STRUGGLING TO MAKE THE BEST BUY- Rishabh Patre
Conflicting results
from the various
evaluation criterion
No time to think
deeply or wait for other
alternative
Popular Vs Highly rated
Friend’s suggestion Vs Expert’s
advice
Ashley’s dilemma
ASHLEY’S DILEMMA
OR
CREATIVE ZEN STONE PLUS RIO CARBON 5
Consumer reviews
Testimonies
Expert reviewCustomer Satisfaction
Sales Number
EVALUATION CRITERION
Ratin
g of 7
.5
stars
More
demand
244 review
ratings
More popular
More sales Chosen by 101 people as a gift
Less satisfactory
for gift receivers
3.5/5
(Satisfaction
score)
$59.99
Ratin
g of 9
sta
rs
Less
demand
94 review
ratings
Less popular Low Sales Chosen by 38 people
only as a giftMore
satisfactory
for gift receivers
4/5
(Satisfaction
score)
$49.99
SITUATIONAL INFLUENCES AFFECTING PURCHASE DECISIONS
FACTORS AFFECTING ASHLEY’S DECISION
Time factor
Social surrounding
Reason for purchase
FINAL DECISION
RIO CARBON
ZEN STONE PLUS
Pleasing
Popularity
Brand loyalty
Cost
Rating
EXAMPLE
SAMSUN GALAXY A8 XIAOMI NOTE 3
ALTERNATIVES
• Guaranteed Return if not satisfied
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