Stepping up to the Digital World
Pete Williams
@rexster
#ASFA2014
November 2014
The Current State of Media and Tech Consumption
Riding the Wave
Short Fuse, Big Bang
Confidence with Technology
Confidence with Managing Finances
Disruptive Trends
Spotting Disruption
• Less for more• Foothold in non users• A different proposition
Your Turn
• Talk to the person next to you
• Think of a disruption
• What was more for less?
• Who were the non-users?
• What was the difference?
Superannuation by market segment
Sleeping Giants Awakening
Technology is a utility think taps not wells!
Rethinking Social
It’s big … so lets ban it
What you should do!
Analytics to Drive Personalisation
How to drive change
Do you know your members?
Bringing it together
How should should you respond to digital disruption?
Takeouts• Opportunities for growth are there• Digital Disruption is real• Can you absorb regulatory change faster?• Do you really know your members?• Can you keep up with them?• Do you have the right knowledge and skills in your
ecosystem?• Design + Absorptive Capacity = Win
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