8/9/2019 Stephen Macklin Design Portfolio
1/10
Stephen
Macklin
491 Szost DriveFairfeld, CT 06824
h 203 334 2571c 203 209 [email protected]
www.stephenmacklin.com
resume & portolio
mailto://[email protected]://stephenmacklin.com/http://stephenmacklin.com/mailto://[email protected]8/9/2019 Stephen Macklin Design Portfolio
2/10
Stephen R. Macklin
SUMMARYCreative thinker and writer who has consistently producedeective and timely design as a team leader and as a team
member. Diverse agency and corporate experience onmajor international brands including ood and beverage,
apparel, ofce products, personal care and automotive.
AREAS OF EXPERIENCEAdvertising
Trade PrintConsumer Print
Web site Design
Banner AdsIn-Store POSPackagingCatalogsSales VideoSales KitsSell SheetsTrade Shows
SOFTWARE EXPERTISE
Adobe CS3IllustratorPhotoshopFlashAcrobatDreamweaverInDesign
MAC OS XHTML/CSSFinal Cut
mailto://[email protected]://[email protected]8/9/2019 Stephen Macklin Design Portfolio
3/10
Stephen R. Macklin
N&W Design
Fairfeld, CTJuly 2009 Present
President, Creative Director
Freelance art direction and project work including print,copy Writing, web site design, Flash animation and video
production.CLIENTS: GeneralElectricCompany,Faireld,CT One Web Source, Ridgefeld, CT
Sweet Teez Candy Shoppe, Larchmont, NY TheAtkinsGroup,Warrenton,VA DesaiCommunications,Stamford,CT Anecdote, Madison, CT
SellarsNonwovens,Milwaukee,WI
For the opening o Sweet Teez candy shop in Larchmont,NY I built this web site using Dreamweaver and Flash.The creative was based on an existing identity andin-store graphics.
Videos and more samplesare available online at
www.stephenmacklin.com
mailto://[email protected]://www.tandbergeducational.com/http://sweetteezlarchmont.com/http://theatkinsgroup.net/http://www.anecdotesolutions.com/http://onedesigner.new.mu.nu/http://onedesigner.new.mu.nu/http://sweetteezlarchmont.com/http://www.anecdotesolutions.com/http://theatkinsgroup.net/http://sweetteezlarchmont.com/http://www.tandbergeducational.com/mailto://[email protected]8/9/2019 Stephen Macklin Design Portfolio
4/10
Stephen R. Macklin
BIC USA INC
Shelton, CT
1999- 2009
Global manufacturer of writing instruments, lightersand shavers
Brand Graphics Leader, Promotions
Delivering the BIC brand message to both trade and con-sumer audiences, successully grew the brand while alsosignicantlyexpandingtheroleofBrandGraphicsLeader.
Managed over 300 projects annually resulting ina signifcant reduction in outside agency expenses.
Successul projects include:
CreatedAwardWiningnationaltradeprintadvertising campaigns or lighters.
Designandlaunchcorporateintranetsitein2003. Redesigned and relaunched in 2008.
DesignedtheinterfaceforBICCorner,anonlinedatabase o product images and selling material.
Createdproductintroductionvideosforthena-tional sales meeting and customer sales presenta-tions.
Designedandoversawproductionofcatalogsforstationery, lighter and shaver business units aswell as Sheaer writing instruments.
Stephen R. Macklin
BIC USA Inc.
Shelton, CTFeb. 1999 July 2009
Brand Graphics Leader, Promotions
Deliveredthebrandmessagetotradeandconsumeraudiences or a global manuacturer o writinginstruments, lighters and shavers.
SuccessfullygrewthebrandandexpandedtheroleofBrandGraphicsLeader.
Delegatedworktodesignsupportstaff,in-house
photography, print procurement and outside agenciesas needed.
Managedover300internalprojectsannuallyresulting in a signifcant reduction in outside agencyexpenses.
