BEKERJA
Wednesday, September 7, 11
BERKARYACommunication Department 11/12
dedicated to my beloved OCs Communication
BUKAN BEKERJA
Wednesday, September 7, 11
WHAT SHOULD I CREATE AS
OC COMMUNICATION?Idea
Creative
ImpactNo BOX in our mind
Brand Experience
Brand ManagementPublic Relationship
Useful Information
LOUDRight Key Message
LEADERSHIP Influencing
Communicate
Wednesday, September 7, 11
BUT WHERE CAN I FIND
IDEA ?
HOW CAN I KNOW THE NEEDS OF PEOPLE RIGHT
NOW?
Wednesday, September 7, 11
IDEAS ARE THE ROOT OF
CREATION
Everything in this world can be idea for every creation. The things that we need to do is go out from our comfort zone, see everything, observe surrounding, give a meaning to everything
that we see, and live the life!@antiik
Wednesday, September 7, 11
PRE-EVENT
Wednesday, September 7, 11
COMMUNICATION PLANwrite down your plan in order to make the execution of your
idea run systematically
1). what’s insideCommunication Plan?
Wednesday, September 7, 11
what’s insideCommunication Plan?
a)
Wednesday, September 7, 11
when you know what your objective / goals of your project,
what’s insideCommunication Plan?
SET OBJECTIVE / GOALS
a)
Wednesday, September 7, 11
when you know what your objective / goals of your project,you will know where you should go and what you want to achieve
with your team.
what’s insideCommunication Plan?
SET OBJECTIVE / GOALS
a)
Wednesday, September 7, 11
when you know what your objective / goals of your project,you will know where you should go and what you want to achieve
with your team.
what’s insideCommunication Plan?
SET OBJECTIVE / GOALS
a)
Wednesday, September 7, 11
when you know what your objective / goals of your project,you will know where you should go and what you want to achieve
with your team.
break it into specific goals, so that you’ll know what the things that you really want to achieve with your team members
what’s insideCommunication Plan?
SET OBJECTIVE / GOALS
a)
Wednesday, September 7, 11
what’s insideCommunication Plan?
b)
Wednesday, September 7, 11
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
b)
Wednesday, September 7, 11
Target Audience (TA) is different with Target Market (TM)
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
b)
Wednesday, September 7, 11
Target Audience (TA) is different with Target Market (TM)
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
b)
Wednesday, September 7, 11
Target Audience (TA) is different with Target Market (TM)
Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its product
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
b)
Wednesday, September 7, 11
Target Audience (TA) is different with Target Market (TM)
Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its product
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
b)
Wednesday, September 7, 11
Target Audience (TA) is different with Target Market (TM)
Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its product
Target Audience is a group of customers that we know deeply about their behaviors, interest, & psychographic
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
b)
Wednesday, September 7, 11
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Supporters
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Supporters
financial and in-kind (organizations, companies, GO, NGO, faculties), alumni, high profile people, board of advisors
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Members
Supporters
financial and in-kind (organizations, companies, GO, NGO, faculties), alumni, high profile people, board of advisors
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Members
Supporters
young people, potential members, people who enjoy challenges, open minded people, AIESEC members
financial and in-kind (organizations, companies, GO, NGO, faculties), alumni, high profile people, board of advisors
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Members
Supporters
Enablers
young people, potential members, people who enjoy challenges, open minded people, AIESEC members
financial and in-kind (organizations, companies, GO, NGO, faculties), alumni, high profile people, board of advisors
Wednesday, September 7, 11
in AIESEC, we have our own Target Audience or Stakeholders
what’s insideCommunication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Members
Supporters
Enablers
young people, potential members, people who enjoy challenges, open minded people, AIESEC members
financial and in-kind (organizations, companies, GO, NGO, faculties), alumni, high profile people, board of advisors
potential TN takers, learning partners, faculties, companies interested in similar issues, mentors, individuals with specific skills
Wednesday, September 7, 11
Wednesday, September 7, 11
UNDERSTAND YOUR TA’S INSIGHT
Understand the basic needs / insight that your TA interest with or want. It will help you to align your project with TA’s insight, so that your TA will feel that they need your product, which is your
project.
Wednesday, September 7, 11
what’s insideCommunication Plan?
Wednesday, September 7, 11
c)
what’s insideCommunication Plan?
