Software+Services theHoster opportunity
Software+Services in perspective
Monetization Composition FederationDeliveryExperience
Software + Services
• PC
• Browser
• Mobile
• TV
Software• License• Subscription
Service• Transaction• Advertising
• On Premise
• Hosted
• Microsoft Hosted
• Aggregation of Services
• Directory federation
• Storage• Computer resources
Web 2.0 SaaS SOA+ +
Hoster Opportunity
Drivers for SaaS Adoption
• Pricing matches economic benefits
• Reduced initial outlay; complexity and risk
• Reducing IT Operations cost
• Shift Capex to Opex
• Easier to trial
• Focus on core business
ISVs
• Technology & connectivity makes it possible
• Recurring revenue stream
• Single version for all customers
• Strong customer feedback loop
• Easier to trial
• Reach broader target market
End Users
Driven by Opportunity . . .
. . . many ISVs are hosting their traditional application using Terminal Services and Citrix. Many have re-engineered their applications for delivery in a browser. Some of these ISVs choose to host their application themselves.
Driven by Demand . . .
. . . Managed Hosting or Hosting Service Providers have responded by creating SaaS Hosting offerings specifically targeted at ISVs.
What is SaaS Hosting?
• SaaS Consulting Offerings – SaaS-Enablement Consulting
Services
– SaaS Business Planning Consulting Services
– SaaS Go-To-Market Consulting Services
• SaaS Operations – Application-specific Monitoring
and Capacity Planning
– Application-specific operational run-books / procedures
– Customized backup configurations / schedules
– Personnel with specific expertise on the ISV application
• SaaS Support – Level 1 Call Center Support for
the ISVs customers – Customized Service Level
Agreements
• SaaS Infrastructure – Customer Account Provisioning – User Account Provisioning /
Directory Services – End-Customer Self-Administration
Portals – Online self-signup capabilities – Billing Services including Credit-
Card Billing
• A Fully Managed Hosting Infrastructure, plus …
Hoster Opportunity
• Many ISVs face challenges with expanding into hosted offerings because they lack the necessary expertise
• Microsoft can help ISVs grow their businesses by providing programs and tools to support the delivery of hosted software
• Connecting ISVs with key distribution channels such as hosting providers and telecoms operators creates new business opportunities
Platforms & Infrastructure Solutions
Windows-based Hosting for Applications Solution Overview
• Flexible Windows-based hosting platform• Modular components let you deploy what you need • Windows platform lets you centralize and automate
Hosted Messaging
and Collaboratio
n
Data Services
ASP.NET Hosting
Web Hosting
Microsoft® Solution forWindows®-based Hosting for Applications
3rd Party Application Hosting
Software+Services Platforms
• Moving to more ‘restricted’ application platforms like SharePoint and CRM will help Hosters to
– optimize the infrastructure– reduce TCO
• For ISVs this will provide benefits in– Time to market– Target development on the differentiating functionality rather than core back-end
WS2008
Valu
e
added b
y p
latf
orm
WS2008 WS2008
WSS 3.0
CRM 4.0
Commercial ISV
Applications
SharePoint Template
Applications
Applications
Application Hosting through SoftGrid Virtualization for Terminal Services
Microsoft Softgrid Application Virtualization for Terminal Services helps to:•Reduce the technical complexity•Remove expensive dependancies•Simplify the organization
More information on SoftGrid for Application hosting in whitepaper [insertlink]
Summary
• Microsoft can provide hosters with technology and business support to move up the value-chain of complex application hosting– Windows-based Hosting for Applications
• Traditional Applications• SaaS applications
– Microsoft Softgrid Application Virtualization for Terminal Services
• Traditional Applications optimized – Microsoft SharePoint Services
• Lightweight native SaaS applications– Microsoft CRM 4.0 (Titan)
• True Software+Services application platform
Distribution & Channels
SaaS Incubation Center program
“The Microsoft SaaS Incubation Center Program has established a number of facilities operated by Microsoft partners, where ISVs are guided through a structured
series of business and architectural consulting sessions to help ensure their business model and applications are
ready for the challenges of service-based delivery.
SaaS Incubation Center Program partners utilize the Microsoft Solution for Windows-based Hosting for
Applications, which provides the platform architecture, guidance and sample scripts for service providers to
host SaaS-based applications. “
Microsoft press-release November 2006
SaaS Incubation Center Program
• Structured Engagement focused on accelerating ISVs into the SaaS model using Microsoft technology
• The program provides the SaaS ISV with:
• Business consultancy (BDS)• Infrastructure and architectural consultancy (ADS)• Access to Microsoft selected SI partners • Hosting expertise from Microsoft Gold Certified
hosting partners• Access to new channels to market
• Additional technical & business guidance available outside of standard program
Catalogue
Proof of Concept / Launch
Architecture Design
Sessions
Business Design
Sessions
SaaS Incubation CenterBusiness Development Session
… “The Business Design Session helped us to recognize that there
are two key but clearly separate threads available within our go to
market strategy; because of that input we are now successfully
pursuing mid market opportunities as well as our original Enterprise
targets.” … Sam Nixson, CEO, Sunergeo
“The Microsoft SaaS Enablement Program helped us find answers to
questions where we knew we didn’t know the answer, and identify
answers to some questions where we didn’t know we didn’t know. All in
all a very good program for information, putting us in contact with the
right people, and enabling us to commit with confidence to a SaaS
offering in our next release.” Robert Hobbs, CEO, INPHASE
“The Business Design Session was a great investment of our time to
get a new perspective of our business and the future potential of
SaaS. It is was great way to quick start our 2.0 business with
competent Partners helping avoid the pitfalls. “ Soren Krarup, Brixx
Solutions
SaaS Incubation Center coverage
EMEA
North America
LATAM
ASIA
To be announced
!
To be announced
!
Q&A
© 2007-2008 Microsoft Corporation. All rights reserved.Microsoft, Active Directory, Excel, FrontPage, Internet Explorer, SharePoint, Visual Basic, Visual Studio, Windows, the Windows logo, Windows Media, Windows NT, Windows Server, and Windows Server System are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The names of actual
companies and products mentioned herein may be the trademarks of their respective owners.The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of
publication. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. Schedules and features contained in this document are subject to change.
This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, places, or events is intended or should be inferred.
This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
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