Speakers Evelyn Toro is the VP of global operations at VIA, Inc. and has more than 16 years of localization experience in increasingly responsible roles within several companies.
Linda Jackson is the Lead Instructional Designer at VIA, Inc. and has more than 20 years of training and technical writing experience supporting enterprise-level global rollouts for a variety of companies including Nike, Intel and Daimler.
• Global Learning Trends • Deconstructing QLMS • How to build QLMs with
localization in mind • Customer examples • Q&A
By 2025, more than 45% of the Fortune Global 500 could be based in emerging regions (up from 5% in 1990 and 17% in 2010).
McKinsey Global Institute
Globalization
60-80% of product teams today use an “Agile” approach.
Bring Your Own Device and the Post PC era.
3 of 5 workers say they don’t need to be in the office to be productive.
Budgets are tight.
Learning Trends
•As per Gartner and Forrester 2012 statistics, 60-80% of product development teams today use Agile
What is a QLM? Rarely more than 15 minutes long, each module should be content an employee can digest while standing in line at Starbucks.
2014 Confidential
• Short, engaging, digestible bites with spacing and memory recall practice. • In context and on-demand for better retention and application.
Leverage Retention Science
Easier to Localize • Changes to distinct small
modules are much more time and cost effective for translation.
• Templates reduce localization costs by having the source files generally available.
• Smaller modules allow for greater regional customization of specific parts of a course – building local engagement.
Germans
Scandinavians
Anglo-Americans
English
French Italians/Spanish
Latin Americans
Arabs
Japanese
Con
ten
t
(sha
red
vs. tr
ansm
itted
info
rmat
ion)
High
Low
Swiss
Communication Style Explicit, direct, written
Indirect, symbolical
Global eLearning & Cultural Relevance Know and involve your audience to increase relevancy
High
• Projects recreated specifically for target market – unique visuals, unique script, unique objectives.
Considering Global Learning?
• Projects customized for target market – some graphical, scenario and script changes, minor objective “tweaking”.
• Projects opt for Cultural Neutrality – common global script and visuals, just translated.
5%
30%
65%
Create Process to Support Global Engagement
• Document context of intent and objectives.
• Consider the relationship between words and visuals.
• Store and manage source files.
• Regional Objectives and Approach
• Regional Voice
• Regional Success Metrics
• Tech Specs by region
Elements of a Global Learning Design Doc
In-Country Collaboration
• A virtual team kickoff that establishes clear roles and responsibilities.
Collaboration and buy-in from local markets are critical to effective learning and performance, but they can be challenging to get.
• A process for facilitating input.
• A process for obtaining fast review and approval of deliverables.
Translating and Localizing Tips for smart design and delivery • Identify region-specific localization content.
• Design for text expansion/contraction by providing ample space in graphical elements, columns, frames, and text input fields.
• Minimize video, and use animations instead where possible.
• Minimize the number of characters in a script. • Neutralize or culturally adapt ethnocentric
graphics, icons, photos, and colors. • Don’t limit font size. • Design with the target market and technical
infrastructure in mind.
“Continue Button” Example
Asset Control: The Value of Source
Layered Source Image
No Layered Source Image
Re do 1200 layered Images: $1850
Work in 3DMax to recreate animation in Russian: $65
Asset Control: The Value of Experience Animation Example
Templates provide: • Consistent learning hierarchy • Consistent visual themes • Adult learning theory drives objective
models • Simplified cost effective localization
enablement
Templates Control Global Production Costs
First 15 min QLM Video - $12k Each Additional QLM Video - $6k Loc costs for 15 min video $1.5k
Well designed global courses cost 30% less to produce and take 50%
less time to complete.
*Data pulled from over 500 global eLearning projects seen by more than 100 million people completed by VIA
Additional Resources
Get our Localization Friendly eLearning Content Checklist: http://www.viadelivers.com/elearning-localization-checklist.php
Download The Guide to Effective Global Training: http://www.viadelivers.com/learning-going-global-with-elearning-brief.php
Read 10 Localization Tips for eLearning: http://www.viadelivers.com/learning-10-localization-tips-for-elearning-brief.php
Questions?
Email us at: [email protected]
Follow us at: @viadelivers
Visit us at: www.viadelivers.com
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