Wednesday, September 7, 11
c)
What are the benefits that you’ll offer to your TA through your project?
what’s insideCommunication Plan?
Wednesday, September 7, 11
c) d)
What are the benefits that you’ll offer to your TA through your project?
what’s insideCommunication Plan?
Wednesday, September 7, 11
c) d)
What are the benefits that you’ll offer to your TA through your project?
set KEY MESSAGE!
key point that you want to say to your each TA
what’s insideCommunication Plan?
Wednesday, September 7, 11
c)
e)
d)
What are the benefits that you’ll offer to your TA through your project?
set KEY MESSAGE!
key point that you want to say to your each TA
what’s insideCommunication Plan?
Wednesday, September 7, 11
c)
e)
d)
What are the benefits that you’ll offer to your TA through your project?
set KEY MESSAGE!
key point that you want to say to your each TA
set communication channel!choose the channel that you’ll use to promote your project.
do a research first!
what’s insideCommunication Plan?
Wednesday, September 7, 11
c)
f)
e)
d)
What are the benefits that you’ll offer to your TA through your project?
set KEY MESSAGE!
key point that you want to say to your each TA
set communication channel!choose the channel that you’ll use to promote your project.
do a research first!
what’s insideCommunication Plan?
Wednesday, September 7, 11
c)
f)
e)
d)
What are the benefits that you’ll offer to your TA through your project?
set KEY MESSAGE!
key point that you want to say to your each TA
set communication channel!choose the channel that you’ll use to promote your project.
do a research first!set TIMELINE!
arrange the schedule of your project promotion & obey it
what’s insideCommunication Plan?
Wednesday, September 7, 11
Wednesday, September 7, 11
Wednesday, September 7, 11
2) TEASE AD
Wednesday, September 7, 11
2) TEASE ADis one of advertising medias to tease everyone about your upcoming project
Wednesday, September 7, 11
2) TEASE ADis one of advertising medias to tease everyone about your upcoming project
give incomplete info that can tease and make everyone curious
Wednesday, September 7, 11
2) TEASE ADis one of advertising medias to tease everyone about your upcoming project
give incomplete info that can tease and make everyone curious
D-1 month tease ad has to be delivered to comm dept.
Wednesday, September 7, 11
2) TEASE ADis one of advertising medias to tease everyone about your upcoming project
give incomplete info that can tease and make everyone curious
D-1 month tease ad has to be delivered to comm dept.
D-3 weeks tease ad published
Wednesday, September 7, 11
2) TEASE ADis one of advertising medias to tease everyone about your upcoming project
give incomplete info that can tease and make everyone curious
D-1 month tease ad has to be delivered to comm dept.
D-3 weeks tease ad published
Tease Ad campaign for 6 days
Wednesday, September 7, 11
2) TEASE ADis one of advertising medias to tease everyone about your upcoming project
give incomplete info that can tease and make everyone curious
D-1 month tease ad has to be delivered to comm dept.
D-3 weeks tease ad published
Tease Ad campaign for 6 days
You can make video teaser instead of poster!
Wednesday, September 7, 11
ADLIBS RADIO &NEWSLETTER
3)
Wednesday, September 7, 11
ADLIBS RADIO &NEWSLETTER
Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA
3)
Wednesday, September 7, 11
ADLIBS RADIO &NEWSLETTER
Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA
You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in media
3)
Wednesday, September 7, 11
ADLIBS RADIO &NEWSLETTER
Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA
You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in media
D-1 week adlibs has to be delivered to comm dept.
3)
Wednesday, September 7, 11
ADLIBS RADIO &NEWSLETTER
Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA
You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in media
D-1 week adlibs has to be delivered to comm dept.
D- 5 adlibs has to be delivered to media partner
3)
Wednesday, September 7, 11
Wednesday, September 7, 11
OPEN BOOTH4)
Wednesday, September 7, 11
OPEN BOOTHto increase the awareness of your project among your TA
4)
Wednesday, September 7, 11
OPEN BOOTH
D-3 until D-1 before running your project
to increase the awareness of your project among your TA
4)
Wednesday, September 7, 11
OPEN BOOTH
D-3 until D-1 before running your project
to increase the awareness of your project among your TA
Online Campaign D-1 before & during open booth
4)
Wednesday, September 7, 11
OPEN BOOTH
D-3 until D-1 before running your project
to increase the awareness of your project among your TA
Online Campaign D-1 before & during open booth
Get the contact of your TA that coming to your booth
4)
Wednesday, September 7, 11
OPEN BOOTH
D-3 until D-1 before running your project
to increase the awareness of your project among your TA
Online Campaign D-1 before & during open booth
Get the contact of your TA that coming to your booth
Send them SMS to remind them to come to your project
4)
Wednesday, September 7, 11
Wednesday, September 7, 11
ADVERTISING MEDIA
5)
Wednesday, September 7, 11
ADVERTISING MEDIA
D-3 weeks poster / video has to be delivered in comm dept.
