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Coming up…
• A quick look at current practice across the internal communication sector – based on the recent State of the Sector study.
• The full report can be downloaded here: www.stateofthesector.com
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State of the Sector research – context
• Research conducted November 2013, against a backdrop of an improving economy.
• Sent to more than 2,000 internal communication professionals
• Responses received from 157 practitioners working across various industry sectors.
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About the respondents
• The profile of respondents was very similar to that of the 2012 survey.
• 71% of respondents said they were in a dedicated IC role
• 78% of respondents said their role was focused mainly on internal communications
• 12% shouldered responsibility for both internal and external communication.
• 4 out of 5 came from UK headquartered companies, though many had a pan-European or global remit.
• 1 in 4 represented organizations with a headcount of 1,001 to 5,000 employees, 1 in 4 with less than 500 people and nearly 1 in 5 (18%) with over 50,000 employees.
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In summary?
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• Uncertainty and concern around roles, headcount and budgets seem to be much reduced from previous State of the Sector surveys, suggesting that these areas are stabilising
• The number of large-scale events has increased again this year in line with the improving economy
• Face-to-face channels continue to dominate the communication landscape
• The survey suggests that there is a growing trend towards mobile access – “Bring Your Own Device” is starting to happen
• Organisational mission and vision are generally well understood
• Most respondents offer some kind of support to managers though no longer a priority
Positive Signals
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• Measurement and evaluation remains a significant area for improvement
• Social media adoption remains limited. Businesses are still grappling with the most basic of channels
• Less than half of respondents believe that employees understand the organisation’s strategy or short-term plans
• 57% of respondents have no communication programme targeted at senior managers
• 38% of respondents believe their organisation has no clearly articulated IC strategy
• Some 33% of respondents say their senior leaders are not ‘on the same wavelength’ as them – underlining the gulf that exists between some communicators and the top team
Challenges Ahead
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Full report available at www.stateofthesector.com
Or contact Ray Edun at Gatehouse: [email protected]
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