Summer is perhaps one season people look forward to besides Christmas. It’s when most of us pack our things and head to the beach to be with family and friends, raring to wear our new
pair of shades and try new things.
Summer
To most others, To some, it’s the usual lazy vacation. Summerit’s a challenge to outdo last year’s fun experience.
and experience a healthier, moreactive and extremely adventurous summer of 2012.
Us, we say…Instead of the usual stuff, why not take your love of theoutdoors to the next level
Summer heat is best enjoyed outdoors, but not without the protection, comfort, and usability that come with Spyder.
Value Proposition
This summer, Spyder promises an action-packed affair with the outdoors—the same beach, field and track, only much more protective, comfortable, and functionalwith the Spyder on.
Copyright 2012 by RCC. All rights reserved.
Fun, fearless, and adventure-loving menwho just love the outdoors— running in groups,swimming, and those who go around in bikesand motorcycles, either for sheer mobilityor love of sports.
Target Audience
Copyright 2012 by RCC. All rights reserved.
Festival Supermall Carousel Court(2nd Level)
Target Venue
March 26-April 1, 2012 (Monday-Sunday)
Dates and Time
Copyright 2012 by RCC. All rights reserved.
Event Highlights
Copyright 2012 by RCC. All rights reserved.
3D Outdoor SportsAdventure Backdrop3-dimensional backdrop as high as 12 feetvisualizing the ideal outdoor-sports orientedsummer, proposed jointly by Spyder and Thunderbird Resorts—with prominent branding of participating sponsors and their individual event participations.
Copyright 2012 by RCC. All rights reserved.
Perspective Layout
PerspectiveLayout
3D Outdoor SportsAdventure Backdrop
Picture the pristine white sands of Thunderbird Resorts in Poro Point, La Union; with a group of people on an active ATV- cruise, surfers glide off huge waves, cyclists come in droves from a distance; while an actual swim-bike-run event is in progress.
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Copyright 2012 by RCC. All rights reserved.
3D Outdoor SportsAdventure Backdrop
Doubles up as photo-op wall where people can have group pictures shot (for souvenir); a perfect conversation piece to keep people interested, and make them feel they really are at Thunderbird Resorts in La Union.
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Copyright 2012 by RCC. All rights reserved.
FREE (on-demand) Photo PrintingVisitors/customers get the chance to have their pictures printed right away, courtesy of EPSON (or another interested sponsor). Life-size mock-ups of a cyclist, motorcycle-racer, and runner; with a slit on their faces, into which customers can fit their heads and have their pictures taken—so they look the racer, cyclist, and/or runner they aspire to be.
Copyright 2012 by RCC. All rights reserved.
Life-size Mock-ups (standees)
Mall SellingChoice eyewear, cycling/motorcycling helmets, and sports watches will be on sale for the durationof the week-long event, available at 10% discountwith as much as 20% discount for those withsame (old) stuff to trade.
Copyright 2012 by RCC. All rights reserved.
FREE Sporting ClinicsInterested visitors/customers will be introduced to running, cycling, and/or motorcycling through three consecutive days of FREE clinics facilitated by acknowledged multisport coaches, led by Edmund Mangaser (cyclist) and Miguel Lopez (triathlete/multisport coach).
Copyright 2012 by RCC. All rights reserved.
Raffle Prizes and GiveawaysTo build excitement, we’ll reward shoppers and clinic participants with the chance to win:
1. An all-Spyder gear;2. 1-on-1 Swim-Bike-Run classes by top multisport coaches;3. A full Adventure Sports Hotel Accommodation by
Thunderbird Resorts with photo documentary equipment courtesy of EPSON—and loads of sport products courtesyof 100 Plus (sports drink), L-Carnitine Gold (a dietary supplement), Centrum (a multivitamin brand).
Copyright 2012 by RCC. All rights reserved.
Virtual Beach After-PartyTo cap off the event, attendees will be treatedout to a virtual beach after-party on the culminatingday featuring non-stop music videos by DJ Mar amidfire dancers (fake fire of course), and pretty usherette-dancers in cool beach outfits.
Copyright 2012 by RCC. All rights reserved.
Blogging ContestAnd to help spread the news, we’ll announce aBlogging Contest to foster a strong social conversationon how Summer of 2012 can be best spent in ahealthier, more active and adventurous way, poweredby Spyder and partner-brands: Thunderbird Resorts,L-Carnitine Gold, Centrum, 100 Plus, Canon, and EPSON (tentative sponsors).
Copyright 2012 by RCC. All rights reserved.
Celebrity EntertainmentLed by singer, motorsport enthusiast, and GMA-7 talentKris Lawrence in a spot number on the day of the Blogger Awards (last day).
Copyright 2012 by RCC. All rights reserved.
