How to

Give GREAT Presentations &

Speecheswith THESE Five

Storytelling Secrets

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The Essence of Public Speaking is to:

Tell a Story, Make a Point

But what exactly makes a great story?

How do you tell good stories that

captivate your audience members?

What kind of stories should you

include your speeches and

presentations?

Pay Close Attention because you’re about

to pick up the 5 ESSENTIAL

Storytellling Elements

1 Your Story Must Have

Characters

Who are the main characters in your story?

Give a hint about what your main characters look like so audience members can visualize the characters.

2 Your Story Must Have

Conflict

Throw your main characters into a conflict

The conflict is the hook of the story

Without the conflict, you don’t have a story!

4 Your Story Must Have

Cure

The conflict needs to be solved in some way

What’s the cure that solves the conflict?

The cure should help audience members overcome the conflicts they may be facing in their own lives

4 Your Characters Must

Change as a Result of the Conflict

What personality or attitude shifts do your characters undergo as a result of having overcome the conflict?

How do they see the world differently as a result of having been through the conflict?

5 Your Story Must Have a

Carryout Message

The essence of public speaking is to “tell a story and make a point”

What’s the point of your story?

What’s the one thing you want your audience members to remember from your story, speech or presentation?

Wrap Up:The

5C’s of Great Storytelling:

•Characters•Conflict•Cure•Change

•Carryout Message

Thanks!Thanks to Craig Valentine, 1999 World

Champion of Public Speaking, for teaching me this storytelling formula

(www.CraigValentine.com)

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