Hav..MorTeam Members :-
Ankit MhatreMegha IngaleRamesh ShenoySushant NaiduRithvik ShettyVani Kandan
Teach
er N
ame :
-
Prat
ibha
Mam
Strateg
ic
Managem
ent
Hav-Mor Ice cream
Introduction Of
HAV-MOR Ice-Creams
Hav..Mor
Raw MaterialsSuggested
LocationProduction Process
Market Potential
Infrastructure
Introduction
Product Uses
VISION AND MISSION
“To become an Indian MNC in frozen foods”.
“To provide products and services at an affordable price without compromising
the quality”.
To meet the tastes and preferences of the customers our company is coming with new flavours
that are not available in market….
INNOVATIVE PRODUCTS
WHILE PROCESSING
AFTER PROCEESING
•AYURVEDIC ICE-CREAM.
INNOVATIVE PRODUCTS
Chocó orange ice-cream.
NON DAIRY FROZEN DESSERTS
To provide simple frozen gastronomic joys to those
of us who are vegan, or lactose intolerant or have
immune issues with milk proteins or just decided
to remove dairy products from their diet. For these
we offer our non-dairy line of frozen desserts. These
ice-creams are based on coconut milk and cream
and contains no casein or added sugar.
LIST OF VARIOUS NON DAIRY ICE-CREAM FLAVOURS
White chocolate coconut ice-cream.•Strawberry coconut ice-cream.
•Chocolate chip coconut pistachio ice-cream.•Coconut vanilla peach ice-cream.•Vanilla rasberry coconut ice-cream.•Blue berry coconut ice-cream.
PROBIOTIC ICE-CREAMS
Probiotic ice cream is enriched with live beneficial cultures to help your overall well being and health.
What does Probiotic ice cream does:
Improves immunity
Improves digestion
Prevent gut infection
Manages traveler’s diarrhea.
Peanut butter pro biotic ice-cream
BCGMatrix
Hav..Mor
Star
Cash Cow
Dog
Question MarkChoco -
orange Ice Cream
Pineapple Ice Cream
Choco – Bavarian Pie
Special Banana Split Sundae
Hav..Mor
PESTLE ANALYSIS
Political factorsEconomic factors
Social factorsTechnological factors
Legal factorsEnvironmental factors
STRATEGY
To do continuos innovation in the flavoursTo develop new products and new markets
To grow the businessMaximize profits
Licenses
Types of Business Licenses•General Business Licenses•Home Business•Special Business License•Employee Permits•Solicitors Permit
BASIC LICENSESThere are two basic licenses that most businesses will have to obtain prior to start up: the fictitious or assumed name certificate, commonly known as a DBA and an employer identification number or EIN. A DBA is needed anytime you are doing business under a name other than your legal name--this includes businesses in Texas, which can obtain a DBA at the county level. The fee to get a DBA varies by county.EINs can be obtained for free from the Internal Revenue Service (IRS) online and are also known as a federal tax identification number. An EIN is needed if you will have employees, have a Keogh plan (a pension plan for the self-employed) or are operating as a corporation or partnership.
General Business Licenses
Employee Permits (Must apply in person at City Hall)
Solicitors Permit
Home Business
Special Business License (Must apply in person at City Hall)
ADVERTISEMENT
Advertising is generally done in
two ways:Digital
Traditional
SWOT ANALYSIS
Strengths
Strong market in India
Varieties of Ice Creams Weakness
Lack of Professionalism
Prices are somewhat high as compared to Amul. Opportunities
Ability to increase productionl due to installation of new technology
To sell our Ice Creams internationallyThreats
Increasing number of competitors
Increasing demand of Amul
4P’S OF MARKET
PRODUCT PRICE PLACE PROMOTION
Ice-cream ₹10-₹200 Rural areas All types of media
G.E MCKINSEY 7S MODEL
Hav..Mor
Hav..Mor
Strategy
Systems
Structure
Shared values
Style
Staff
Skills
STRATEGY Maintain and build
competitive advantage
STRUCTUREFree form orng of
hierarchy , principle of flexibility based team,
team leader.
SYSTEMDaily activities and
procedure
SHARED VALUES
Customer delight , transparency & integrity
STAFF
Training & development of emply
SKILL
Highly skilled, semi and low skilled emply
STYLE
leadership, vision & supportive style, open door
policy, sharing info
HARD ELEMENT SOFT ELEMENTS
BALANCE SHEET
FINANCIAL STATEMENT
AS AT 31.03.2013 (RS IN LACS)
AS AT 31.03.2014(RS IN LACS)
AS AT 31.03.2015 (RS IN LACS)PARTICULARS
17334.63
17334.63
The strategies have to be implemented in such a way
that the company survives in the market and copes up with the problems effectively……
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