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Page 1: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

The iLeaderSteven Paul Jobs

Page 2: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Steve Jobs, the commander

Apple Macintosh iPod and iTunes iPhone

NeXT MacOS

Pixar Toy Story, Finding Nemo, Cars, etc.

Page 3: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Steve Jobs, the man

Adopted Hippie LSD professional Vegetarian Zen Buddhist Arrogant Unpunctual Bad listener

Page 4: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Steve Jobs, the leader

Visionary Personality dimensions:

Surgency Traits:

Dominance, Self-confidence Need for powerful achievement with affiliation Theory X Position Power, Personal Power Influencing tactics:

Inspirational appeal, Pressure Conflict solving:

Avoidance

Page 5: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Steve Jobs, the speaker

Communication gift Disseminator and Spokesperson “Reality Distortion Field”

Consumer suffers Competitors = evil maniacs Awesome, insanely great Progress = breakthrough Errors unimportant It will change people’s lives

Page 6: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

A few lessons from Steve himself

Page 7: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Follow Your Heart

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.If you haven’t found it yet, keep looking. Don’t settle.”

Page 8: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Make a Dent in the Universe

“Being the richest man in the cemetery doesn't matter to me.Going to bed at night saying we've done something wonderful — that's what matters to me.”

Page 9: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Think Different

“Kick start your brain.New ideas come from watching something, talk to people, experimenting, asking questions and getting out of the office!”

Page 10: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Sell Dreams, Not Products

“Your customers dream of a happier and better life. Don't move products. Enrich lives.”

Page 11: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Make Products For Yourself

“We think the Mac will sell zillions, but we didn’t build the Mac for anybody else.We built it for ourselves.We weren’t going to go out and do market research. We just wanted to build the best thing we could build.”

Page 12: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Say No to 1,000 Things

“It's only by saying no that you can concentrate on the things that are really important.”

Page 13: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Keep It Simple

“That’s been one of my mantras — focus and simplicity.Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Page 14: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Go For Excellence

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

Page 15: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

Break The Rules

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

Page 16: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

You Only Live Once

“I ask myself:“If today were the last day of my life, would I want to do what I am about to do today?”And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

Page 17: Steven Paul Jobs. Steve Jobs, the commander Apple Apple Macintosh Macintosh iPod and iTunes iPod and iTunes iPhone iPhone NeXT NeXT MacOS MacOS Pixar.

One More Thing

“Don't waste your time living someone else's life. Stay hungry. Stay foolish.”