Students & Social Media

Current Uses and Emerging Practices

Ryan Hodgson, University of TexasEric Hodgson, University of Iowa Foundation

August 2, 2011 :: San Antonio, Texas

About Us

Some Statistics

Sources: 1. Noel-Levitz, 2011 E-Expectations Report, https://

www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report 2. Affinity, American Life Study, 2011,

http://www.affinityresearch.net/americanmagazinestudy.html3. Pew, Internet and American Life Project, 2011,

http://pewinternet.org/Reports/2011/Smartphones.aspx

• 80% of college-bound students say they use Facebook– 63% log in at least once per day– 9% of college-bound students have Twitter

accounts

• 54% of Millenials own a smartphone– 25% of smartphone owners say they go online

using their phone, rather than with a computer. 

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Our Social Media Stages

Awareness Engagement Connection

Current State

• Following friends, not organizations–Must stay in their stream– Push to web

• Like routine and predictability – Tech comfortable, not tech savvy

• Serious communication channel– They ask a question, you answer as

quickly as possible

http://www.utexas.edu/know/directory

Future State of Social Media

• Strength of mobile

• Aggregated content

http://www.facebook.com/Vomedia

http://www.facebook.com/pages/Office-of-Housing-and-Residential-Life-Wayne-State-University/185381431504510

http://twitter.com/#!/marquetteu

http://www.linkedin.com/groups?gid=1887639&trk=myg_ugrp_ovr

http://www.foursquare.com/drakeuniversity

https://foursquare.com/venue/1173217

What’s Next?Some rights reserved by martinjetpack

Source: Hubspot, Google+ Attracts 30 Million Users in Three Weeks, 07//22/2011, http://blog.hubspot.com/blog/tabid/6307/bid/20589/Google-Attracts-20-Million-Users-in-3-Weeks-Infographic.aspx

Your Role

• Track click-through activity

• Monitor channels

• Continually test

• Watch your students

Questions?

Eric HodgsonUniversity of Iowa Foundationeric-hodgson@uiowa.edu@ehodgso

Ryan HodgsonUniversity of Texasryanhodgson@gmail.com @ryanhodgson