Business Plan SOLAR PANELS AS A COST EFFICIENT ENERGY SOURCE
FOR INDIA
Scope of presentation Introduction. Solar energy. Executive
Summary Company. Our Goals and vision. Project Objectives.
Opportunities. Product & Services. Management. Market Analysis.
Suppliers. Financial Outlay.
Introduction. Solar energy as its name shows the energy of the
sun. since the beginning of mankind we have used the energy of the
sun to dry clothes and food but it wasnt until 1954 scientists in
the United States worked out a way to use the sun to create
electricity. Now our company brings this system in India from China
in a very suitable price and with new innovation.
SOLAR ELECTRICITY. A THING WHICH CAN DESERVE YOU. A POWER OF
LIGHTS. A WAY TO GET RID FROM ELECTRICITY DEFICIT. A POWER THAT YOU
CAN TRUST.
Executive Summary Current Situation - Electricity crisis. Use
of UPS / Generators leads to high utility bills. Our aim is to
reduce expenditures on light and ensure savings on replacement
costs. Solar energy is freely available without caring for utility
expenses. No import duty on solar chips reduction in expenses.
Company Company Name SUN LIGHT ENERGY SOLUTIONS PVT LTD.
Mission Statement To properly initiate, market and provide best
solar lighting systems, while considering customer's cost cutting
factor in this economical era and keeping our solar panels
affordable, keeping customer requirement in focus.
Goal and Vision The target of the company is to get a lion
share of the very limited industry of solar energy in India. We are
committed to giving our clients the highest level of service
possible. Our goal is to bring this clean, abundant and renewable
source of energy home to you. We believe, that with your help,
solar energy technology can change the world.
So welcome. to the cutting edge of human history! Quality Is
Your Best Investment
Project Objectives Providing the customized service with a
reasonable price. Increase the growth rate of sales. Provide the
product/service quicker then the competitors. Become successful in
the specified area. Increase the level of awareness in between
customers. Maintain a staff of enthusiastic employees for excellent
service to customer. 1/2
Project Objectives Increasing average monthly sales in first
year to reach break-even. To provide long lasting and durable
products. Increase customer awareness regarding the solar energy
alternative through effective promotional tools. 2/2
Opportunities
India is currently ranked number one along with the United
States in terms of solar energy production per watt installed With
about 300 clear, sunny days in a year, India's theoretical solar
power reception, on only its land area, is about 5 Petawatt-hours
per year (PWh/yr) (i.e. 5 trillion kWh/yr or about 600 TW). Our aim
is to provide the fastest way to overcome the energy shortage
through electrification based on solar energy by offering products
that would be cost effective in the long run . Import Solar Chips
of different capacities from China . Provide our target market with
a complete Solar Panel System comprising of a battery and a
charger. Main focus is the creative application of solar technology
and creating awareness . Offering of customized packages of
products according to customers requirements .
Products & Services
Solar Panel Systems System Parts Solar panel (Will be Imported
from Xuzhou Focus Solar Group Co , Ltd .) China (Mainland) Battery
(will be purchased from distributor) Charger (will be purchased
from distributor)
Solar Panel Systems Solar Panels There are 3 types of solar
panels available: Mono crystalline Poly crystalline Multi
crystalline Sunlight Energy Solutions will import all chips
depending on the demand and the requirement, but the main emphasis
will be on Multi crystalline chips. Energy stored in batteries of
these solar panels can be used to power lights for two to three
days.
Solar Panel Systems Battery Lead acid batteries are required
for storing energy produced by solar panels Charger A device
connected with the solar panel and the battery and allows the flow
of current from battery during night time
Supportive Products Light Emission Diode (LED) are environment
friendly with approximately 6 years life. Pendant Lights used as
decoration lights in events. Flood Lights used to light up
bill-boards. Customized Packages such as laptop bag solar charger,
any home appliance powered by solar energy etc.
Services Sale of Solar Panel System for household Sale of solar
equipments and custom made commodities to the target market Rent
solar panel systems to advertising agencies for lightening the bill
boards. Lighting services for event management.
Management
Team The management would comprise 3 Managers, in Marketing,
Finance and Electric. There is one Assistant marketing Manager, and
one accountant. There are three highly skilled electricians.
Initially Office will be in Gurgaon.
Hierarchy CEO Marketing Manager Finance Manager Electric
Manager Electrician 1 Asst. Marketing Manager Accountant
Electrician 2 Electrician 3
Marketing Analysis
Target Market Users of Outdoor Products and Services Corporate
sector ( bill boards & hoardings) Retail outlets Beauty saloons
Fast food chains Educational institutes Street lights and Street
signals (Long term planning) Real-Estate Developers Builders
Residential Societies
Target Market Users of Indoor Products and Services Household
users Hostelites Hospitality service providers
Marketing Strategies Public Relations Conduct seminars on
corporate level to attract clients of advertising agencies
Information about company and products on Website Above the Line
Advertisements on billboards and news paper Sales Discount Free LED
with every purchase of product Giving discount on bulk buying of
products
Suppliers Our main suppliers would be from China Major
suppliers are: Coursertech Co., Ltd Delight Lighting Co., Ltd.
Danyang Hopesun World Business Co. Ltd. Greenwood Solar China. Co
Ltd.
Competitors Main Competitors Liberty Lighting India Bhambri
enterprises Micro Sun Solar Tech Currently the marketing strategies
of the competitors are not very effective and they are unable to
create demand for the product. So our main focus would be on the
proper marketing of our products along with their usage and
benefits
Financial Outlay
Competitive Edge Very less number of player in this segment
Cost effective equipments Real time marketing strategies Durability
of products Emerging market 100% Customized product B2B services
(Advertising and Decors of events) B2C services (fittings and
Installation of products) Renting services After sale
services.