Some thoughts about Mobile Innovation (Open MIC)
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Copyright Paul Golding, 2008
http://wirelesswanders.com
Thursday, 2 July 2009
Paul G...Help companies with their mobile product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups
Mobilist since 1990, last 12 in applications - 14 patents in mobile design. Worked in all parts of the mobile ecosystem. Former expert member MIDP 3.
Do it for real: 2006/7 Chief Applications Architect, MotorolaMobile Apps, Mobile TV/IPTV, Sendster, mConnected, O2 Futures & Innovation
Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo)
Done it widely: Worked on mobile projects in all continents: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, Sendster, mConnected...
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Copyright Paul Golding, 2008
Thursday, 2 July 2009
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What should I build?
Thursday, 2 July 2009
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a. Applicationb. Open APIsc. Community
d. Platforme. Service
f. EcosystemCopyright Paul Golding, 2008
Thursday, 2 July 2009
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What should I build?
... g. Experience
Thursday, 2 July 2009
Think UX, think whole productPOP3 client is not a product…If the interface clumsy = not a whole product….if the tariff is unclear = not a whole product...Can't easily type = not a whole product….Emails insecure = not a whole product....Users like a WHOLE PRODUCT....
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Sacred Cow:We fetch emails.
Copyright Paul Golding, 2008
Thursday, 2 July 2009
Whole product - Jitterbug
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Copyright Paul Golding, 2008
Sacred Cow:I enter numbers.
Operator or friend/familycan update the address book
Thursday, 2 July 2009
Think whole purpose...
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What job am I hiring the product to do?
Milkshake a “flavoured thick cold drink” or a “convenient and pleasurable portable breakfast for journeys to work?”[1]
e.g. Jitterbug - “to make me feel secure about my parent(s)” ???[1] - read “The Innovator’s Solution” by C. Christensen
Thursday, 2 July 2009
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+Even more WHOLE solution? - See my parents!
Thursday, 2 July 2009
Whole product?
My TV is a big screen for my mobile?
Thursday, 2 July 2009
Successful Mobile Experience
Discovery
Can I easily find the service?
Does it say something meaningful to me on the box?
Does it make me a promise?
Is it one click away?
Unboxing
Does it work out of the box?
Can I play immediately or do I have to “get it?”
Can I invite others?
Investment
Is this easy to use?
Can I access my data?
Can I easily ‘bump into’ this?
Does it get better the more I use it?
Passion/Evangelism
I will love using this because...
I will want to tell others because...
If I stop using this, I will miss it because...
How is my loyalty rewarded?
Anticipation
I will want to keep coming back because...
I look forward to new features because...
Conversation
I can easily use this with others
I can easily find others
It adapts to my social relationships
It adapts to my social context
Accessible/Contextual
I can easily bump into this because...
It understands my needs because...
It adapts to my situation because...
Mobile Web 2.0 Ecosystem
Transparent business terms and tariff
Open, secure and extensible architectures
Reliable networks
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Copyright Paul Golding (www.paulgolding.com) 2008
Successful mobile UX (in more detail)
Copyright Paul Golding, 2008
Usable devices
Thursday, 2 July 2009
We haven’t travelled far...
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POTS Mobile
distance fromcore idea
Lateral thinking
LeapfrogiPhone BreakthroughsDisruption!
Thursday, 2 July 2009
Sacred Cows #1 - Dial to talk
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Thursday, 2 July 2009
Sacred Cows (to be sacrificed?)Calls are made to phone numbers
Most users will have only one phone (most of the time)
Calling is asynchronous, unannounced
Usage is measured/charged by minutes (and texts)
Data is charged per MB
Mobiles are call/connection centric (not conversation-centric)
Calls convey the speech exactly as it was spoken
Devices have cut-and-paste!
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Some innovationvectors...
Thursday, 2 July 2009
Whole Mobile UX: exploit context:
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Location
Activities
FriendsTime
Proximity
Interests
All mobile products should take context into accountCopyright Paul Golding, 2008
Thursday, 2 July 2009
Context: Web 2.0, Microformats:
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Increasingly, whole mobile product design will mean taking context into account
Location
Activities
Time
Proximity
Interests
Friends
Web 2.0/3.0
Microformats
Copyright Paul Golding, 2008
Thursday, 2 July 2009
Why?
