South Orange Business Code Review Task Force
South Orange Board of TrusteesMarch 12, 2018
Agenda
Background (Task Force + Process)
Planning Approach
Proposed Amendments
Review of Proposed Storefront Design Standards by Design Review Board
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Purpose
The Task ForceCreated in conjunction SOVCA to:
Review zoning to attract investment
Create a reputation for the Village as a great place to do business
Enhance the Village’s lively downtown and ensure its resilience in the face of economic shifts
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Background
Remove regulatory barriers to investment
Facilitate SOVCA’s attraction efforts by creating business-friendly reputation
Allow uses that will enhance vibrancy and attract ”walking wallets”
Strengthen existing retailers through an “ecosystem” of storefronts
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Business Code Task Force Objectives
Introduction
MembersSheena Collum, Village President
Steve Schnall, Village Trustee
Bob Zuckerman, Executive Director, SOVCA
Doug Zacker, Chair, Seton Village Committee
Katherine Crenshaw, Chair, South Orange Design Review Board
Ben Salmon, Business Owner (Kitchen a la Mode)
Celina Herrero, Business Owner (Sparkhouse)
Michael Feinberg, Property Owner
Deborah Engel, Business Owner, Work and Play
IntroductionJun 2017:
Jul 2017: Initial recommendations and public workshop
Preliminary CBD zoning review
Jan 2018: Refined recommendations for CBD zoning
Mar 2018: Present Amendments to Board of Trustees
Apr 2018: Introduction and consistency review
IntroductionJun 2017:
Jul 2017: Initial recommendations and public workshop
Preliminary CBD zoning review
Jan 2018: Refined recommendations for CBD zoning
Mar 2018:
Apr 2018: Introduction and consistency review
Present Amendments to Board of Trustees
Introduction
Mar 2018:
3/12/18: Tonight’s informational presentation
Jun 2017:
Jul 2017: Initial recommendations and public workshop
Preliminary CBD zoning review
Jan 2018: Refined recommendations for CBD zoning
Present Amendments to Board of Trustees
Part 2: Planning Approach
We began with some key questions:
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What retail uses will enhance vibrancy in our downtown and harness current trends?
How should regulations distinguish between ground floors vs. upper stories or main streets vs. side streets?
Have we missed opportunities due to existing zoning?
1 What retail uses will enhance vibrancy and harness current trends?
Active uses that are supported by office and residential space.
Service uses that will bring consumers of traditional retail into the downtown.
Village must capitalize on trend toward “experientialretail” (dining, shopping, gathering spaces, entertainment and culture)
How should regulations distinguish between ground floors vs. upper stories or main streets vs. side streets?Main Streets: Sloan Street, South Orange Avenue
Downtown Side Streets: all other CBD streets
Distinct Corridor: Valley St, Irvington Ave
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How should regulations distinguish between ground floors vs. upper stories or main streets vs. side streets?Ground Level: Active uses especially retail, dining, entertainment (“locked door test”)
Upper Levels: Residential, office, services and less active job-dense uses
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Have we missed opportunities due to existing zoning?
