storytelling PoV:
authentic, character-driven drama that captures all your learnings in 4 minutes
STORY design
STORY design
STORY design
dramatic arc
action
conflict event
STORY design
action
conflict event
need
insight POV/solution
What are we looking for?• A story that connects user needs to
your prototypes• A bit of your story: failure, learning,
change• Humor + insight• Can be a skit or a play…• 4 min presentation + 4 minute
question and answer
storytelling TIPS
straightforward clearly state your insight(s) & intent
quick shorter is better, only necessary details
concrete use examples, details, scenarios
surprising describe the “obvious” in a new way
dramatic leave tension + unanswered questions
authentic be honest
personal focus on a character, 1st person voice
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