528 342
8 711 559 529 660
9230 877 17125
H7 NGSDL L1 12972NGSDLS2
821 478 28
8 711 500 821 478
8 711 500 821 843
9240 823 17119
H7 NGRDL L1 12972NGRDLS2
475 275 28
8 711 500 475 275
8 711 500 822 031
9240 824 17119Special Language2 LANGUAGE Pack with 2 lamps
NightGuide Double Life EN, ES, P, SE, PL, RU Special
Description Order Entry
GOC EAN 1 EAN 3 12NC
H1 NGDL L2 12258NGDLS2
822 086 28
8 711 500 822 086
8 711 500 822 093
9240 828 17118
H4 NGDL L2 12342NGDLS2
529 677 28
8 711 559 529 677
8 711 559 529 998
9230 877 17121
H7 NGSDL L2 12972NGSDLS2
821 850 28
8 711 500 821 850
8 711 500 821 867
9240 823 17118
H7 NGRDL L2 12972NGRDLS2
821 836 28
8 711 500 821 836
8 711 500 822 048
9240 824 17118
Special
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NightGuide Double Life Codes (with Sticker)
Description Order Entry
GOC EAN 1 EAN 3 12NC
H1 NGDL ADAC L1 12258NGDLS2
82206228
8711500822069 8711500822079 9240 828 17121
H4 NGDL ADAC L1 12342NGDLS2
528 342 28
8 711 559 528 342
8 711 559 529 660
9230 877 17124
H7 NGSDL ADAC L1
12972NGSDLS2
821 478 28
8 711 500 821 478
8 711 500 821 843
9240 823 17121
H7 NGRDL ADAC L1
12972NGRDLS2
475 275 28
8 711 500 475 275
8 711 500 822 031
9240 824 17121
Description Order Entry GOC EAN 1 EAN 3 12NC
H1 NGDL 3VO L1
12258NGDLS2 822 062 28
8 711 500 822 062
8 711 500 822 079
9240 828 17123
H4 NGDL 3VO L1
12342NGDLS2 528 342 28
8 711 559 528 342
8 711 559 529 660
9230 877 17123
H7 NGSDL 3VO L1
12972NGSDLS2 821 478 28
8 711 500 821 478
8 711 500 821 843
9240 823 17123
H7 NGRDL 3VO L1
12972NGRDLS2 475 275 28
8 711 500 475 275
8 711 500 822 031
9240 824 17123
Specials with ADAC Stickers
Special with 3VVN Stickers
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Blister
Description
Order Entry
GOC EAN 1 EAN 3
H1 NGDL L2 12258 NGDL B1 82094530 8711500820945
8711500820952
H4 NGDL L2 12342NGDL B1 82082230 8711500820822
8711500820839
H7 NGSDL L2 12972SNGDL B1 82088430 8711500820884
8711500820891
H7 NGRDL L2 12972RNGDL B1
82076130 8711500820761
8711500820778
Languages English Swedish Polish Russian
NightGuide Double Life Codes of Blister by 1lamp
Blister
Description
Order Entry
GOC EAN 1 EAN 3
H1 NGDL L2 12258 NGDL B1 82092130 8711500820921
8711500820938
H4 NGDL L2 12342NGDL B1 82080830 8711500820808
8711500820815
H7 NGSDL L2 12972SNGDL B1 82086030 8711500820860
8711500820877
H7 NGRDL L2 12972RNGDL B1 82074730 8711500820747
8711500820754
Languages English Dutch Spanish Portuguese
Blister
Description
Order Entry
GOC EAN 1 EAN 3
H1 NGDL L2 12258 NGDL B1 82072330 8711500820723
8711500820730
H4 NGDL L2 12342NGDL B1 82084630 8711500820846
8711500820853
H7 NGSDL L2 12972SNGDL B1 82090730 8711500820907
8711500820914
H7 NGRDL L2 12972RNGDL B1 82078530 8711500820785
8711500820792
Languages English French German Italian
The blister codes by 1 lamp of NGDL remains the same as the previous NG generation.
The blister codes by 1 lamp of NGDL with ADAC & 3VVN stickers will also remains the same as the previous NG generation specials with ADAC & 3VVN stickers.
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The right NightGuide Double Life For Every Vehicle: H7r, H7s
H7s for ProjectorsH7r for
Reflectors
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H7r lamps
• Beam color output for H7r lamps has been further improved.
Double strip:
Reinforcement of the 3 colors