TURBAN Sovereign
N o v e m b e r 2 3 , 2 0 1 5M D S E 3 2 5 0
P ro d u c t D e v e l o p m e n t I I
Fi n a l P ro j e c t
A l ex a n d r a C a b a l l e ro
L a n a M u fl e h M i c h e l l e P ro s s e r
FALL / Winter 2017B y L A M
TURBAN Sovereign Business Plan
Company Name is LAM Private Brand Name: Sovereign Turban Our goal is to fully recognize and cater to the wishes of
our customers. We have turned fashion into a modest affordable look, thus our customers appreciate that. Our customers walk into a line of culture, art, and values. This becomes instantly appealing to them.
Product Category: Women’s apparel Moderate Price Point Size Ranges are 0 -18
TURBAN Sovereign Target Market
Age range is 18-30 Our customer is a fashionable young woman who values
and truly thrives for the unique comfortable stylish look. Working woman, she still takes care of her appearance
though her wardrobe. She lives in the city, and she is successful. Moderate price rage for women that want style at a
decent price. She splurges on brands such as Ralph Lauran and Loft,
but she is extremely loyal to LAM.
TURBAN Sovereign
TURBAN Sovereign
Analysis of Inspirational Garment Couture FW 2014 Mustard Velvet Dress
$3,460 www.nicolasjebran.com Polyester/elastane/polyamide The Nicolas Jebran customer craves
one of kind designer gowns with a unique touch. The customer mainly wears the beautifully made gowns down the red carpet or high status events.
UPDATES: Using cheaper materials, and less trim. Only using 2 colors.
Strengths• Unique• High
quality
Opportunities• Mass
production
• Lower cost
Weakness• Expensi
ve• Limited
quantity
Challenges• Lower
cost
TURBAN SovereignSOVEREIGN TURBAN Apparel Line Page
FW 2017
TURBAN SovereignJUMPSUIT
Available Colors: Peony, Black RomanEmerald Crest, Warm WaterFiber Content: Polyester, Spandex / Lining: Polyester Care: Machine wash cold, do not bleach,
hang dry Retail Price: $49.95 Description: Ready for a night out, this
tuxedojumpsuit provides elegance and comfort in one. The crisp design gives a tailored look on all sizes. Offered in three bold colors ranging from size XS-XL.
FW 2016 Sovereign Turban by LAM
Mirrored
TURBAN SovereignTOP
FW 2016 Sovereign Turban by LAM
Available Colors: Persian Pink, Tigers Blood, Liquid Gold, Emerald Crest, Arabian sea, Royal Jester
Fiber Content: Cotton/Polyester/Spandex Care: Machine wash cold, do not bleach,
hang dry Retail Price: $29.99 Description: This stylish crossover crop
top is amust have in every fashionistas closet. This comfortable, versatile top comes in many eye popping colors to give our girl a trendy statement without sacrificing comfort and fit. Sizes range from XS-XL
Majestic
TURBAN SovereignCOAT
Available Colors: Royal Jester/Peony/Persian Pink/Desert Knight, Emerald Crest/Tigers Blood Desert Knight
Fiber Content: Polyester/Viscose, cotton, polyester
Care: Dry Clean Retail Price: $89.95 Description: Whether cruising downtown
or attendingan event, this stylish coat will be the life of the party. The coat is a mixture of matte faux leather and vibrant velvet details. The coat sits comfortably above the knee and is paired with a faux leather belt to give an hourglass silhouette. Sizes range from XS - XL
FW 2016 Sovereign Turban by LAM
Free-flow
TURBAN SovereignSKIRT
Available Colors: Emerald Crest, Cool Water, Joyal Jester, Warm Water, Tigers Blood
Fiber Content: Polyester, Spandex Care: Machine wash cold with like colors,
hang dry Retail Price: $39.99 Description: The Dare to flare skirt will
have otherslook twice. The skirt has a cinched in waist and volume on the bottom to give an hourglass silhouette. The skirt falls at a comfortable mid calf length. The skirt is a bright statement for any outfit because of the wide range of vibrant colors. Sizes range from 0 - 18
FW 2016 Sovereign Turban by LAM
Dare to flare
TURBAN SovereignTROUSER
Available Colors: Peony, Emerald Crest, Desert Knight, Cool Water.
Fiber Content: Polyester, spandex Care: Machine wash cold, do not
bleach, tumble dry low Retail Price: $45.95 Description: Ready for a casual day
out, this high-waisted trouser provides great fit and mobility. This flattering silhouette comes and many fun and neutral colors. Sizes range from 0 - 18
FW 2016 Sovereign Turban by LAM
Crowned
TURBAN SovereignDRESS
Available Colors: Liquid Gold, Arabian Sea
Fiber Content: Polyester Care: Machine wash cold, do not
bleach, tumble dry low Retail Price: $60.99 Description: Giving you softness,
vibrant colorsand elegance all in one dress. This flattering dress is floor-length coming in one fun color combination. Sizes range from 0 - 18
FW 2016 Sovereign Turban by LAM
Lovely Velvet
TURBAN Sovereign
Price: $49.95
TURBAN Sovereign