5)
Wednesday, September 7, 11
ADVERTISING MEDIA
D-3 weeks poster / video has to be delivered in comm dept.
D-2 weeks poster / video published
5)
Wednesday, September 7, 11
ADVERTISING MEDIA
D-3 weeks poster / video has to be delivered in comm dept.
D-2 weeks poster / video published
Promote your project in social media or direct selling everyday
5)
Wednesday, September 7, 11
ADVERTISING MEDIA
D-3 weeks poster / video has to be delivered in comm dept.
D-2 weeks poster / video published
Promote your project in social media or direct selling everyday
Please make it attractive, informative & be detail!
5)
Wednesday, September 7, 11
Wednesday, September 7, 11
MEDIA INVITATION6)
Wednesday, September 7, 11
MEDIA INVITATIONSend media invitation to mass media, so they can report your project
6)
Wednesday, September 7, 11
MEDIA INVITATIONSend media invitation to mass media, so they can report your project
D- 7 ask the media invitation to comm dept.
6)
Wednesday, September 7, 11
MEDIA INVITATIONSend media invitation to mass media, so they can report your project
D- 7 ask the media invitation to comm dept.
D- 4 send it to mass media
6)
Wednesday, September 7, 11
MEDIA INVITATIONSend media invitation to mass media, so they can report your project
D- 7 ask the media invitation to comm dept.
D- 4 send it to mass media
During the project, approach reporter that come, ask contact of them
6)
Wednesday, September 7, 11
VIDEO OPENING & CLOSING
D-3 make the video opening & closing of your project
you can ask suggestion to comm dept.
7)
Wednesday, September 7, 11
THE DAY !
Wednesday, September 7, 11
LIVE TWEETwww.visibletweets.com
Wednesday, September 7, 11
LIVE TWEET
Documentation
www.visibletweets.com
Wednesday, September 7, 11
LIVE TWEET
Documentation
ask contact of reporters that come
www.visibletweets.com
Wednesday, September 7, 11
Wednesday, September 7, 11
POST - EVENT
Wednesday, September 7, 11
MAKE REPORT OF YOUR EVENT
Wednesday, September 7, 11
MAKE REPORT OF YOUR EVENT
make article of your event
send it to mass media / e-news
Wednesday, September 7, 11
MAKE REPORT OF YOUR EVENT
get the proof of your project exposure in mass media
make article of your event
newsletter
broadcast proof in radio & TV
send it to mass media / e-news
Wednesday, September 7, 11
PUBLISH IN SOCIAL MEDIAweb
myaiesec.net
Wednesday, September 7, 11
YOU
Standard Operating Procedureof Poster
&Wednesday, September 7, 11
Standard Operating Procedureof Adlibs, Press Release, Media
Invitation
YOU
Wednesday, September 7, 11
OC COMM ISN’T ALL ABOUT MAKING POSTERS !
Wednesday, September 7, 11
OC COMM ISN’T ALL ABOUT MAKING POSTERS !
more than that, it’s about how you package your project
Wednesday, September 7, 11
OC COMM ISN’T ALL ABOUT MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
Wednesday, September 7, 11
OC COMM ISN’T ALL ABOUT MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
and feel the AIESEC brand experience,
Wednesday, September 7, 11
OC COMM ISN’T ALL ABOUT MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
and feel the AIESEC brand experience,
moreover feel the impact that you’re promising
Wednesday, September 7, 11
OC COMM ISN’T ALL ABOUT MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
and feel the AIESEC brand experience,
moreover feel the impact that you’re promising
remember: YOU ARE THE BRAND OF AIESEC !
Wednesday, September 7, 11
GOOD LUCK !
let’s engage more AIESEC stakeholders in Central Java to enhance the AIESEC Brand Experience
Wednesday, September 7, 11
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