Marketing Mix
Copyright 2012 by RCC. All rights reserved.
Radio Merchandising PlugsMagic 89.9 – 6 spots daily, 14 calendar daysbefore the event.
Press ReleasesAcross online and offline media
Copyright 2012 by RCC. All rights reserved.
Print Ads¼ full-color ads with the following:• Philippine Daily Inquirer• Philippine Star; and• Inquirer Libre
One-page (full-color) with the following magazines:• Inside Racing• Weekend Warrior• Men’s Health• Total Fitness• MultiSport
Copyright 2012 by RCC. All rights reserved.
TV CoverageAcross major TV News and Public Affairs programs
Online Banner AdsYahoo.ph, Inquirer.net, Philstar.com, Juice.ph, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, Sulit.com.ph, 30 days before the event
Copyright 2012 by RCC. All rights reserved.
Email BlastYahoo.ph, Juice.ph, PinoyExchange.com
SMS BlastSpyder InfoTXT
Fliers8.5x5.5 inches for distribution within 14 daysbefore the event.
Copyright 2012 by RCC. All rights reserved.
Official Event Websitewww.teamspyder.com
Event Posters18x24-inch posters at escalators, entrance/exit points,and prominent areas within the mall, 14 calendar days before the event.
Copyright 2012 by RCC. All rights reserved.
Sponsorship Packages
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Chance to affix sponsor name with that of the event (i.e. your name + Spyder-charge Your Summer 2012)12x3 prime booth setup within the entrance of the activity area (booth design, subject to approval)2
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000
ONSITE PROMOTION
VALUED AT: P50,000
VALUED AT: P35,000
2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
2 (1-hour) slots at the activity area for any company presentations, product demos, seminars, etc. 3Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 4
ONSITE PROMOTION
VALUED AT: P10,000
VALUED AT: P5,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen;
5Priority space for (4) 1x3 meter drop-down banners at the overhead railings within the activity area;6
ONSITE PROMOTION
VALUED AT: P5,000
VALUED AT: P5,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
12 spots of product audio ads and/or TVC playback in the activity area (utilizing a 2x3m LED Screen) daily within the 3-day event;
7Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event;8
ONSITE PROMOTION
VALUED AT: P45,000
VALUED AT: P5,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Logo inclusion in a Sponsor Acknowledgment VTR for continuous playback in the venue daily within the 3-day event; VALUED AT: P15,000
9Logo inclusion in the stage backdrop for three (3) days; VALUED AT: P5,00010
ONSITE PROMOTION
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,00011Live acknowledgments in the venue;12
ONSITE PROMOTION
VALUED AT: P5,000
Brand Lockout.13
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Mention as “Co-Presenter” of the event in radio merchandising plugs with Magic 89.9 FM, 6 spots daily, 14 calendar days before the event;
14RADIO PROMOTION
VALUED AT: P84,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
¼ full-color ads with Philippine Daily Inquirer and Philippine Star;15
PRINT PROMOTION VALUED AT: P150,000
Logo exposure (top billing) in the following ad materials:
One page (full-color) ads with the following glossy magazines (March 2012 issue):16• Inside Racing• Weekend Warrior• Men’s Health
• Total Fitness• MultiSport
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Logo exposure (top billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event.
17OUT-OF-HOME PROMOTION
VALUED AT: P60,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc.,
18ONLINE PROMOTION
VALUED AT: P30,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Chance to be among the subjects of blog entries by participating bloggers via a featured Blogging Contest to help promote the event across online media space;
19ONLINE PROMOTION
VALUED AT: P100,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Mention in Pre-Event Announcements, including Post-Event Releases courtesy Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc;
20ONLINE PROMOTION
VALUED AT: P50,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Logo exposure (top billing) in a 4.25”x5.5” monochrome flyer (20,000 copies) for distribution within 7 days before the event and daily within the next 3 days for the duration of the event;
21FLYERING
VALUED AT: P5,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Event announcements (with product mention) as “Co-Presenter” via SMS to start within 7 days before the event and to continue within the next 3 days for the duration of the event;
22SMS Blast
VALUED AT: P15,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Co-Presenter P250,000 Cash (net of taxes)
Event announcements (with product mention) as “Co-Presenter” via SMS to start within 7 days before the event and to continue within the next 3 days for the duration of the event;
22SMS Blast
VALUED AT: P15,000
ACTUAL MEDIA VALUE: P674,000 ACTUAL MEDIA VALUE: P674,000 2 slots available2 slots available
Copyright 2012 by RCC. All rights reserved.