• Gyms / fitness
• ”General assembly” (paint & sip; music school)
• Tattoo / art gallery
• Arcade
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Part 3: Proposed Amendments
Locations
Locations
Locations
Locations
Use ScheduleUses
Main Streets(Sloan & South Orange)
Side Streets (all other CBD)
Distinct Corridors (Valley & Irvington)
1st Fl. Upper Fl. 1st Fl.Upper
Fl. 1st Fl. Upper Fl.Retail P P P P P PCatering NP P P P NP PShowroom NP P P P NP PStudio/Production NP P P P NP PBank P P P P P PBusiness Service NP P P P P PConsumer Service NP P P P P PIT Maintenance NP P NP P P POffice NP P NP P P PProduction + Retail P P P P P PEducation + Retail P P P P P PPersonal Service P P P P P PRestaurant /Café P P P P P PPet Grooming NP P P P NP PPet + Retail/Adoption P P P P P PMedical + Retail NP P P P P PMedical Office NP P NP P NP PTrade Services + Retail NP P P P P PCo-working NP P NP P P P
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* Potential Conditional Uses
Use ScheduleUses
Main Streets(Sloan & South Orange)
Side Streets (all other CBD)
Distinct Corridors (Valley & Irvington)
1st Fl. Upper Fl. 1st Fl.Upper
Fl. 1st Fl. Upper Fl.Bus/Tech Schools P P P P P PReligious/Worship C C C C C CLibrary P P P P P PMuseum P P P P P PPublic Building P P P P P PCommunity Dev. NP P NP P P PPublic Parking P P P P P PReal Estate Offices P P P P P P
Use ScheduleUses
Main Streets(Sloan & South Orange)
Side Streets (all other CBD)
Distinct Corridors (Valley & Irvington)
1st Fl. Upper Fl. 1st Fl.Upper
Fl. 1st Fl. Upper Fl.Arcade/Billiards P P P P P PVape/Water Pipe P P P P NP NPChildren’s Activities P P P P P PParticipatory Rec. P P P P P PHealth Fitness P P P P P PFraternal Organizations NP P P P NP PBanquet/Venue NP P P P NP PRestaurant/Banquet P P P P P PTheater P P P P P PPublic Park P P P P P P
Use ScheduleUses
Main Streets(Sloan & South Orange)
Side Streets (all other CBD)
Distinct Corridors (Valley & Irvington)
1st Fl. Upper Fl. 1st Fl. Upper Fl. 1st Fl. Upper Fl.
Residential NP P P P P PHotel P P P P NP NPChildcare NP P P P P P
Types of ChangesDefinitionsUses will be clearly defined
All permitted uses will be defined in Sec. 92-3: Definitions of the Village Code
Definitions to define, but not regulate the use. Regulations contained in permitted and conditional use standards
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New Uses Extending Across Districts Restricting to Upper StoriesPermitting on Ground Floor
The proposed changes fall into at least one of four categories, as follows:
1) Newly permitted uses
2) Expanding permitted uses into new districts
3) Explicitly permitting on ground floor
4) Explicitly prohibiting on ground floor
Types of ChangesNew Uses in CBD + B
DistrictsNew Uses in B
DistrictNew Uses in CBD
District
Body Piercing / Tattoo StudioChildren’s Activity SpaceParticipatory RecreationHookah / Vape LoungeVeterinary HospitalCoworkingProduction / Creative StudioMedical Clinic
Pet GroomingPublic Uses (parks, schools, etc.)HotelsMedical ScreeningHealth / Fitness FacilitiesLodges / Fraternal Organization
Catering EstablishmentsRepair Establishments
Note: some of these uses may already be permitted under different names, but amendments remove vagueness.
Types of Changes
Removing Use from Ground Floor
Expanding Use to Ground Floor
CBD / B Consumer ServicesBanquet FacilitiesVocational SchoolsCatering EstablishmentsMedical ScreeningRepair Establishments
Offices and Professional OfficesResidential Units
CBD Business ServicesChild Care
Lodges / Fraternal Organization
Changes to Floor Restrictions:
Zoning Changes
Additional Work to be Done
• Craft definitions for new uses.
• Revise current schedule of uses in LDO
• Ensure consistency with parking standards, etc.
• Revise / create conditional use standards.
ProcessMar 2018:
Apr 2018:
Informal Presentation to Trustees (tonight)
May 2018:
May 2018:
Presentation of Ordinance Language (potential intro)
Planning Board Review
Potential Public Hearing / Adoption
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South Orange Design Review Board
Ordinance Update Revised March 2018
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Awningwithoutavalance
Awningwithavalance
Design Review Board – Ordinance Update March 2018 Awning Terminology
Theslopereferstothetopawningsurface
Avalanceisadecora8veawningedge
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Current:SouthOrangeonlyallowssignage(name/logo)onslopeiftheawningdoesnothaveavalance.Signagemustbeposi8onedintheboCom1/3oftheawningslope,andnomorethan1/3oftheawningslopeinheight.
