CPC Start a Career Practice Page | 1
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Exploring Self-EmploymentINFORMATION SESSION
Career Professionals of Canada
Start a Career Practice
Career Professionals of Canada
(866) 896-8768
WEBSITE: CareerProCanada.caCOURSES: CareerProCourse.ca
MEMBERS: CareerProCanada.org
Sharon [email protected]
www.SharonGraham.ca
CAREER PROFESSIONALS OF CANADA
CPC Start a Career Practice Page | 2
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Course Outline
1. What do I need to know about private practice? 2. Can I make money offering career services? 3. What services/products should I sell? 4. How should I structure my business? 5. How do I find prospective clients? 6. How much should I charge clients? 7. How do I sell the value of my services?8. How do I deal with the competition?
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• Why are you considering self employment?• Do you feel you have an entrepreneurial spirit? • What career service might you provide?
CPC Start a Career Practice Page | 3
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Career Professionals Survey
97% of self-employed practitioners say their work is meaningful.
Career Professionals of Canada, Career Professionals Survey, 2014
http://careerprocanada.ca/2014-career-professionals-survey-report/
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 1
CAREER PROFESSIONALS OF CANADA
“What do I need to know about private practice?”
CPC Start a Career Practice Page | 4
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
16
17
18
19
20
21
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Mill
ions
CAREER PROFESSIONALS OF CANADA
The private sector is 19% of the career development workforce of 5000.
CERIC Survey of Career Service Professionals, 2011
CPC Start a Career Practice Page | 5
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
The Canadian Landscape
• Every Canadian in the labour market needs a résumé.• Potential clients vs. practitioners is staggering.• Our field is working to raise the visibility of career services.• The Canadian career business is continuously growing.
CAREER PROFESSIONALS OF CANADA
• Government Service Providers• Not-for-profit Service Providers• Academic Career Guidance Counsellors• Recruitment Consultants
Who are the Players?
CAREER PROFESSIONALS OF CANADA
Graham Management Group’s Affiliate Referral Program
…exclusively for Recruiters and Career Professionals
Give your executive clientstop-notch support!
Sharon GrahamCanada’s Career Strategist
CPC Start a Career Practice Page | 6
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• What career service are you aware of?• How will you distinguish your services from theirs?• Who will be your support network? • How will you connect with your network?
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 2
CAREER PROFESSIONALS OF CANADA
“Can I make money offering career services?”
CPC Start a Career Practice Page | 7
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Most self-employed Career Professionalsearn less than $50k, but there is the
potential of earning more than $100k.
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
Average annual revenue for North American coaches averages $50,400.
International Coach Federation Global Coaching Study, 2012
On average, full-time coaches earn $82,671 per year and part-time coaches earn $26,150.
International Coach Federation Study, 2009
CAREER PROFESSIONALS OF CANADA
Almost 6 in 10 coaches experienced an increase in clients over the previous year.
International Coach Federation Global Coaching Study, 2012
65% of résumé writers have an increase in volume/profits over the previous year.
Résumé Writers Digest Profile of Professional Résumé Writers, 2012
CPC Start a Career Practice Page | 8
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Career Professionals of Canada, Career Professionals Survey, 2014
Your Income is Based on your Input
• There is a gap between the top and bottom earners.• The average salary of employed is steady, while
income of self-employed is less predictable. • 66% receive income from multiple sources. • 70% feel they are paid well for the work they do.
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
Starting a Business
• You don’t need a large amount of money to start a firm.• You can start small and test the waters while earning money.• You can set your own hours and work around your lifestyle.• There is no limit to the amount of income you can bring in!
CPC Start a Career Practice Page | 9
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• Are you self-motivated? • How will you manage with an irregular paycheque?• What are your other sources of income? • Will you stick with it until you’re established?
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 3
CAREER PROFESSIONALS OF CANADA
“What services/products should I sell?”
CPC Start a Career Practice Page | 10
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
“You can only make money doing what you know very well.”