Createdawardwinningtradeadvertising. Producedvideosfornationalsalesmeetingsand
customer sales presentations. Designedandoversawproductionofcatalogs.
mailto://[email protected]://[email protected]://[email protected]8/9/2019 Stephen Macklin Design Portfolio
5/10
Stephen R. Macklin
In 2009 BIC introduced theTriumph Roller as a new entry
in the premium roller category.This video was created or salespresentations. I wrote, producedand edited this video using FinalCut Express. (Video vailable atwww.stephenmacklin.com)
Instant Messaging was targeted
at a teen girl audience to increaseawareness or BIC Velocity ballpens and mechanical pencils. Icreated the concept or the ad
as well as copy-writing, modelselection, directing photography,retouching and mechanicalproduction. The ad appeared in
Cosmo Girl, Teen People, Elle Girl,17, J14 and Twist.
Videos and more samplesare available online at
www.stephenmacklin.com
mailto://[email protected]://onedesigner.new.mu.nu/http://onedesigner.new.mu.nu/mailto://[email protected]8/9/2019 Stephen Macklin Design Portfolio
6/10
Stephen R. Macklin
The School, Home and Ofce Products AssociationSHOPA Show was BICs largest yearly trade show
eort. I worked closely with the exhibit company tocreate a space that was geared toward working sessionsbetween the sales teams and buyers attending the show.I was also responsible or the graphic presentation othe booth and on-site direction o the fnal decoration.
Videos and more samplesare available online at
www.stephenmacklin.com
mailto://[email protected]://onedesigner.new.mu.nu/http://onedesigner.new.mu.nu/mailto://[email protected]8/9/2019 Stephen Macklin Design Portfolio
7/10
8/9/2019 Stephen Macklin Design Portfolio
8/10
Stephen R. Macklin
Ryan Partnership
Westport, CTFeb.1994 April 1998
Art Director
Designedmarketingandpromotionalmaterialsforassigned clients including Pepsico, Heineken USA,Timberland,Nabicso,BFGoodrichandNorelco.
Developedanddeliveredconceptandnewbusiness
presentations. Leadateamassignedtodevelopapresentationto
Lucas Film on behal o Pepsico. The presentationdeveloped under a very tight schedule resulted in acontract between Lucas Film and Pepsico as well asnew business or the agency.
Designedpoint-of-saleforJamesBondTomorrowNever Dies that set a Heineken USA record or
promotional sell through. CreatedsuccessfulSuperBowlpromotionfor
Nabisco Ritz Crackers eaturing John Madden.
mailto://[email protected]://[email protected]8/9/2019 Stephen Macklin Design Portfolio
9/10
Stephen R. Macklin
Created or Pepsicos initial presentation to Lucas Filmor the re-release o the original Star Wars movies, two
end-aisle stacks o Star Wars themed packaging and anaisle spanner display were assembled in the conerenceroom at Skywalker Ranch.
The Standee or Heineken USAs promotionaltie-in to the James Bond Film Tomorrow NeverDies. The small green git bag was a pocket thatcontained a series o postcards with images romthe movie and an opportunity to purchase specialHeineken spy gadgets.
Videos and more samplesare available online at
www.stephenmacklin.com
mailto://[email protected]://onedesigner.new.mu.nu/http://onedesigner.new.mu.nu/mailto://[email protected]8/9/2019 Stephen Macklin Design Portfolio
10/10
Stephen R. Macklin
Corporate Design Systems
Stamord, CTJune 1993 Feb.1994
Manager, Electronic Graphics
Producedcamera-readyartandmechanicals,slides and transparencies or corporatecommunications and training.
Yarmouth Printing & Graphics
Yarmouth, ME
Jan. 1989 May 1993
Manager, Printing & Graphics
Directedallcomputeractivitiesincludingstafftraining, purchasing and installing sotware andhardware.
Managedpricing,schedulingandproductioncoordination among pre-press,
printing, and bindery. Supervisedcustomerserviceanddesignstaffand
produced camera-ready art.
EDUCATION
BA, JournalismUniversity o Maine, Orono, ME (1985)
mailto://[email protected]://[email protected]Top Related