Recommenda/on:Theordinanceshouldallowsignageontheslopeofanawningbothwithandwithoutavalance.Ifslopeisusedforsignage,anyvalancetextmustbelimitedtostreetaddressorprincipalproductoffered.
Design Review Board – Ordinance Update March 2018 Awning Signage: with Valance
Ifsignageisonawningslope,thenthevalancemayhavebuildingaddressnumberormustremainempty
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Current:Signagelimitedto1/3oftheheightoftheawningslope,posi8onedonlyintheboCom1/3oftheawning.
Design Review Board – Ordinance Update March 2018 Awning Signage: Size
Recommenda/on:Signagemaybeupto25%ofthetotalsquarefootageoftheawningslope.Posi8onnotlimitedtoboCom1/3ofawningslope.
Ifsignageisonawningslope,the
valancemayhavebuildingaddressnumberorremainempty
10’
6’
5’
Design Review Board – Ordinance Update March 2018 Awning Signage: Examples of 25% of Slope Square Footage
3’Sign
AwningSlope
10’
6’
5’
3’
AwningSlope
Sign
Recommenda/on:Signageshouldbemeasuredfromitswidestpointstodeterminethe25%measurements
10’
6’
7.5’
2’Sign
AwningSlope
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Design Review Board – Ordinance Update March 2018 Awning Signage
Recommenda/on:HavingawallsignshouldprohibitsignageontheawningslopeThevalancemays8llbeu8lizedundertheexis8ngguidelines
Current:Thereisnorestric8ononabusinesshavingbothawallsignandawningslopesignage
Recommenda8onisawningsthathavetextorgraphicsonlyonthevalance,canstateaddressnumbersand/orbusinessnameorprinciple
productorbusinessslogan.
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Design Review Board – Ordinance Update March 2018 Transom Terminology
Atransomisawindowaboveanotherwindowordoor.
Transom Transom
Window
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Design Review Board – Ordinance Update March 2018 Transom Example
Anexampleofatransomwindowsignbelow
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Design Review Board – Ordinance Update March 2018 Transom Signage
Recommenda/on:Ifatransomisinthesignbandofthebuilding,thisisyoursign.Youcannotdoanothersignabove–butifyouhavemorethanonetransom,eachonecanbeasign.TransomsignageislimitedtobusinessnameinindividualleCersand/oralogoorgraphicand/orwindowborder.Windowtransomsignagecanhavenobackgroundcolororfill.Transomsignagecanbeupto75%ofthetotalsquarefootageofthewindow
HOMETOWNCAFE 123 HOMETOWNCAFE
A`erreview,thetextand/orgraphiccouldfill75%oftheofthesquare
footageofatransomwindowsinceitisusedassignage.
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Design Review Board – Ordinance Update March 2018 Window Signage
Current:Windowsignagesizecanbeupto10%ofthewindowsquarefootage
Recommenda/on:Windowsignagesizecanbeupto25%ofthewindowsquarefootageThisisconsistentwiththeproposedawningguideline,makingiteasierforthebusinesstodeterminecoverage,andeasiertoenforce
Window
Window
Signage(10%)
Signage(25%)
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Design Review Board – Ordinance Update March 2018 Bistro Lighting
Recommenda/on:Commercial-qualitybistrolightsofawhite,warmlightquality,maybehungunderawningsinthevalancearea(yearround)Ideally,a8mershouldbeu8lizedtoconservepower.
Commercialqualitylights,maybehungtooutlinetheboComedgeofanawningtoprovideaddi8onallight.Theselightsmaynotblink
orshowmovement.
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