Hatching a Business Idea
CAREER PROFESSIONALS OF CANADA
Niche Marketing
Experts
Specialists
Generalists
$$$
$$$
CAREER PROFESSIONALS OF CANADA
CPC Start a Career Practice Page | 11
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
94%Word94%
Word89%
Outlook89%
Outlook
82%PowerPoint
82%PowerPoint
60%Excel60%Excel
Microsoft Application Expertise
Career Professionals of Canada, 2014 Career Professionals SurveySelf-employed practitioners’ proficiency (intermediate or stronger)
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• What niche market will you be targeting?• How will your services distinguish you?• Can you work independently with Microsoft Office applications? • If you need technical help, will you have support?
CAREER PROFESSIONALS OF CANADA
• 96% have the training to do the job well.• 93% have the technology to get the job done.• 90% have the resources to get the job done.
Invest in your business…
Career Professionals of Canada, Career Professionals Survey, 2014
CPC Start a Career Practice Page | 12
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
90% of self-employed have earned a degree.
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
64% of self-employed invest $500 or more annually for
their own professional development.
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
Embrace Continuous Learning
• Validate your Expertise• Stay Current• Boost your Credibility
CPC Start a Career Practice Page | 13
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
• Career Development Ethics and Standards (CDP-01)• Career Development Theory, Models and Practices (CDP-02)• Employment Interview Coaching and Consulting (CDP-03)• Career Transition Counselling and Consulting (CDP-04)• Advanced Résumé Development (CDP-05)
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
48% of self-employed have attended a conference in the last year.
43% of self-employed have attended an on-site workshop in the last year.
Career Professionals of Canada, Career Professionals Survey, 2014
CPC Start a Career Practice Page | 14
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
50% of self-employed career professionalshave at least one certification.
Career Professionals of Canada, Career Professionals Survey, 2014
http://www.careerprocanada.ca/Certifications
CAREER PROFESSIONALS OF CANADA
Read up
http://careerprocanada.ca/certifications/cpccertifications/bookstore/
CAREER PROFESSIONALS OF CANADA
http://www.careerprocanada.ca/CareerConnections
Keep up with Industry News
CPC Start a Career Practice Page | 15
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Participate in Virtual Events
53% of self-employed have participated in a career-related webinar or teleclass in the last three months.
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
Share | Learn | GrowDevelop Meaningful Relationships
http://careerprocanada.ca/mentorshipprogram
Join a Mastermind Mentoring Group
CAREER PROFESSIONALS OF CANADA
Do you deserve anAWARD OF EXCELLENCE?
http://careerprocanada.ca/awardsofexcellence/
CPC Start a Career Practice Page | 16
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• What training, technology, and resources do you have?• Do you need to add to your credentials? • How will you stay up-to-date with technology?• How will you ensure your clients are getting current information?
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 4
CAREER PROFESSIONALS OF CANADA
“How should I structure my business?”
CPC Start a Career Practice Page | 17
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
• Career Coach • Résumé Writer• Career Consultant• Career Counsellor
• Principal• President• Owner• Consultant
Typical Job Titles
CAREER PROFESSIONALS OF CANADA
Business Model
Business Name
Business Name
Office-BasedOffice-Based
Face-to-FaceFace-to-Face
Personal Name
Personal Name
Home-BasedHome-Based
VirtualVirtual
CAREER PROFESSIONALS OF CANADA
Business Considerations
1.Business Planning2.Provincial Taxes3.Business Number & Incorporation4.Liability Insurance
CPC Start a Career Practice Page | 18
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Business Considerations
1.Business Planning2.Provincial Taxes3.Business Number & Incorporation4.Liability Insurance
CAREER PROFESSIONALS OF CANADA
Business Considerations
1.Business Planning2.Provincial Taxes3.Business Number & Incorporation4.Liability Insurance
CAREER PROFESSIONALS OF CANADA
Business Considerations
1.Business Planning2.Provincial Taxes3.Business Number & Incorporation4.Liability Insurance
CPC Start a Career Practice Page | 19
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• Have you determined your business model?• Do you have a formal business plan?• Have you investigated taxes• Do you want to incorporate or not?• Is liability a concern for you? Why or why not?
