Download - Southern comfort partnership deck blog ppt

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Page 1: Southern comfort partnership deck blog ppt
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• YES! Consumers eating fiery chips, sandwiches, gums, tacos, candy…

Hot/spice category is a growing $10B industry!

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Tool Kit

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Digital & Mobile Fire Starter

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NOLA – Home of Southern Comfort

CHARMER

REPUBLIC

YMCO

WIRTZ

HORIZON

GLAZER’S

FEDWAY + R&R

UNITED

ATHENS

and NATIONALLY

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Media Highlights

• First heavy weighted national TV buy since 2008

• 10 consecutive weeks on air: Early October thru mid-December

• Fiery Pepper focused that will drive awareness of the Southern Comfort TM

• SoCo spots projected to be a Top 5 OND spirits advertiser

• 60% of the consumer target will see the SoCo spot more than 4 Xs

• $500K in digital media on Facebook, The Onion and Google sites

Southern Comfort is back on National TV!

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Enjoy the Burn! 12