Southbank, arguably one of London’s premier cultural hubs, is cementing its position as a prime residential location.
Southbank was added to Knight Frank’s geographical definition of prime central London in 2007. Since then, price performance has broadly mirrored that in wider prime central London, but in recent years, price growth has started to outperform some of the more traditional prime central locations (figure 1).
As shown in figure 2, Southbank is a relatively narrow area running west from Shad Thames and Tower Bridge to Westminster Bridge. This stretch of river-front London, much of which is pedestrianised, boasts London’s most famous cultural landmarks, including the National Theatre, the Globe Theatre, the Royal Festival Hall and the National Film Theatre as well as the globally recognised London Eye.
As part of the regeneration of Southbank which has taken place over the last 20 years, the amenities on offer have also stepped up a gear. Not only are there now a wide range of cafés, bars and restaurants all along the Southbank, including those at the newly opened Mondrian Hotel at Sea Containers House, but also destination shopping locations such as Hays Galleria and Borough market. Added to this, Southbank
SOUTHBANK FOCUS
RESIDENTIAL RESEARCH
20s30s
40s50+
32%
11%5%
53%
32%
11%
16%
5%
37%
4%4%
FIGURE 3
Buyer profile Age of buyers, Southbank 2014
Source: Knight Frank Residential Research
remains one of the best connected areas in London as shown in the accessibility map (figure 6), which shows Transport For London’s own measure of transport connectivity.
For many years, Southbank’s large-scale cultural regeneration was not matched by an uplift in its residential offering. That picture is changing, however, with new delivery of residential units helping to address the demand for property in this riverside location. The prime addresses already created, and those currently in the pipeline, will serve to burnish this area’s credentials as a prime residential location.
FIGURE 1
Southbank prices outperform Price growth indexed 100 = Oct 2009
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20102009 2011 2012 2013 2014 2015
20102009 2011 2012 2013 2014 2015
FIGURE 2
Price growth in prime central London by area in the year to June 2015
Source: Knight Frank Residential Research
Source: Knight Frank Residential Research
FIGURE 4
A maturing market Sales in Southbank 2011-2015
Source: Knight Frank Residential Research
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Priceper sq ft
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£750k<£1.5m >£5m£1.5m<£3m £3m<£5m<£750k
£750k<£1.5m >£5m£1.5m<£3m £3m<£5m<£750k
For the latest news, views and analysison the world of prime property, visit
KnightFrankblog.com/global-briefing
GLOBAL BRIEFINGSOUTHBANK FOCUS
RESIDENTIAL RESEARCH
Gráinne GilmoreHead of UK Residential Research+44 20 7861 [email protected]
RESIDENTIAL DEVELOPMENT
Rupert Dawes Partner, Head of New Homes + 44 207 861 5445 [email protected]
Mark Wilkinson Partner, London Residential Development +44 20 7861 5414 [email protected]
Priya Pannu Partner, London Residential Development +44 20 7861 5489 [email protected]
RECENT MARKET-LEADING RESEARCH PUBLICATIONS
After considerable speculation surrounding the possible introduction of a ‘mansion tax’, the threat disappeared overnight following the Conservative Party victory in May’s general election.
The initial expectation from many market observers was that the arrival of single party majority government would stimulate activity. Early evidence is not yet confirming this prognosis.
The number of new potential buyers registering with Knight Frank in May was at its lowest monthly level in 2015, as figure 1 shows.
Meanwhile, the number of inspections of potential new properties for sale, a lead indicator of supply, was at its highest level this year in May.
While this pattern follows a broad seasonal trend, the absence of any marked reaction to the general election in the three final weeks of May underlines the presence of an ‘expectation gap’ between buyers and sellers in prime central in relation to pricing.
Anecdotally buyers appear to be weighing two issues that have merited fewer headlines than the ‘mansion tax’ but which are likely to gain in prominence this year.
The first is pricing. Despite the uncertain political backdrop, prime central London prices grew by an exceptional 42% in the five years to June 2015.
Annual growth in June slowed to 2% from 8.1% a year ago, which reflects a more moderate pricing environment and greater sensitivity to asking prices on the part of buyers.
The second consideration is transaction costs following an increase in stamp duty in December for properties worth more than £1.1 million and there is anecdotal evidence that the higher rates mean some buyers are currently more circumspect about moving.