Major Sponsor P150,000 Cash (net of taxes)
1 (1-hour) slot at the activity area for any company presentations, product demos, seminars, etc. 1Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 2
ONSITE PROMOTION
VALUED AT: P5,000
VALUED AT: P5,000
ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen;
3Priority space for (2) 1x3 meter drop-down banners at the overhead railings within the activity area;4
ONSITE PROMOTION
VALUED AT: P5,000
VALUED AT: P2,500
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
6 spots of product audio ads and/or TVC playback in the activity area (utilizing a 2x3m LED Screen) daily within the 3-day event;
5Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event;6
ONSITE PROMOTION
VALUED AT: P22,500
VALUED AT: P5,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Logo inclusion in a Sponsor Acknowledgment VTR for playback in the venue daily within the 3-day event 7
ONSITE PROMOTION
VALUED AT: P15,000
Major Sponsor P150,000 Cash (net of taxes)
Logo inclusion in the stage backdrop for (3) days 8 VALUED AT: P5,000
ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,000 9
ONSITE PROMOTION
Major Sponsor P150,000 Cash (net of taxes)
Live acknowledgments in the venue.10 VALUED AT: P5,000
Brand lockout.11
ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Mention as “Major Sponsor” in radio merchandising plugs with Magic 89.9 FM, 6 spots daily, 14 calendar days before the event;
12RADIO PROMOTION
VALUED AT: P50,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
¼ full-color ads with Philippine Daily Inquirer and Philippine Star;13
PRINT PROMOTION VALUED AT: P120,000
Logo exposure (prime billing) in the following ad materials:
One page (full-color) ads with the following glossy magazines (March 2012 issue):14• Inside Racing• Weekend Warrior• Men’s Health
• Total Fitness• MultiSport
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Logo exposure (prime billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event.
15OUT-OF-HOME PROMOTION
VALUED AT: P40,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., ;
16ONLINE PROMOTION
VALUED AT: P30,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Chance to be among the subjects of blog entries by participating bloggers via a featured Blogging Contest to help promote the event across online media space ;
17ONLINE PROMOTION
VALUED AT: P100,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Mention in Pre-Event Announcements, including Post-Event Releases courtesy Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc;
18ONLINE PROMOTION
VALUED AT: P50,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Logo exposure (top billing) in a 4.25”x5.5” monochrome flyer (20,000 copies) for distribution within 7 days before the event and daily within the next 3 days for the duration of the event;
19FLYERING
VALUED AT: P5,000
Major Sponsor P150,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P430,000 ACTUAL MEDIA VALUE: P430,000 5 slots available5 slots available
Copyright 2012 by RCC. All rights reserved.
Minor Sponsor P50,000 Cash (net of taxes)
Chance to sponsor a major prize (w/ acknowledgments and optional TVC playback) via a 2x3 LED Screen 1
ONSITE PROMOTION
VALUED AT: P5,000
Chance to give away products and/or GCs at an hourly raffle w/ acknowledgments and optional TVC playback via a 2x3m LED Screen;
2VALUED AT: P5,000
ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Priority space for (2) 1x3 meter drop-down banners at the overhead railings within the activity area;3Logo inclusion in 18x24 inch posters at escalators, entrance / exits, and other areas in the mall 14 days prior to event;4
ONSITE PROMOTION
VALUED AT: P1,300
VALUED AT: P5,000
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Logo inclusion in a Sponsor Acknowledgment VTR for playback in the venue daily within the 3-day event 5
ONSITE PROMOTION
VALUED AT: P15,000
Chance to conduct flyering for 3 days within the activity area; VALUED AT: P5,0006
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Live acknowledgments in the venue.7ONSITE PROMOTION
VALUED AT: P5,000
8 Brand lockout.
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
¼ full-color ads with Philippine Daily Inquirer and Philippine Star;9
PRINT PROMOTION VALUED AT: P60,000
Logo exposure (prime billing) in the following ad materials:
One page (full-color) ads with the following glossy magazines (March 2012 issue):10• Inside Racing• Weekend Warrior• Men’s Health
• Total Fitness• MultiSport
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Logo exposure (prime billing) in a 50x40 feet billboard on EDSA Philam QC, 30 days before the event.
11OUT-OF-HOME PROMOTION
VALUED AT: P20,000
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Animated Banner Ads with partner websites such as, but not limited to Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com. Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc., ;
12ONLINE PROMOTION
VALUED AT: P30,000
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Mention in Pre-Event Announcements, including Post-Event Releases courtesy of Inquirer.net, Philstar.com, Juice.ph, Yehey.com, Clickthecity.com, Takbo.ph, PinoyMTBiker.com.ph, MotorcyclePhilippines.com, etc. ;
13ONLINE PROMOTION
VALUED AT: P50,000
Minor Sponsor P50,000 Cash (net of taxes)ACTUAL MEDIA VALUE: P181,300 ACTUAL MEDIA VALUE: P181,300 8 slots available8 slots available
Copyright 2012 by RCC. All rights reserved.
Thank you!