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Sponsored Updates Case Studies
©2013 LinkedIn Corporation. All Rights Reserved.
Pilot : Walmart e-commerce raises
awareness of their start-up culture
LinkedIn Confidential ©2014 All Rights Reserved
Challenge: • Walmart e-commerce
needed to change its employer brand perception to be viewed as an innovative place to work & compete with tech startups for top talent
Solution: • Targeted competitive talent
pools in metropolitan areas with peek hiring needs
• Shared stories of employees who’d transitioned from start-ups & found a nimble culture there
Result: • Proven ROI based on sheer
reach and # of impressions • Those who engaged with
with updates had the most desired experience & skills
Pilot : Intel appeals to android
developers
LinkedIn Confidential ©2014 All Rights Reserved
Challenge: • Intel wanted to build
thought leadership with android talent, attract android developers to its company page and raise awareness about their leadership in android.
Solution: • Used Sponsored Updates to
target talent with android skills and those in top android groups
• Hooked target demographic with content to appeal to their interests/ aspirations.
Result: • Highest engagement from
software developers • Those who chose to follow
came from the top Android groups and had in-demand skills
Marriott nurtures 2 way dialogue with
hospitality professionals
LinkedIn Confidential ©2014 All Rights Reserved
Challenge: • Marriott needed to attract
experienced hospitality workers for new hotels launching in Eastern Europe
Solution: • Used Sponsored Updates to
target hospitality industry professionals in key areas and raise awareness about growth in those regions.
Result: • Established genuine 2-way
dialogue with target talent • Engagement rate was 3X
Sponsored Update average • Gained high volume of new
followers in key regions • Boost in quality of applicants
for hard to fill jobs • High rate of content
amplification/ earned media
Salesforce provides sneak peek into
different offices
LinkedIn Confidential ©2014 All Rights Reserved
Challenge: • Salesforce recently opened a
number of new offices across the world and had peek hiring needs for top talent in software, & cloud computing industries
Solution: • Used Sponsored Updates to
target desired talent in those regions and raise awareness of their offices
Result: • Successfully executed
localized campaigns • Record high engagement
rate amongst professionals with desirable expertise
Gallery of
GREAT Updates
Showcase what makes your
company unique
Best Practices:
IDEO gave insight into what it’s like to work there
Share what matters to your
company
Best Practices:
Xerox shared advice on enabling risk-taking
Spotlight upcoming events
or speakers
Best Practices:
Tableau shared an upcoming interview event
American Express invited followers to a career fair
Pandora shared an event tailored toward students
Feature teams working on
cool stuff
Best Practices:
Johnson & Johnson gave insight into ‘a day in the
life’ of its brand managers
L’Oreal spotlighted a high-performing employee
Carhartt expressed appreciation to its employees
Kaiser Permanente highlighted an intern’s
experience
Think outside the job
Best Practices:
Tableau talked about the qualities its looking for
HubSpot included a unique image
Johnson & Johnson gave insight into its interview
process
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