These extra costs have historically taken time to be absorbed by the market and reflected in pricing. It will be telling to see what impact higher stamp duty rates have on overall tax revenues when government figures are released in September.
Prices grew 0.5% in June from a month earlier and at the current average rate of increase, annual growth will bottom out over the summer before a shallow upwards trend emerges later in the year.
JUNE 2015Annual growth slowed to 2% in June from 8.1% a year earlier
Annual growth is likely to hit a low this summer but remain positive for the year
Buyers increasingly price sensitive after 42% growth in the last five years
The number of new prospective buyers and sellers points to an ‘expectation gap’ around pricing
Higher stamp duty rates for £1.1 million-plus properties has moderated activity
TOM BILL Head of London Residential Research
“It will be telling to see what impact higher stamp duty rates have on tax revenues when government figures are released in September” Follow Tom at @TomBill_KF
For the latest news, views and analysis on the world of prime property, visit Global Briefing or @kfglobalbrief
BUYERS DIGEST STAMP DUTY RISE AND STRONG PRICE GROWTH IN PRIME CENTRAL LONDONPrice sensitivity grows as concerns over the proposed mansion tax are replaced by a more sober assessment of increased stamp duty costs, says Tom Bill
RESIDENTIAL RESEARCH
PRIME CENTRALLONDON SALES INDEX
FIGURE 1 No post-election bounce in new demand (rebased to 100)
FIGURE 2 Annual price growth is likely to bottom out this year
Source: Knight Frank Residential Research
-1
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1%
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9%
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-14
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-15
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-15
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Source: Knight Frank Residential Research
Annual growth Six-month growth Quarterly growth Monthly growth
week
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
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180 New prospective sellers New prospective buyers
General election
Prime Central London Sales Index - June 2015
London Development Hotspots 2015
Crossrail - 2015
LONDON HOTSPOTSRESIDENTIAL DEVELOPMENT OPPORTUNITY AREAS 2015
RESIDENTIAL RESEARCH
HOUSING DELIVERY ACROSS LONDON
IMPROVING TRANSPORT INFRASTRUCTURE MARKET FORECASTS
MEASURING SUPPLY OUTLOOKHOW HAVE PRICES PERFORMED?
CROSSRAILANALYSING PROPERTY MARKET PERFORMANCE FROM READING TO SHENFIELD 2015
RESIDENTIAL RESEARCH
The Wealth Report 2015
Compared to the wider boroughs, residential prices in and around Southbank have largely overperformed average prices, as shown in figure 5.
Average prime prices in Southbank have risen by 28% in the three years to the
Disclaimer © Knight Frank LLP 2015 – This report is published for general information only and not to be relied upon in any way. Although high standards have been used in the preparation of the information, analysis, views and projections presented in this report, no responsibility or liability whatsoever can be accepted by Knight Frank LLP for any loss or damage resultant from any use of, reliance on or reference to the contents of this document. As a general report, this material does not necessarily represent the view of Knight Frank LLP in relation to particular properties or projects. Reproduction of this report in whole or in part is not allowed without prior written approval of Knight Frank LLP to the form and content within which it appears. Knight Frank LLP is a limited liability partnership registered in England with registered number OC305934. Our registered office is 55 Baker Street, London, W1U 8AN, where you may look at a list of members’ names.
end of June 2015, compared to the wider average across prime central London of 18%. Over the last year, it was one of the best performing areas in prime central London, as shown in figure 2.
FENCHURCHSTREETCANON STREETBLACKFRIARS
TEMPLE
CHARINGCROSS
WATERLOO
WESTMINSTER
WATERLOOEAST
SOUTHWARKBOROUGH
LONDON BRIDGESOUTHBANK
High connectivity
Public transportaccessibility levels
Low connectivity
FIGURE 6
Southbank: well connected PTAL measure of connectivity to public transport network
Source: TFL
Waterloo
Elephant& Castle
Southbank
Southwark
Westminster
Temple
St Paul’s
London Bridge
Blackfriars
FIGURE 5 Price outperformance / underperformance vs local authority
Source: Knight Frank Residential Research
Under-performance since 2009
Over-performance
since 2009
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