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Page 1: Stop Smoking Bans Community

STOP SMOKING BANS

Paola Piroddi & Jimena Dupré

Master in Corporate CommunicationUniversity of Applied Sciences Vorarlberg

WS 2011

Pro-smokingPro-freedom

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GOAL

To bring people together in a global community that fights against smoking bans.

ARGUMENTS

There is a lack of smoker’s communities with international presence. We offer smokers a sense of “community” and the possibility to do something for defending their freedom.

CLIENT

”Stop Smoking Bans” Community

TARGET GROUP Primary: smokers between 18-40 years oldSecondary: 41 years old and on

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1st ST AGE A (2 months )

To involve and motivate people for joining the initiative.

Posters with mirror BrochurePostcards without pictureFlyers for cigarette boxesButtonStickers T-ShirtDrink coastersPhoto boothEvents

WEBSITE

2nd ST AGE (3 months )

Printed and online campaign using the winning testimonials.

Posters (Bus stops, subway)Postcards with picturesAds in free newspapersExhibition in cities and website

PLANNING

To collect testimonials and keep promoting the campaign .

Recolection of photos an dstatementsVoting of best photos and statements

1st ST AGE B

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Photo and data

Signature for the initiative against smoking bans

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Website

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JOINOUR

INITIATIVE

Interactive button for websites

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Posters

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Posters

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First Stage

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Promotional posters in the toilets of all restaurants and bars

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Promotional posters in the subway

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People can participate in the campaign by shooting themselves and writtingtheir statements on the touch screen inside the photo booth.

All pictures andstatements will appearon the screen outside and at the same time they will be publicatedon the website.

Photo Booth

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Poster for parties

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Promotional banners and stikers to protest against smoking bans

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Promotional brochure (8x8 cm)

THE SMOKERS ´COMMUNITY

Invites you to fight against smoking bans!

Join the initiative by sending us your most

creative photo and writing a statement

about smoking.

Be pa rt of our global community!

AND YOU?

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Promotional cards for cigarette packs (8x5,5 cm)

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Postcards

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STICKERS

Stickers

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Beer coaster and Sticker

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Buttons and T-shirts

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Second Stage

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Postcards

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Poster applied on vending maquines

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Poster in the subway

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Exhibition of the winners

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Thanks for your attention