Naomi HirschRTC Program Coordinator
Oregon State University Superfund Research Program
Twitter: @SRP_OregonstateFacebook: OSUSuperfund
Web Site: http://oregonstate.edu/superfund
SRP Web Communications and Utilizing Social Media
OutcomesExpand knowledge on the importance & role of web
communications
Get ideas from current social media and web examples
Get questions answered and have time for further discussion
Our Center’s Social Network: The Beginning
OSU SRP
NIEHS
Other NIEHS
Centers
EPA/CDC/ASTDR/
Regulatory Agencies
Students and
Scientists
Related Orgs/
Industry
Community/OSU Partners
Our Center’s Social Network Utilizing Social MediaPeople talking
about our research and related
research
People who have interest in our
research
People who need to know about our
research
Friends, family, and connections of those
involved with our research
Journalists and science writers who want to write and share about our
research
Potential partners for research and
projectsBeing accessible, fostering trust,
and having platforms for engagement,
dialogue and sharing
OSU SRP
NIEHS
Other NIEHS
Centers
EPA/CDC/ASTDR/
Regulatory Agencies
Students and
Scientists
Related Orgs/
Industry
Community Partners
University of Chicago, National Opinion Research Center, General Social Survey (2008)
Where I Learn About
Specific Scientific Issues
Source: http://www.nsf.gov/statistics/seind10/c7/c7s1.htm
How Much Do People Trust What Scientists Say?
In Science We Trust: Poll Results on How You Feel about Science (Scientific American 9/22/10)
Most people learn about scientific issues on-line Trust scientists
“Trust is not about information; it’s about
dialogue and transparency”
Borchelt, Friedmann, & HollandManaging the Trust Portfolio: Science Public
Relations and Social Responsibility
Only 28% percent of Americans can pass a
basic science literacy test
Most scientists are not on-line educating and
informing the public and policy-makers
Science literacy is only a small factor in how people form their opinions.
The interplay between values, religious affiliation, and the opinions of others whom they trust is much more influential.
"Every scientist reading this has a deep passion for science. I implore you:
let your passion out. Share it with us. Warmly, with stories, imagination, even with humor.
But most of all, in your own voice.”- Alan Alda
Graphic Credit:Communicating the science of climate change Richard C. J. Somerville and Susan Joy Hassol Physics Today, October 2011, page 48 http://dx.doi.org/10.1063/PT.3.1296
Communicating Our Science
OSU [email protected]/
superfund
eNewsletter
“Be where the people are”
“Listen and learn”
Why Twitter Works
What people share
140 character limit
Efficiency of posting, replying, re-tweeting, supporting, dialogue
#Hashtags (#epa #niehs #srp)
Analytics
@CDC_DrCPortier
@lisapjackson
The People: Journalists, scientists, bloggers, students, educators, industry, nonprofits, national, state and local govt, community leaders, mothers, doctors, nurses,…
Being accessible, fostering trust,
and having platforms for engagement,
dialogue and sharing
#HealthyAir Tweetfest April 30 - May 4, 2012
In support of World Asthma Day and EPA's Air Awareness WeekSummary report
Articles publicized in the Times received 72.8% more citations
Pinterest has grown from roughly 1 million users in July 2011 to more than 20 million today.
Graphic source: http://blog.evidon.com/2012/09/07/evidon-gtr-pinterest/
pinterest.com/environhealth/
1. It’s a different audience than twitter
2. People appreciate photos, video and eNewsletters
3. Grad students are on Facebook
4. It may be challenging to post consistently
5. 80% of views are lurkers and will not like or comment
The Web of Life PLANT THE SEED
1. Look and listen
2. Establish worthy web site
3. Focus on stakeholders
4. Strategize and plan
NURTURE
1. Build community
2. Be active and consistent with posts and updates
3. Share relevant information
4. Increase what works, decrease what doesn’t
FIND YOUR SPACE
1. Engage and expand
2. Make content interesting
3. Partner on web projects, leverage
THRIVE
1. Be interconnected
2. Share impact
3. Foster trust
4. Be sustainable
Credit: Naomi Hirsch, Oregon State University Superfund Research Program, http://oregonstate.edu/superfund
Three Specific Ways to Improve and Expand
1. Meet with inclusive internal workgroup that focuses on Center web communications
2. Train students on communicating science to the public via elevator speech videos
3. Plan NIEHS network-wide “tweetups” on Twitter to promote and increase exposure of our research, AND grow our networkExamples:#srpchat
#srp2012 (meeting)#healthyair (topic)
Hashtag relevant science terms in your posts
oregonstate.edu/superfund/
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