by iunera GmbH & Co. KG
STAPPZConverting Travelers Into Customers With Digital Touchpoints
Dr. Tim FreyManaging Director, Iunera
ITB 2017
by iunera GmbH & Co. KG
Stop Talking To Your Guests!
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by iunera GmbH & Co. KG
Stop Talking To Your Guests!
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by iunera GmbH & Co. KG
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Future TravelersIndividualistic | Location Aware | Hyperconnected
by iunera GmbH & Co. KG
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Location Aware Touchpoints
Location based
room service
Problem today:
App and not Geo based
by iunera GmbH & Co. KG
Be Future Ready
• 2017 Millennials outspend baby boomers on hotels
• 2019 The mobile is the millennials’ sole point of communication with the hotels
• 2020 Millennials will account for 50% of allbusiness travel spending
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by iunera GmbH & Co. KG
Be Future Ready
• 2017 Millennials outspend baby boomers onhotels
• 2019 The mobile is the millennials’ sole point of communication with the hotels
• 2020 Millennials will account for 50% of allbusiness travel spending
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Start offering
digital mobile touchpoints
Save costs
+ leverage new opportunities
Participate and the growth
of millennial business travel
by iunera GmbH & Co. KG
ImagineLocation Aware Buttons …
… a restaurant
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New Beer Menu
Beer – 3,50€Cola – 3,- €Small vanilla ice – 4,- €Pizza Salami – 7,50 €Pizza Speciale – 9,50 €Roast beef – 15,70 €…
by iunera GmbH & Co. KG
ImagineLocation Aware Buttons …
… a restaurant
… a hotel
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Room Service
Minibar Special Offers
Wine 9,20Heineken 6,70Soft Drink 5,20Juice 4,70Chips 3,70
by iunera GmbH & Co. KG
ImagineLocation Aware Buttons …
… a restaurant
… a hotel
… a city walk
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by iunera GmbH & Co. KG
ImagineLocation Aware Buttons …
… a restaurant
… a hotel
… a city walk
… to open your App
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by iunera GmbH & Co. KG
Re-Imagine Real-Time Interaction
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GPS, WIFI & Bluetooth based location determination
by iunera GmbH & Co. KG
How Does It Work?
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++Travelers
Push
Enter data on our map
Data gets retrieved in the background
Location gets checkedvia different technologies
by iunera GmbH & Co. KG
Demo
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by iunera GmbH & Co. KG
• Download the STAPPZ App• Visit DB @ Hall 13 / 14.1 / 100
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Live Demo
by iunera GmbH & Co. KG
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2017Start offering your own touchpoints!
Contact: tim.frey (a_t) iunera.com
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