Recognizing Strategic Issues
Vision
Enhance the world with new ideas,
where the firm is recognized as solver of industry’s issues
Mission
Provide innovative solutions to create value for customers
and help meet worldwide demand
Culture/Values
Lead with the highest standards of ethics
and integrity. Diversity is embraced
in the company
Vision
Enhance the world with new ideas,
where the firm is recognized as solver of industry’s issues
Main Drive of IndustryBarriers are high to
Enter Market
Suppliers is low due to own
production and recyclable
sources
Customers have low influence
Substitutes moderate challenge
Strengths
Growth Strategy
Market Leading Position
Research & Development
Geographical Presence
Weaknesses:
Long-term fixed price contracts
High Debt
Opportunities
Growing Cooling System
Key Contracts
Strategic Acquisitions
Threats:Raw Material Price
Currency Conversion
Competitive Environment
GrowthExternal: Acquisition/
Joint Ventures
Internal: Product & Market Development
Competition
Differentiation by
Better products & services
Advantage
Product Innovation
Delivery Services
Production Efficiency
Structure• Multidivisional firm divided
into segments and industries
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