F E B R U A R Y 2 0 2 0
© 2020 Sphere Trending LLC.
SPHERE TRENDING’S
NEW YORK CITY
TRENDSPOTTING
The Scandi label with a huge social presence, opened a brick and mortar recently in
SOHO. Ganni is known for it’s VSCO aesthetic: a beachy, California style, combined
with a drop of 2000s or 90s nostalgia. The clothes are buoyant and colorful. They look happy, even life giving. The SOHO store is the first stateside location for the Danish
brand that has found a huge number of fans in the United States. (A second has
since opened in Los Angeles.)22
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GANNI: FOR GROWN UP VSCO GIRLS
SOURCE: NY TIMES
SOURCE: SPHERE TRENDING SOURCE: SPHERE TRENDING
SOURCE: SPHERE TRENDING
GANNI
40 Mercer Street
NYC 10013
ganni.com
33
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SHOWFIELDS: IMMERSIVE RETAIL
SOURCE: ADWEEK / JAMESON
“THE MOST INTERESTING STORE IN
THE WORLD”
SOURCE: SHOWFIELDS.COM
House of SHOWFIELDS takes guests on an
immersive theatre experience bridging art
and retail. Audience members participate
in the environment’s magic realism, touching, smelling, eating, and testing all
products and artwork on site.
SOURCE: SPHERE TRENDINGSOURCE: SPHERE TRENDING
SHOWFIELDS
11 Bond Street
NYC 10012
showfields.com
SOURCE: SPHERE TRENDING SOURCE: SPHERE TRENDING
SOURCE: SPHERE TRENDING
44
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EVERLANE: WILLIAMSBURG
SOURCE: DEZEEN
TEXT-TO-TRY-ON SYSTEM
VIA SMS (SAVE MY SPOT)
EVERLANE104 North 6th St.
Brooklyn 11211
everlane.com
SOURCE: SPHERE TRENDING
SOURCE: SPHERE TRENDINGSOURCE: SPHERE TRENDING
The Everlane store in Williamsburg is the US clothing brand's largest store yet. Everlane
Williamsburg is an existing 1960s brick building that is painted white – a characteristic of
the brand's pared-back aesthetic. The brand is striving to create more sustainable
pieces, including Tread sneakers made from leather, recycled rubber and plastic bottles and coats and fleece sweaters also made from plastic bottles. These initiatives
form part of Everlane's goal to eliminate virgin plastic from its supply chain by 2021.
55
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WARBY PARKER: WILLIAMSBURG
THE STORE IS WARBY PARKERS
SECOND LOCATION IN BROOKLYN
WARBY
PARKER124 North 6th St.
Brooklyn 11249
warbyparker.com
The N. 6th store is easy to spot from a distance,
thanks to the two-story mural that graffiti and
sign-painting legend Stephen Powers created for the exterior. Warby Parker understands the
importance of ‘living local’ with this design that represents the vibe of the neighborhood.
SOURCE: SPHERE TRENDING
SOURCE: SPHERE TRENDING
SOURCE: SPHERE TRENDING SOURCE: SPHERE TRENDING
SOURCE: WARBYPARKER.COM
©2020 Sphere Trending LLC
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