CAREER PROFESSIONALS OF CANADA
Agreement & Compensation
PaymentPayment
Cash Cheque Card
Contract Contract
CAREER PROFESSIONALS OF CANADA
Agreement & Compensation
PaymentPayment
Cash Cheque Card
Contract Contract
CPC Start a Career Practice Page | 20
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
A typical résumé writer writes 2-4 résumés per week.
Résumé Writers Digest Profile of Professional Résumé Writers, 2012
The majority of coaches maintain 10 active clients at any given time.
International Coach Federation Global Coaching Study, 2012
CAREER PROFESSIONALS OF CANADA
22% of self-employed work more than 8 hours per day.
58% of self-employed work fewer than 7 hours per day.
22%
0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%
Less than 4hours
4-6 hours 7-8 hours 9-10 hours More than10 hours
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
27% of self-employed work more than 5 days per week.
60% of self-employed work fewer than 5 days per week
13%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
1 day 2 days 3 days 4 days 5 days 6 days 7 days
Career Professionals of Canada, Career Professionals Survey, 2014
CPC Start a Career Practice Page | 21
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
How self-employed practitioners feel...
• 75% are likely to work evenings.• 66% are likely to work weekends.• 83% believe that the amount of work they are
required to do is reasonable.
2014 Career Professionals Survey
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
“73% of self-employed professionals say they have good work/life balance.”
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• Do you need help in creating a client contract? • What will your process be for taking payment? • What is your work schedule? How will you manage it?
CPC Start a Career Practice Page | 22
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 5
CAREER PROFESSIONALS OF CANADA
“How do I find prospective clients?”
CAREER PROFESSIONALS OF CANADA
“Canadians look first and foremost to on-line sources
when seeking a new position or job.”CERIC Survey of Canadians, 2010
Get Found On-line!
CPC Start a Career Practice Page | 23
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
• 76% have a personal website.• 70% have recently posted or commented online.• 45% have a personal blog.
Online Presence
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
78% LinkedIn
78% LinkedIn
60% Facebook
60% Facebook
38% Google+
38% Google+
34% Twitter
34% Twitter
Online Expertise
Career Professionals of Canada, 2014 Career Professionals SurveySelf-employed practitioners’ proficiency (intermediate or stronger)
CAREER PROFESSIONALS OF CANADA
Start Social Networking
• Join CPC’s LinkedIn Group• Over 3000 practitioners from across Canada• Reach out and share with your colleagues• Expand your leadership position and visibility
https://www.linkedin.com/groups/Career-Professionals-Canada-1942226
CPC Start a Career Practice Page | 24
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Join a Supportive Facebook Group
https://www.facebook.com/groups/careerprocanada/
CAREER PROFESSIONALS OF CANADA
Want Real Clients?
• Prospects can find you in the CPC directory• Accessible to Canadians• Searchable by various specialties• Member listings include a full-page feature
http://careerprocanada.ca/findaprofessional/
Get into PROFESSIONAL MEMBER Directories
CAREER PROFESSIONALS OF CANADA
Associations Galore
100+ career-related associations in North America.
Career Professionals of Canada (CPC)Provincial Associations
CPC Start a Career Practice Page | 25
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
CERIC Survey of Canadians, 2010
StudentsStudents Less than $30k
Less than $30k
Visible Minorities
Visible Minorities
More than $150k
More than $150k
Hidden Job Market
CAREER PROFESSIONALS OF CANADA
Networking Works
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• How are you going to build your online presence?• How are you going to get paying clients?• Who will you reach out to in order to build your referral network?
CPC Start a Career Practice Page | 26
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Get in the Media
• Globe and Mail• National Post• Business News Network• Morning Shows on TV• Regional / Local Newspapers• Magazines & Small Publications
CAREER PROFESSIONALS OF CANADA
Provide Free Assessments
CAREER PROFESSIONALS OF CANADA
Gaining by Giving Back
• Write or contribute to publications• Participate in career forums• Lead teleclasses and webinars• Share expertise through networking• Become an expert blogger• Deliver workshops and speaking engagements
CPC Start a Career Practice Page | 27
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• How are you going to get the word out about your services?• Do you prefer being interviewed or writing pieces yourself?• In what ways can you gain clients by giving back?
