http://www.arafuraventures.com

Startup Pitch Decks that Work: Creating a Winning Pitch Deck

Your Webinar Co-Hosts

http://www.arafuraventures.com

Introduction

• Serial Entrepreneur. 5 exits, 2 failed.• Lived in Silicon Valley 14 years• Run a micro $15 million fund• Check size = Up to $500k + $500k into Series A•Author of..

Recent Investments

All-in-one cloud contact center and telephony solution.

Next generation online brand management and IP protection software platform.

Localization & Translation software platform

Baggage tag and tracking software platform.

Commercial property energy analytics and bill forecasting software platform.

Recent Investments

Retargeting advertising platform.

EDM app and reservation platform for live venues.

Session performance management software for applications.

Investment Pitch Deck Essentials

• Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve• Slide 3: The Solution• Slide 4: The Market Size• Slide 5: The Product/Technology Architecture• Slide 6: IP/Defensibility/Scalability Chart• Slide 7: Go To Market/Distribution• Slide 8: Competitor Matrix• Slide 9: Revenue Projections• Slide 10: The Advisors• Slide 11: Use of Funds• Slide 12: Exit Strategy

SV Speak: The Deck

Slide 1: Logo/Mission/Positioning Line

SV Speak: Elevator Pitch

Slide 1: Logo/Mission/Positioning Line

SV Speak: Investment Ready

If you don’t know the investors......

SV Speak: Wheelhouse

Slide 2: The Problem We Solve

SV Speak: The “aha” moment

Slide 2: The Problem We Solve

Slide 3: The Solution

SV Speak: Shiny New Thing

Slide 3: The Solution

Slide 4: The Market Size

Slide 4: The Market Size

SV Speak: Hitting it out of the park

Slide 5: Product/Technology Architecture

Slide 5: Product/Technology Architecture

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Slide 5: Product/Technology Architecture

SV Speak: The user perspective

Slide 6: IP/Defensibility/Scalability Chart

SV Where’s the IP?

Slide 6: IP/Defensibility/Scalability Chart

Pitch Tips

• Select investors that can re-up on their investment• Short sentences, non technical speak• Investors watch body language• Don’t hesitate, maintain eye contact• Defer to co-founder/CTO• Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict• Be aware of your emotional timeline• Connect with analogies and anecdotes• Reiterate Team, Market Size and Product Fit

Slide 7: Go To Market /Distribution

SV Speak: Block and Tackling

Slide 8: Competitor Matrix

Slide 8: Competitor Matrix

Slide 9: Revenue Projections

SV Speak: Hitting the Numbers

Slide 9: Revenue Projections

SV Speak: Get Behind the Numbers

Slide 9: Revenue Projections

SV Speak: Financial Runaway

Slide 10: The Advisors

SV Speak: Friend of the Firm

Slide 11: Use of Funds

SV Speak: overcooked valuation

Slide 12: Exit Strategy

Thank You and Q&A

http://www.arafuraventures.com

Marc PhillipsArafura Ventures415.606.0900 marc@arafuraventures.com

Sirk RohEarly Growth Financial Services415.234.3437contact@earlygrowthfinancialservices.com

Jim FultonCooley212.479.6000http://cooley.com/contact.aspx