2. Perhaps you are wondering
Buzz grows over a shows season
Premiere
Mid-Season
Finale
Buzz Volume
7. Blogs & boards dominate the conversation
Premiere
Mid-Season
Finale
Buzz Volume
8. Buzz and ratings more correlated for younger demos
Persons
Females
Males
Correlation (r)
High
Low
9. A strong relationship exists for buzz & broadcast
ratings
TV Ratings
Buzz Volume
10. Model Overview
Buzz Data Source: 150 million+ social media sites
N= 250 TV shows
TV Ratings
11. When is buzz a leading indicator of TV ratings?
Buzz is significant at p
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