• We connect like this...
• LinkedIn - Facebook - Twitter
Social networks...
Thursday, 2 July 2009
Virtual worlds...
Thursday, 2 July 2009
Stardoll
Meez
Second Life (33)
15m
Mycosm
FootballSuperstars
Cars
IMVU
30m
vSide
MTV 3DThere
Near
Robot Galaxy
Franktown
sMeet
Vizwoz
Habbo
Gaia
15m
7m
goSupermodel
Whyville3m
Home
Moshi Monsters
Chapatiz
Webkinz
Handipoints
1m
50m
Twinity (36)
2m
Utherverse (32) 2m
Hello Kitty
HiPiHi (30)
GeoSimPhilly (31)
Amazing Worlds
Xivio
Vivaty
Whirled
Chobots
Frenzoo
Woogiworld
Jumpstart
40m
SportsBLOX
My Mini Life
ERepublic
5m
1m
SmallWorlds
Live or open beta
In development/private beta
Copyright KZero 2006-2009Permission required prior to republishing
Launched in
vLES
Onverse
iheartland
Lively
Virtual World
Registered
Accounts
Q1 2009
No data shown for worlds under 1m registered accounts. Includes estimates.
www.kzero.co.uk
2mNeopets
10Vox
Green
Spineworld
MinyanLand
ClubCooee
1m
2mWeblin
26m
WeeWorldTaatu
Muxlim
Rocketon
2009
2008
2007
2006
2005
Yoggurt
Ourworld
Faketown
Closed/closing
Age 20
Age 25 2009 2008 2007 2006 2005
2005
2006
2007
2008
Age 15
2009
Age 13
Age 102005 2006 2007 2008 2009
Dizzywood
Coke Studio
26m
21m
24m
Action Allstars
8m
6m124m
100m
13m
20m
1.5m
LEGO Universe
Digital Dollhouse
3mBuildabearville
2m
Planet Cazmo
Kiwi Heroes
1m
Club PonyPals
22m Club Penguin
Konstruction Zone
VMK
17m Barbie Girls15m
20m Poptropica
Webcarzz
4m
3mKaneva
Activeworlds
2m
17m
Ridemakerz
Audree’s World
Fusion Fall
Ecobuddies
Saddle Club
Freggers
Omnidate
Precious Girls Club
Twinners
Interzone
Black Mamba
Age 5
Age 30+Blue Mars 2150
Age 8
45m
17m
12m
13m
90m
19m12m
1.5m 1.5m
Medikidz
Chuggington
C3L3B
NuNu
Papermint
Roiworld
8m4m
Outspark
WilliNilli
Zoopri
Girl Ambition
SceneCaster
Cyber Town
19m
12m
Coaches Centre
1m
vMTV
NASA
Upper Deck U
ActionJetz
Galactik Football
Webosaurs
Monday, 23 February 2009
Virtualworld
Explosion
300 Mi!ion
Thursday, 2 July 2009
in-worldmash-ups
Flickr
Youtube ATM
Thursday, 2 July 2009
out-world mash-ups
Thursday, 2 July 2009
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What should I build?
... h. Business!
Thursday, 2 July 2009
Think business architecture
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MarketTrends
Businessmodels
TechnologyEnablers
Profitableapp
(Mega/Micro)EntrepreneurialDevelopers
aim here
Copyright Paul Golding, 2008
How do we do this?....
Thursday, 2 July 2009
Social Business Models? Co-creation & work with Frenemies
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Techies
Profitablebusiness
Copyright Paul Golding, 2008
Users
Co-create or die! (TODAY: Find some co-conspirators!) Social Coding.
Tech Ecosystem: Open Stack, microformats, exploit mash-ups: Click-off, but not click-out!
Ideas ecosystem: Open ideas exchange: it’s mostly in the execution, not the idea or technology
Share your Basecamp spaces!
Share the risk - make frenemies
Start here: OpenMIC barcamp?
Entrepreneurs
Thursday, 2 July 2009
Thank youPaul Golding
Follow
@pgolding(C) Copyright Paul Golding, 2008
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Thursday, 2 July 2009
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