CPC Start a Career Practice Page | 28
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 6
CAREER PROFESSIONALS OF CANADA
“How much should I charge clients?”
CAREER PROFESSIONALS OF CANADA
Sales vs. Salary Calculator
CPC Start a Career Practice Page | 29
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Real Life Example
$200Service Fee
$100Business Overhead
$100Actual Income
CAREER PROFESSIONALS OF CANADA
Making Money
Pricing is based upon many variables.
Provide clients with add-on services.
CAREER PROFESSIONALS OF CANADA
CPC Start a Career Practice Page | 30
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
What am I
worth?
What will they
pay?
Do Not Underprice Yourself
Don’t be Cheap… Be the Best!
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• Are you a strong bookkeeper and money manager?• What are your primary services? • Do you have add-on services? What are they?• What will you be charging? Is that what you are worth?
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 7
CPC Start a Career Practice Page | 31
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
“How do I sell the value of my services?”
CAREER PROFESSIONALS OF CANADA
• 91% are proud of their company brand.• 97% are highly committed to their business.• 94% feel that they are driven to make their
business succeed.
Attitude is everything…
Career Professionals of Canada, Career Professionals Survey, 2014
CAREER PROFESSIONALS OF CANADA
Selling to Clients…
VirtuallyPersonally
CPC Start a Career Practice Page | 32
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Value Proposition and “Sales Pitch”
CAREER PROFESSIONALS OF CANADA
The Personal Approach
• Listen to your customer needs• Do not sell what you are not qualified to offer• Be personable and model your client• Always maintain high standards of personal conduct• Honour commitments to clients
CAREER PROFESSIONALS OF CANADA
“67% of people who say 'no' today
will buy within a year.”Gartner Research, 2010
CPC Start a Career Practice Page | 33
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• How will you be selling your services? In-person or e-commerce?• What is your value proposition?• What is your in-person sales pitch?
CAREER PROFESSIONALS OF CANADA
Exploring Self-Employment
Career Professionals of Canada
Start a Career Practice
MODULE 8
CAREER PROFESSIONALS OF CANADA
“How do I deal with the competition?”
CPC Start a Career Practice Page | 34
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
• Practitioners want to collaborate to increase recognition.• Potential clients vs. practitioners is staggering.• The career business is growing in leaps and bounds. • Consultants and writers specialize in niches.• The referral/subcontract business is booming.
Collaboration in Canada
CAREER PROFESSIONALS OF CANADA
CAREER PROFESSIONALS OF CANADA
REFERRAL MODEL
CPC Start a Career Practice Page | 35
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
SUBCONTRACT MODEL
CAREER PROFESSIONALS OF CANADA
The Very Best Way to Succeed…
Become known as a
LEADER
CAREER PROFESSIONALS OF CANADA
9 out of 10self-employed career professionals say they are
satisfied with their career.
Career Professionals of Canada, Career Professionals Survey, 2014
CPC Start a Career Practice Page | 36
Career Professionals of Canada | [email protected] | www.careerprocanada.ca | 866-896-8768
CAREER PROFESSIONALS OF CANADA
Stop and reflect…
• Who can you collaborate with in the field?• Are you ready to start building your leadership position?• When will you “take the plunge” and start your career service?
CAREER PROFESSIONALS OF CANADA
Career Professionals of Canadais a leading Canadian association for career practitioners. We are a member-run,
volunteer-driven social enterprise. We’re working together for career success!
CAREER PROFESSIONALS OF CANADA
As founder and executive director of Career Professionals of Canada,Sharon Graham is committed to setting the standard for excellence inthe industry.
Having built one of Canada’s most successful résumé writing andcareer transition firms for six-figure professionals, Sharon regularlyacts as a consultant for practitioners who are operating smallbusinesses.
Top-selling author and pioneer of innovations in the Canadian careerdevelopment sector, she provides career practitioners with tools andresources to enable them to offer exemplary services.
You can reach Sharon by e-mailing [email protected].
Sharon GrahamCanada’s Career Strategist
www.CareerProCanada.ca
Thank You!
www.CareerProCanada.ca | 866-896-8768 © 2018 Career Professionals of Canada
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