The Ultimate Lead Magnet Cheat Sheet
CHECKLISTTOOLS
O.P.T.I.N. GUIDELINES
Solve ONE Problem
POSITION Yourself As An Expert
TIME Friendly Format
INCOMPLETE Solution
Clear NEXT Steps
Keynote or PowerPoint Microsoft Word For E-Books Graphic Design Resouces canva.com fiverr.com upwork.com 99designs.com
FORMAT
Cheat Sheet Template Blueprint Toolkit E-book Webinar Video Series
Ult
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Solution (Highly Desirable)
Format (Easily Consumable)
Title (Ultimate, Breakthrough)
Be Specific (27.3 vs 30)
WOW Factor (Graphics)
Deliver On The Promise
Your Ultimate Lead Magnet will serve
as your primary tool for generating
new subscribers and leads. It should
be highly desirable and easily
consumable and should move your
prospects in the direction of the sale.
Source: The Fletcher Method
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