Download - Sound cloud

Transcript
Page 1: Sound cloud
Page 2: Sound cloud

THE LEADING SOCIAL SOUND PLATFORM

Page 3: Sound cloud

WIDGETS AND 3RD PARTY INTEGRATIONS

Page 4: Sound cloud

Andy Carvell

PMM: Mobile

Focus = Mobile Growth!

Page 5: Sound cloud
Page 6: Sound cloud

‘THREE PILLARS’

Insights Manager(undersanding)

PM(experience)

PMM(adoption)

Page 7: Sound cloud

Day 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11

Insight: Cohort Engagement

% Cohort

Page 8: Sound cloud

Mobile Marketing Stack

Acquisition

Retention

Monetisation

Insight WORLD CLASS ANALYTICS

Cross-Sell App Stores Widgets

Paid Channels(Ad Networks,

SMS, Search, RichMedia, FB

+Twitter)

Partnerships(inc. carriers &

OEMS)

VIRAL(invites, shares/integrations)

OnboardingPUSH / Email

activity notifications

Gamifcation? Re-ActivationNative

Messaging?

In-App Purchases, Paid

AppsCarrier Billing

Conversion Optimisation

International

Page 9: Sound cloud

2x dedicated mobile design1x full time QA

Internal & External betasDevs: 3x iOS 3x Android

2x HTML5

Page 10: Sound cloud

Mobile Dev @ SoundCloud

Mobile = core competencyX-Training iOS - Android

Focus on users, not platforms!

Page 11: Sound cloud

CHALLENGES IN MOVING TO ‘MOBILE FIRST’

ATTITUDE

Page 12: Sound cloud

ANALYTICS

NOTIFICATIONS

API

Page 13: Sound cloud

Andy CarvellProduct Marketing Manager: Mobile

soundcloud.com/[email protected]

WE ARE HIRING!

www.soundcloud.com/jobs